WORK EXPERIENCE
FOUNDER @ HOTLINE CREATIVE
Remote - currently BALI, INDONESIA
2010 - Present
Remote B2C marketing agency that aims to take the essence of an experiential marketing initiative and digitize it. Using takeaways from traditional experiential activations, like brand understanding and amplification,
social clout, and user-product connection, Hotline directs its strategies around reaching similar goals using
digital techniques.
Develop targeted tactical and executional brand strategies based on existing concepts as
well as new creative campaigns
Kate
Matthews
POLYMATH
ARCHITECT EXPLORER
CREATOR NAVIGATOR
PROFILE
Experienced consumer marketer with
a passion for creating joyful sensory
experiences, both on- and offline. 10 years
specializing in lifestyle, entertainment,
hospitality, travel, and foreign cultures.
Always eager for knowledge.
CONTACT
Use cultural, competitor, and consumer insights to promote a business’ specific objectives
through the lens of a flow state
Build experience-based marketing initiatives using digital multimedia, influencer engagement, and events
STUDIO MANAGER @ TEAM EPIPHANY
NEW YORK, NY
2017 - 2018
IG: @teamepiphany
Managed creative department for multicultural consumer marketing agency that specializes in immersive
experiences. Clients included Google, YouTube, Nike, Coca-Cola, Netflix, HBO, and Heineken.
Directed designers through visual execution of client briefs and strategy directives
Regulate quality and flow of agency creative output ranging from digital content creation to 3-D
event activations to out of home campaigns. Up to 25 clients and 80+ deadlines at a time.
Created micro-, mid-, and top-tier influencer seeding kits with custom, branded products
and packaging. Worked with vendors across the US, Latin America, and China.
GLOBAL EVENTS MANAGER @ POTATO HEAD FAMILY
INDONESIA, SINGAPORE, and HONG KONG
2016 - 2017
IG: @potatoheadbali
Led global experiential marketing initiatives for arts & entertainment-driven lifestyle hospitality group.
Championed intimate and large-scale events at a collective of dynamic dining and drinking venues.
Directed promotions across verticals for performances by artists such as Grace Jones, Disclosure, Mark Ronson, and DJ Harvey
Developed extensive hype in Asia-Pacific region for events which required target attendees
to travel between countries
Established brand trust across cultures by collaborating with micro- and mid-tier influencers
--www.hotlinecreative.co
@snacksonsnackss
GENERAL MANAGER @ WMCG ASIA
AUSTRALIA, SINGAPORE, MALAYSIA, THAILAND, and INDONESIA
2013 - 2015
Captained Asia-Pacific expansion of B2B US tech company. Key player in regional brand positioning, determining
market development opportunities, and nurturing client relationships.
Drove internal and external development lifecycle for client projects
CAPABILITIES
Brand Strategy
Created and managed $1.5million yearly operations budget in 4 currencies
Managed a 6-person project team and 6-person tech team, between 4 countries
KEY SKILLS
SOFTWARE - Keynote, Adobe Photoshop, Illustrator, InDesign
Experiential Marketing
PROGRAMS - Hubspot, Hootsuite, Squarespace, Asana, 10,000 ft
CERTIFICATIONS - (5) Hubspot - Inbound Methodology, Inbound Marketing, Social
Media Marketing, Content Marketing, Email Marketing
Partnerships
LANGUAGES
SPANISH - Intermediate, furthering education
Intuitive Consumer Campaigns
INDONESIAN - Intermediate, furthering education
EDUCATION
COLLEGE OF WILLIAM AND MARY
