Kate Slean

K AT E S L E A N CONTACT --www.kateslean.com www.petiteadventures.org Twitter: @kslean / @PetiteAdventure www.facebook.com/PetiteAdventures www.instagram.com/HausofSlean https://www.linkedin.com/in/kslean PROFESSIONAL EXPERIENCE WRITER/EDITOR Petite Adventures July 2015 - present • • FREELANCE WRITER & GRAPHIC DESIGNER September 2013 - present • PROFILE More than nine years experience in communications, marketing, and content creation. Successfully develop and execute comprehensive marketing strategies increasing sales, awareness and event attendance by 20%. Consistently create unique and engaging content for websites, marketing materials, social media and blogs. Excellent interpersonal, time management and organizational skills. SKILLS • Social Media: Twitter • Facebook • LinkedIn • Pinterest • Instagram • Hootsuite • Design: InDesign • Photoshop • Illustrator • Blogs: Wordpress • Blogger • Internet Advertising: Google Adwords • Facebook • LinkedIn • Writing: Web Content • Social Media • New Media • Video • Copywriting • Blogs • Articles • Other: Dreamweaver • Constant Contact • MailChimp • Scopia • MACRO EDUCATION PUBLIC RELATIONS • • BACHELOR OF ARTS (HONOURS) Sociology, Mass Communications Carleton University, Ottawa, Canada 2008 Assist various companies and individuals around the world with projects of all kinds by writing blog posts, online articles, and travel guides. • Clients include Finding Beyond, The Broke Backpacker, Hotel Jules, One Weird Globe, Bookmundi, Copypress, and Collecting Labels. Design marketing and promotional materials for various companies and individuals, such as ebooks, newsletters and magazines, posters, brochures, info sheets, and on-site event signage. • Clients include Lola Life & Fitness, Amplify & Activate Summit, Society for Radiation Oncology Administrators, the Journal of Health Design, Canadian Association of Medical Radiation Technologists, Society of Radiographers and Radiological Technologists. Provide social media support, including designing pins for Pinterest and developing social media content, for the Eternal Expat travel blog. DATA MANAGEMENT ASSISTANT/DATA ENTRY CLERK Clinical Trial Research Unit, University of Leeds, Leeds, UK March 2016 - August 2017 • • Performed data quality checks and data cleaning of the large-scale Myeloma XI/XI+ and TUDOR clinical trials. Provided training and support to new data entry clerks. SENIOR COMMUNICATIONS SPECIALIST Royal College of Physicians and Surgeons of Canada, Ottawa, CA December 2014 - September 2015 • • • • • Developed and executed communications strategies for the release of the CanMEDS 2015 Physician Competency Framework. Coordinated the CanMEDS 2015 launch event at the 2015 International Conference on Residency Education (ICRE). Developed educational tools to assist with the incorporation of the new framework into medical education programs across Canada. Drafted SEO content for the CanMEDS 2015 website. Trained and provided on-going support to the marketing communications specialist. MARKETING COMMUNICATIONS SPECIALIST Royal College of Physicians and Surgeons of Canada, Ottawa, CA June 2014 - November 2014 • Langara College, Vancouver, Canada 2009 Writer and editor of Petite Adventures, a travel and expat blog. Partnered with GPSmyCity to develop digital city guides. As of October 2018, 39 guides have been published and downloaded 9,286 times. • • • • Developed and executed comprehensive marketing communications strategies for the 2014 and 2015 International Conference on Residency Education (ICRE), and the Simulation Summit. Increased ICRE 2014 conference attendance by 20%. Increased Twitter activity by 150%, and had #ICRE2014 trending at #3 in Canada. Developed and executed email marketing campaigns for ICRE and the Simulation Summit, including drafting and disseminating bi-weekly e-newsletters to more than 40,000 individuals internationally. Coordinated PPC advertising campaigns. DIGITAL MARKETER COURSES bv02, Ottawa, Canada February 2014 - May 2014 RYERSON UNIVERSITY • Creative Travel Writing (2016) • • • • • • • ALGONQUIN COLLEGE • Writing for Video & New Media (2015) • Adobe Illustrator (2013) • Adobe Photoshop (2013) • Graphic Design Skills I (2012) • Adobe Indesign (2012) Developed digital marketing strategies for clients: Forest Product Association of Canada, and the National Gallery of Canada. Coordinated PPC and digital ad campaigns. Created editorial content for bv02’s online channels. Managed and coordinated PR opportunities and partnerships for bv02. Organized and managed the CEO’s day-to-day schedule. Corresponded with clients and associates on behalf of the CEO. Organized internal events. COMMUNICATIONS COORDINATOR Canadian Association of Medical Radiation Technologists, Ottawa, Canada April 2011 - February 2014 AWARDS IABC CHAPTER MANAGEMENT AWARD • • • Community Involvement (2015) • Professional Development (2014) • Professional Development (2013) • CSAE ASSOCIATIONS MAKE A BETTER CANADA AWARD • • • CAMRT Image of Care Campaign (2011) • COMMUNICATIONS CONSULTANT LANGUAGES ENGLISH: FRENCH: SPANISH: Managed all internal and external communications, and marketing activities, as well as public and media relations. Drafted editorial content for, and oversaw the design and distribution of the quarterly CAMRT News to 12,000 international members. Increased participation in the annual Medical Radiation Technologists’ Week celebrations to include more than 80 hospitals and clinics across Canada, an average growth of 25% each year. Created and curated the association’s social media channels. Developed and executed email marketing campaigns, including drafting and disseminating bi-weekly e-newsletters. Worked closely with senior leadership on the award-winning Image of Care Campaign, which improved the understanding and recognition of the MRT profession by 10%. October 2010 - November 2011 • Native Proficiency Conversational Proficiency Elementary Proficiency (A1) Developed website and digital marketing content for large and small companies across Canada. • Clients included Canada Council for the Arts; Edelman Vancouver; Mediatonic PR+Social; Fuse Communications; and, 365 Productions. COMMUNICATIONS COORDINATOR CauseForce Canada, Inc., Vancouver, Canada October 2009 - August 2010 VOLUNTEER EXPERIENCE • URBAN OM Stockholm, Sweden • Karma Crew Member (2017-present) • IABC OTTAWA • • Ottawa, Canada • VP Volunteers, Board of Directors -) • Director of Volunteers (2013 - 2014) • Director of Special Events (2013 - 2014) • Professional Development Team (2011 - 2014) DRESS FOR SUCCESS Generated national-level unpaid media coverage for multi-million dollar fundraising events for the BC and Alberta Cancer Foundations. Created press kit materials, including press releases, event fact sheets, client and participant biographies, and other media materials. Developed website content, including participant biographies. Compiled press clippings and produced year-end reports. PR & COMMUNICATIONS INTERN CauseForce Canada, In., Vancouver, CA May 2009 - September 2009 • • Ottawa, Canada • Boutique Assistant (2012 - 2015) Secured unpaid media coverage for BC Foundations’ special events. Wrote website content, participant profiles and interviews, press releases, event fact sheets, and client and participant biographies. PR INTERN Tara Parker Tait PR, Vancouver, CA March 2009 - April 2009 • • • ACTIVITIES & INTERESTS • • • Curling Knitting Tennis • • • Travel Writing Yoga Kate Slean • Prepared final reports for presentation to clients. Sourced media clips, and organized and maintained media matrix. Evaluated and measured PR value based on industry standards. - • -