KATHARINE SUY
Sydney, Australia | - |-| au.linkedin.com/in/katharinesuy
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PROFESSIONAL PROFILE
A self-motivated digital enthusiast from Sydney Australia, with a positive attitude and strong desire for
learning. With over 8 years online marketing experience, I am passionate about collaborating with others to
bring fierce thoughts, fierce ideas and fierce content to life. I enjoy challenging my creative thinking and
problem solving skills to come up with valuable solutions.
I took a temporary career hiatus (since Oct 2015) to build on my own businesses (specialty coffee café and
Vietnamese eatery) of which I am very fond and proud of. I am confident in its operations through the
processes and culture I have built. I intend to travel the world to find inspiration on where I can add value. I
am inspired by innovative thinking and look forward to finding to a respectable and collaborative
environment who share my vision in positively impacting humanity for future generations.
EDUCATION
QUALIFICATIONS
GRADUATE CERTIFICATE IN INNOVATION AND ENTERPRISE (2013)
University of Sydney, Business School
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Sydney Genesis Entrepreneurship Program – Top 5 Finalist
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The Remote and Rural Enterprise (RARE) Program
BACHELOR OF BUSINESS (2009)
University of Technology, Sydney
SHORT COURSES
INTERNATIONAL FOUNDATIONS OF DIRECTORSHIP (2014)
AICD – Australian Institute of Directors
CREATING EXCELLENT COMMUNICATORS (2014)
NIDA – National Institute of Dramatic Art
SEO FOR MARKETERS (2013)
ADMA - Association for data-driven Marketing & Advertising
ONLINE CERTIFICATION ON ONLINE TESTING (2011)
TECHNICAL SKILLS
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Average 88 wpm with 96% accuracy / HTML & CSS knowledge
CMS/CRM (Sitecore, Adobe Business Catalyst, Magento Enterprise, Wordpress)
SEO/SEM (Google Adwords, Facebook, LinkedIn)
Email Marketing (Exact Target, MailChimp, Campaign Monitor)
Google Analytics/Google Webmaster/Google Tag Manager/Bing Webmaster
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Design (Adobe Creative Suite, Photoshop, Dreamweaver)
Social Media (Facebook, Twitter, LinkedIn, Yammer, Google +)
EXPERIENCE
ENTREPRENEUR
Brewristas | Saigon Summer / Sydney, NSW / since Aug 2014
DIGITAL MARKETING – WEBSITE PROJECT
Australian Institute of Company Directors (AICD) / Sydney, NSW / Jun 2016 – Aug 2016
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Supported the launch of the website redesign project (Sitecore 8.0) with content migration,
QA/UAT testing, stakeholder management, and google analytics mapping
DIGITAL MARKETING EXECUTIVE
Australian Institute of Company Directors (AICD) / Sydney, NSW / Dec 2012 – Oct 2015
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Managed and implemented adhoc and ongoing projects to improve user experience & user engagement
Reviewed and advised on online content before publishing (brand adherence and digital usability)
Provided training to internal stakeholders on Sitecore, our content management system (CMS), Google
analytics, campaign management and digital strategy with best practice for web communications and SEO
Supported the digital strategy and road-map initiatives which included changes/new functionality on the
website or other digital solutions, such as mobile, apps and social media initiatives.
Prepared SEO planning & content strategy
Managed the relationship with SEO vendors to ensure deliverables are met to budget
Reporting and advisory to the marketing team and state divisions on SEM/PPC campaign management
including Google Adwords, Facebook and LinkedIn)
Monitored website analytics and setup of tags through Google Tag Manager
Wireframing and template build to improve conversions and online engagement
Project management of QA and UAT testing for digital projects involving CMS
Acting Test Lead for sitecore upgrade project and continued support in development of test cases
Supported the build and delivery of state and national email campaigns
Monitored competitor search performance and activities and revise content strategy accordingly
Reviewed search activity (both organic and onsite) to prioritise initiatives relating to content strategy
Worked closely with internal stakeholders (national teams, state divisions, IT & strategic project teams)
ONLINE MARKETING EXECUTIVE
Ortega Publishing / North Sydney, NSW / Jun 2011 – Nov 2012
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Managed the e-commerce website to improve usability of website and visibility of products through
Magento Enterprise (CMS).
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Set up end-to-end email marketing campaigns and newsletters to all five international databases (approx.
950,000 subscribers) through Exact Target – including copywriting, web design, HTML builds of the email
and landing page optimisation
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Managed relationship with brand partners and vendors to monitor SEO, SEM, PPC, remarketing and social
media campaigns and advised team with campaign insights
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Managed affiliate programs and implementation of online acquisitions campaigns with third-party brand
partners, affiliates and international business partners
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Interpreted web metrics with Google Analytics and (Natural Order) CRM to measure online
performance and provide insights of website as well as products
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Assisted with new product developments by identifying product limitations and potential customer
service issues as well as new opportunities for business growth
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Supported offline marketing promotional activities (monthly catalogue prints, Mail Inserts)
MARKETING COMMUNICATIONS SPECIALIST
Sydney Small Business Centre / Camperdown, NSW / Jan 2011 – Jun 2011
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Provided strategic input to clients’ marketing strategies and identify opportunities to improve
engagement, performance and relevancy with their target audience
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Managed execution of client-based marketing services on a project-to-project basis. This also
involved analysing marketing service performances and preparing client reports
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Supervised communications team, SEO providers and Adwords Account Managers for project
management, budget, resource allocation and scheduling
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Tactical tasks involved wireframing for website development and redesigns, SEO friendly
word-banks and offline/print marketing materials
Co-ordinate end-to-end email marketing campaigns for multiple ongoing clients (including
copywriting, image sourcing, Google Analytics tracking and reporting)
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Oversaw and edit all editorial material from the communications team including media
releases, and monthly news articles and white papers
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Identified and recommended opportunities for improvement through findings and online
testing (A/B Split testing) to improve conversion rates, click-throughs and cost efficiencies for
clients
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Managed website content, email marketing campaigns and co-ordinated monthly marketing
workshops for the Centre and supported director and communications team with ad hoc
activities
MARKET RESEARCH SPECIALIST
Questech / North Ryde, NSW / Jan 2010 – Jan 2011
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Assisted the Director of Sales and Marketing in the development of company’s marketing
strategies and internal company processes
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Conducted market research on existing competitors, environment, opportunities and threats.
Work with sales managers and internal engineers to recognise strengths within the product
and business shaping a better understanding of the Australian market that help identify
opportunities for Questech to reposition their strategy.
Assisted with writing a 5-year strategic marketing plan -) which was used as a basis
for EY to develop Questech’s overall business plan
Coordinate production of digital marketing collateral, assist in re-development of website,
administrative functions, ongoing website maintenance, and event conferences – including
relationship management with external contractors including graphic designers and printing
production companies
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OTHER ROLES
RETAIL MARKETING MANAGER
Submerge (Jun ‘08 – Aug ‘10)
JUNIOR MARKETING SPECIALIST
AMPG (Jan ‘08 – Apr 09)
MARKETING COMMUNICATIONS
Get It Up (Mar ’06 – Dec‘09)
REFERENCES
AICD
AICD
BREWRISTAS
Digital Marketing Manager
Communications Executive
Director/Business Partner
Level 31, 20 Bonds Street
Level 31, 20 Bonds Street
73 Glebe Point Road
Sydney NSW 2113
Sydney NSW 2113
Glebe, NSW 2037
