Kateryna Opolonets

Professional Summary

A dynamic and results-driven marketing professional with over seven years of experience specializing in digital marketing, website development, and team management within the IT and tech industry. With a solid background in leading cross-functional teams and managing projects from concept to execution, I have honed my ability to deliver impactful marketing campaigns, optimize web performance, and drive business growth. My expertise spans across website page development, email marketing, PPC campaigns, SEO optimization, and web analytics, utilizing a wide range of industry-standard tools.

Key Skills and Experience

• Website Development & CMS Management: Skilled in developing and maintaining websites using popular CMS platforms like Bitrix, Bolt, and WordPress, along with proficiency in HTML and CSS for custom page designs. I am adept at optimizing websites for better user experience, performance, and conversion.
• Email Campaigns & Marketing Automation: Proficient in launching and managing email marketing campaigns using tools such as Marketo and Mailchimp. I have a track record of successfully driving customer engagement through targeted, data-driven email strategies.
• PPC Campaigns & Digital Advertising: Extensive experience in managing PPC campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and Capterra. I handle campaign planning, execution, and optimization, ensuring maximum ROI while managing marketing budgets between $5,000 and $10,000.
• Team Management & Stakeholder Collaboration: Adept at managing diverse teams, including developers, designers, and marketing specialists. I facilitate collaboration between cross-functional teams and work closely with stakeholders, reporters, and managers to align marketing strategies with business goals.
• Web Analytics & Reporting: Proficient in using Google Analytics, Semrush, and Google Data Studio to track website performance, analyze user behavior, and generate actionable insights. I regularly conduct competitor analysis and implement SEO strategies to enhance organic traffic and online visibility.
• SEO Optimization & Content Strategy: A strong understanding of SEO best practices, including on-page and off-page optimization, keyword research, and content strategy. I work closely with content teams to ensure that all content is optimized for search engines and user engagement.

Tools & Technologies

I am highly skilled in a range of digital marketing and project management tools, including Jira, Trello, Google Ads, Google Analytics, GTM, Ahrefs, Semrush, SimilarWeb, Figma, and more. These tools enable me to effectively manage campaigns, analyze data, and deliver insights that drive performance.

Education

a higher education degree as an English and French translator.

Graduated in 2015 Cherkassy National B. Khmelnytskyi University

Languages

Fluent in English (Advanced), French (Intermediate), and Ukrainian (Native).

Personal Interests

Outside of work, I enjoy traveling, cooking, and practicing meditation, which help me stay balanced and inspired in both my personal and professional life.