Kate Stapleton

EXPERIENCE DIRECTOR SISU MARKETING | APR 2017 - CURRENT Developing bespoke marketing strategy for clients across a range of industries including tech, lifestyle, recruitment, online, retail, coaching and travel Identifies growth opportunities for start ups that encompass brand development, lead generation, content marketing, CRM strategy, email marketing, copywriting and digital marketing KATE STAPLETON MARKETING & STRATEGY CONTACT LINKEDIN.COM/IN/KATE-STAPLETON HEAD OF MARKETING DENDY CINEMAS & DIGITAL | SEP 2013 - MAR 2017 Developed and executed brand management strategy for Dendy across Cinemas and On Demand channels including PR Strategy, CRM, social media marketing and strategic partnerships Oversaw the development and execution of Dendy Cinemas national cinema & individual location strategies Developed and ensured smooth operations for the On Demand business and 360 degree marketing strategy Mentored a team of 10 to deliver effective marketing plans HEAD OF MARKETING ICON HOME ENTERTAINMENT | SEP 2008 - AUG 2013 BRAND MANAGER PARAMOUNT PICTURES | JUL 2006 - AUG 2008 MARKETING CAMPAIGN MANAGER ALLEN & UNWIN PUBLISHERS | MAY 2002 - JUN 2006 PROFILE I am an experienced marketing consultant with a passion for helping start ups & SaaS businesses reach their potential. I am interested in opportunities to apply my broad expertise with innovative businesses and brands. PR ACCOUNT EXECUTIVE HAUSMANN COMMUNICATIONS | FEB 1996 - JUN 1999 SKILLS Marketing strategy Brand development Competitive analysis Digital marketing Content marketing Email marketing CRM strategy Corporate blogging Project management Copywriting Photoshop CRM systems Lead generation Management EDUCATION Presentation Skills NIDA, Sydney 2011 Digital Marketing Certificate ADMA, Sydney 2007 Bachelor of Arts University of Technology, Sydney- (studied part-time) ACHIEVEMENTS SISU 1. Delivered on a myriad of marketing objectives for over 15 clients spanning two years across various industries 2. One fin tech client user base grew over 700% in 18mths DENDY CINEMAS & VIDEO ON DEMAND 1. Project managed and successfully launched multi-million dollar video on demand platform 2. Grew video on demand user base by 300% year on year