Katherine Mouradian

Katherine Mouradian Digital Content Manager Address - Sydney, NSW, 2000 Phone - Email --LinkedIn - https://www.linkedin.com/in/katherine-mouradian-b/ Introduction Experienced Digital Content Manager with over 7 years of experience in content, marketing, and SEO, including 2 years experience leading a team. Adept at completing projects with confidence and skill. History of performing well under pressure and accomplishing successive assignments with high accuracy. Experienced in fast-paced sports-related environments and adapts well to changing situations. Experience JAN 2023 - DEC 2023 Dabble, Melbourne - Digital Content Manager I previously worked as a Digital Content Manager at Dabble, an Australian bookmaker. During the first three months of 2023, I moved to Dabble from LRI Media Group on a secondment. After my secondment ended, I was asked to move to Dabble full-time. In my role at Dabble I led all tasks involving the website; dabble.com.au. Some of the main tasks I tackled in this position included: Content ~ ● Maintaining Dabble-owned websites, keeping content updated and consistent. ● Writing articles for Dabble-owned websites, documenting in-app stories and celebrating customer achievements/wins. ● Interview and feature brand ambassadors in articles for Dabble-owned websites. ● Organise the transcription of Dabble video content, making video content more discoverable and accessible. ● Assist with campaign ideation for Dabble-owned websites, including repurposing existing campaigns and content. ● Together with the digital advertising team, create full-funnel content strategies that include Search ads and retargeting. SEO ~ ● Perform weekly SEO audits of Dabble-owned websites. ● Perform keyword research and content research. ● Perform link-building outreach. 2 ● Develop and maintain on-page and off-page SEO for Dabble-owned websites. Copywriting ~ ● Update and maintain copy for Dabble App Store Product Pages and Google Play Store Listings. ● Support the Brand & Consumer team with brand documentation, TVC and radio scripts, and social media posts. ● Support the Engagement team with copy for remarketing, and Customer Relationship Management. ● Support the Product team for any in-app copy requirements. ● Support the Customer Service department with Support documentation, and FAQs. AUG 2020 - DEC 2022 LRI Media Group, Sydney - Project Lead I previously worked as a Project Lead, after being promoted from a Digital Marketing Specialist at LRI Media Group. During this time, I led the team in running three separate websites: SportsTips.com, TheParlayKings.com and TheRacingSharks.com.au. Some of the main tasks I tackled in this position included: ● Work with business leaders and contribute to the development of the Company's digital growth strategy. ● Provide key input on requirements and solutions to support the execution of business strategies. ● Facilitate the hiring, training and management of marketing and advertising staff. ● Build trust among team members by setting an example in terms of professionalism and commitment to Company values. ● Create and maintain a team culture that values, recognises and rewards high performance. ● Keyword research and competitor analysis for new websites in a range of markets, geographies and industries. ● Manage freelancers and/or casual staff in the design, development and maintenance of websites. ● Manage content production to ensure that SEO strategy targets are being fulfilled. ● Oversee marketing campaigns from start to finish, including strategy, content creation, sales writing, advertising budget, timeline management and execution of advertisements. ● Analyse the performance of all marketing/ advertising campaigns before, during and after the campaign. ● Monthly reporting to showcase the results of projects. ● Compare financial performance and results to the budgeted and forecasted expectations and provide commentary as to any discrepancies. ● Ensure the integration of new initiatives into business operations, including expansion into new markets. 3 ● Minimise business risk through appropriate due diligence and consideration of all aspects of new projects. JUL 2019 - AUG 2020 News Perform, Melbourne - Digital Marketing Manager - Search During my time working at my previous employment, Racenet was purchased by News Corp. Racenet was merged with a sister company, Punters, at this time I was offered a promotion from my previous role (SEO Executive). Both brands now sit under one umbrella company, News Perform. My role changed to Digital Marketing Manager - Search with responsibilities paving the way for SEO for multiple websites. My tasks and responsibilities were similar to those of my previous role with Racenet, but also included additional aspects: ● Assistance in the development of SEO plans and strategies for the next quarter or financial year. ● Development of KPIs in relation to SEO for the next financial year. ● Management of the SEO content team. ● Workshop with other stakeholders in the business to boost their SEO knowledge. ● Developing solutions to any issues presented and led the way in rethinking our user funnel model for the website. ● Liaising and building relationships with those working at News Corp. FEB 2018 - JUL 2019 Racenet, Sydney - SEO Executive I previously worked as an SEO executive for one of the most popular online horse racing destinations in Australia, Racenet. Racenet has a very fast-paced workforce and we are required to exceed high targets while also turning over projects quickly. My tasks and responsibilities included: ● Working alongside the marketing team to achieve high targets set by the management team. ● SEO (keyword research, on-page optimisation, link building, technical). ● Conduct SEO review of previous performance and put together a plan for future SEO efforts. ● Analysis of current SEO position using tools such as Google Analytics, SEMRush and Moz. ● Creating and reviewing content to be posted on the Racenet website, as well as content for backlinking purposes. ● Producing weekly and monthly reporting for marketing and the wider team. ● Proficient in all Microsoft programs including Microsoft Office. ● Create and send eDM to the user database, using the web development tool, Dream Weaver and email marketing tool, AWeber. ● Use the CMS tool, Sitecore, to create and edit pages. 4 ● Build relationships with affiliate partners including; Sportsbet, BetEasy (before the bookmaker merged with Sportsbet) and Neds. ● Research (ensuring I am always up to date with the latest advancements in SEO, Google, AdWords, and social media, as well as researching the competition). JUN 2016 - FEB 2018 SEO Shark, Sydney - Marketing Manager I previously worked as a Marketing Manager at SEO Shark. SEO Shark is a growing digital marketing agency located in Sydney and they also have offices located in Melbourne and Perth. They have become one of the leading and most trusted SEO agencies in Australia. My tasks and responsibilities included: ● Management of team and office (ensuring all the necessary work is completed and the office is fully functional). ● SEO (keyword research, on-page optimisation, link building, image optimisation). ● Developing and implementing proper SEO strategies for clients with the ability to change and adapt as best practice evolves. ● Management of social media accounts (proficient at Hootsuite and OnlyPult, developing and implementing proper social media strategies for clients). ● Account management (liaising with clients and ensuring their needs are always met). ● Creating content (writing blogs for SEO Shark, Best in AU, for clients, landing pages). ● Reviewing and proofreading content (all content that is created within SEO Shark is sent to me and reviewed before being uploaded). ● Proficient at WordPress/ uploading content to websites. ● Reporting (creating monthly SEO and social media reports for my clients and analysing the main components). ● PPC strategy (create and manage clients' AdWords campaigns). ● Sales (call potential clients who are interested in using our services). ● Recruitment (led the interview process along with hiring and managing employees). Education FEB 2014 - OCT 2016 Macquarie University, Sydney - Bachelor of Commerce (Marketing Major) Skills Project Management Organisation Skills Understanding of Budgeting Adept in Scheduling Analytical and Critical Thinking Attention to Detail 5 Multitasking Abilities Decision-Making Flexible and Adaptable Teamwork and Collaboration Written Communication References Attached to this application is a reference from the Chief Marketing Officer in my most recent role. Additional references are available upon request.