Katherine

IGIEZELE KATHERINE No. 7 Challawa Crescent, Barnawa Kaduna Email:- CAREER SUMMARY Katherine is a Digital Marketer with a specialized interest in Search Engine Optimized Content writing and Copywriting. She has held positions focused on developing and managing high performing content marketing teams in competitive environments. Her experience working for numerous brands and businesses has consistently increased conversion rates and improved user experiences through aggressive content marketing strategies. Katherine is seeking for copywriting and digital marketing roles. PERSONAL DETAILS Gender: Female State of Origin: Edo State EDUCATIONAL QUALIFICATION  Ambrose Ali University Edo State  B.Sc. in Microbiology Second Class (Hons) Upper Division  Victory Academy, Kaduna State.  West African Examination Council  Nigerian Defence Academy Staff School Kaduna  Primary School Leaving Certificate 2017 - WORK EXPERIENCE  African Leadership Magazine UK  Editorial Staff Writer ( Remote) September 2020 – January 2021 Responsibilities    Wrote news stories for the African Leadership magazine website (curated from breaking news and other Africa Wide News stories sites). Wrote Search Engine Optimized original articles and news stories for the website. Performed other SEO content / copywriting writing and marketing activities for the organization.  Trado Global Limited, Osun State  Content Developer ( Remote) Responsibilities       June 2020 – Till date Develop and publish creative and high-converting copy across all digital mediums in collaboration with the Marketing and Design team. Craft psychology-based copywriting and UX writing for conversion and smooth user experiences. Regularly develop various content types, including email copies, website copies, social media posts, Search Engine Optimized articles, blog posts, micro- copies for Mobile App, white papers, product releases, and newsletters Conduct extensive web research to collect factual data and images related to articles/blog posts. Develop contents for Website Copywriting – Sales Funnels, Product Descriptions, Onpage SEO, off-page SEO, About us, Home, Contact us, FAQs, and Landing pages. Create an editorial content calendar using excel spreadsheets to help manage its social media contents/posts.  Nigerian Army Cantonment Medical Centre, Ojo Lagos State  Laboratory Analyst - NYSC August 2018 - August 2019 Responsibilities  Followed Standard Operating Procedures (SOPs), regulations, and hygiene protocols to perform tests for isolation, identification, and antimicrobial susceptibility of Microorganisms.  Monitored section for safety hazards and saw that identified hazards were eliminated, and risk control measures were established.  Performed Administrative duties, telephone calls, writing letters, and memo to physicians or other health facilities concerning the interpretation of results.  Wrote research findings and then produced a conclusive report. Achievement Good laboratory practice (GLP) rate of 90% was obtained.  The Vine Productions Media, Enugu State  Staff writer Responsibilities   January 2020 – March 2020 Wrote contents daily using SEO keywords drawn from keyword research tools and published through Content Management System like word press. Used up –to –date SEO practices to increase customer engagement across all digital channels. Achievement  Content management for the organization KEY SKILLS AND COMPETENCIES        Excellent writing skill and verbal communication skills that is accurate, adaptable, and free of grammatical errors. Proficient in SEO, Google Analytics, keyword research tools, digital marketing strategies and Content Management systems like word press. Copywriting skills. Content marketing and strategies. In-depth understanding of research. Strong time management and organizational skills. Proficient in Microsoft Office Suite. TRAINING AND CERTIFICATION  CRUSH – IT Copywriting Programme  Elite Copywriting Academy  Fundamentals of Digital Marketing  Google Digital Skills for Africa November 2020 November 2020  Alison Education Management  Copywriting for Conversions: How to Write Persuasive Content July 2020  Email Marketing May 2020  HubSpot Academy  United Kingdom SHE Organization October 2019  Health Safety and Environment (Level 1, 2 and 3) HOBBIES  Writing, Researching, Reading, and Networking REFERENCES Available upon request