Kate Vasylenko
Skype: kate.vasilenko|-| LinkedIn
Growth marketer with leadership and strategy experience in advertising of 16+ years. Proven expertise in inbound/performance marketing for tech companies globally.
CORE EXPERTISE & RECENT ACCOMPLISHMENTS
DIGITAL STRATEGIC PLANNER for multi-level businesses. Able to create, manage and monitor a digital marketing strategy and plan within diverse organizations, averaging evident growth in business revenue and leads. Constantly develop new services
LEADER in the top 1% of digital media advertising and media agencies in Ukraine. Manager of over 50 team members. Highly recognized as a result-oriented and adaptable leader. Advanced project manager due to strong leadership and multitasking skills
INNOVATOR in developing and cultivating innovation within companies and teams. Launched unique programs such as DAN Academy, DAN Innovations, Best Marketing Innovation Competition, generating high company morale and creativity.
KEY EXPERTISE: Strategic Planning, Inbound&Content marketing, Performance Marketing, SEO, PPC, Web-analytics, Project Management, New Media, Digital Platforms, RTB, Marketing Automation
CAREER SUMMARY
CEO/ CO-FOUNDER,
42DM Corporation,
NYC, USA/KYIV, UKRAINE www.42dm.net 2015-Present
Growth Marketing for Tech companies & Startups. Premium Clients: Payoneer, Lumin PDF, Roland Berger, Elissa-psychic, Bitlyer, Duc.kr, Incomlend, Krusche Company, Allright.io. Target markets: USA, GB, Germany, Singapore/Hong Kong, Eastern Europe
Build first inbound marketing agency in Ukraine from scratch
Design and execute of growth marketing strategies to deliver scalable business growth with strong focus on inbound & content marketing approach, SEO, SMM, PPC and Linkbuilding
Lead and manage a team of 30 people
chief BUSINESS DEVELOPMENT OFFICER (CBDO) -
DENTSU AEGIS NETWORK: MEDIA & DIGITAL COMMUNICATIONS GROUP, UKRANIAN OFFICE
http://www.dentsuaegisnetwork.com/
Lead the Business Development and Marketing for the #1 Advertising Group in Ukraine and its daughter companies (Carat, Vizeum, Dentsu Media, Isobar, Posterscope).
Lead overall 40% growth of the business over span of 2 years despite economical stagnation via growth of the digital marketing services share
Develop unique digital marketing ecosystems for DAN Premium Clients, such as Omega Pharma, Nivea and AB InBev
Develop New Services such as Performance Marketing, Integrated communication planning, RTB buying
Digital Marketing Education courses within the DAN Academy to drive the digital marketing expertise
CEO & CSO-
ISOBAR, (PART OF DENTSU AEGIS NETWORK)
http://www.adpro.ua/
Develop and Implement new business strategy to reposition and restructure digital media agency into becoming a leading full-service digital marketing agency with 7 mil USD portfolio of international and local clients.
Led and managed 50+ people in the business development of the leading Ukrainian Digital Agency
Sourced and hired unique specialists for Creative, Strategy, Social Media and Web-Production, created business units and communications to together resulting in 200% growth in 1 year
Managed and monitored goals within KPIS’, P&L and finance management and control
Enforced Clients portfolio, by winning such Premium Clients, as Mondelez, Danone, Avon
Cultivated creativity and innovative thinking within the Agency and proved success with International and Local awards of Golden Drum, Golden Hammer, KIAF and other festivals
PRIOR EXPERIENCE
NEW BUSINESS DIRECTOR-
AEGIS MEDIA UKTRAINE, PARTNER OF AEGIS MEDIA GLOBAL NETWORK
58% growth of Aegis Media Group Revenue in 2011 vs. 2010 owing to new Clients wins (top-3 – The Coca-Cola Company, Beiersdorf AG, Actavis)
CARAT/AITI ADVERTISING AGENCY
30% growth of Carat/Aiti billing in 2010 vs. 2009 owing to new Clients wins including Pernod Ricard, Gorenje, Red Bull, Schering Plough, Weleda, Mitsubishi, BNP Paribas, Reiffeisen Bank
MARKETING MANAGER-
SNAIGE (LITHUANIAN REFRIGERATOR’s PRODUCER)
EDUCATION
PROFESSIONAL DIPLOMA IN MARKETING CIM, The Chartered Institute of Marketing
MASTERS in APPLIED MATHEMATICS & ENGINEERING
KPI, National Technical University
