Kate Marie Adelle Medina

KATE MARIE ADELLE MEDINA Marketing Professional RELEVANT EXPERIENCE MARKETING COMMUNICATIONS OFFICER Sharesource Australia | Aug 2021 - present CONTACT-- Lot 1C4B Meliton Espiritu Avenue, Sucat Paranaque City https://www.linkedin.com/in/katemedina/ ABOUT ME I am a results-focused marketing professional committed to contributing valuable insights and driving growth. I have 13+ years of experience in various facets of marketing including but not limited to: Marketing & Branding Strategies Events, campaigns & project management Content planning, creation & management Social media management Paid ads (LinkedIn & Google) Email marketing Copywriting and Editing Graphic Design (Canva) Basic website CMS and SEO Business development and lead generation Accounts and channel management Public and media relations Proficiency in various tools: Mailchimp, ActiveCampaign, CRM platforms, Zapier, Eventbrite, JIRA, Confluence WordPress, Google Analytics, LinkedIn Helper, Sales Navigator, social media scheduler tools, etc. Provide marketing services for one of the company's clients in Australia, TechConnect: Works closely with internal stakeholders to execute key marketing initiatives and sales strategies. Manage end-to-end marketing strategies, campaigns, and sales prospecting activities: Email marketing Social media management Paid Ads (LinkedIn and Google Ads) B2B Lead Generation Website Management and basic SEO Content management, planning, and creation Corporate branding Copywriting, designing, and editing of marketing & sales materials Graphic Design Setting up marketing automation where needed CRM Management Assist in planning, promoting, and prospecting for events Provide marketing support where needed to help drive business growth. MARKETING COMMUNICATIONS OFFICER FlatPlanet Philippines | Aug 2018 - Aug 2021 Provide marketing services for one of the company's clients in Australia, Pilot Air: Provided the sales and marketing needs of Pilot Air. Work closely with the CEO and the executive team to execute key marketing initiatives and sales strategies. Production of Pilot Air’s sales & marketing materials Corporate branding Social media management Email marketing Website Management Content planning and creation Partner relationship management Promotions, sponsorships, and events management. *As of role commencement, company is called ROUND EARTH PHILIPPINES and the last 3 months of employment were on a part-time basis. MARKETING SUPERVISOR JC Premiere | Oct 2017 - August 2018 Led the marketing team: Collaborated closely with the CEO and the executive team to create and execute key marketing strategies including but not limited to multiplatform marketing campaigns for existing products and go-to-market strategies for new ones. Managed and monitored end-to-end marketing strategies and campaigns. Promotions, sponsorships, and events management (10-15 events/month). Marketing budget management Strategized corporate communications and media relations initiatives, both internal and external to JC Premiere. Wrote and updated appropriate articles, press releases, communication plans, speeches, and other written forms of communication, both for internal and external use. Managed and worked with external agencies for creatives and other marketing needs of JC Premiere. RELEVANT EXPERIENCE (cont.) MARKETING OFFICER, PARTNER / ACCOUNT MANAGER Trusted Advisor Software Consulting | May 2014 - Aug 2017 Acted as a liaison between the vendor and its channel partners. Responsible for building, maintaining, and managing relationships with current and prospective partners and vendors. Provided support to the company where needed—product, marketing, database & lead generation and management, sales, etc. Marketing and sales related tasks which include but are not limited to brand management, development of marketing & communication materials, business development and others as required. MARKETING COMMUNICATIONS OFFICER KATE MARIE ADELLE MEDINA Marketing Professional CONTACT-- Lot 1C4B Meliton Espiritu Avenue, Sucat Paranaque City https://www.linkedin.com/in/katemedina/ EDUCATION St. Scholastica's College, Manila -) LIACOM (Bachelor of Science in Psychology, Bachelor of Arts in Guidance and Counseling, Bachelor of Science in Commerce major in Marketing Management REFERENCES Available Upon Request POS Partners (Asia Pacific) Pty. Ltd. | Oct 2012 - Feb 2014 Assigned to handle two (2) POS software brands --Microsoft RMS (Retail) and Dinerware (Restaurants). Worked with the CEO and sales manager on demand and lead generation strategies for both partners & customers. Business development and marketing automation related functions. Responsible for the development of PR and communication materials for both internal and external purposes Social media marketing & email marketing Events management BRAND/MARKETING SPECIALIST Boardwalk Business Ventures Inc. | Apr 2011 - Feb 2012 Collaborated closely with the CEO and the executive team to create and execute key marketing and branding strategies including but not limited to multi-platform marketing campaigns for existing products and go-tomarket strategies for new ones. Brand management | Project/program/campaign management Event conceptualization and implementation Worked with the core team to help build the company’s online brand and transition to online activities. Managed Boardwalk’s YES Program Worked - conducted talks to college students about the brand, business and the program and held schoolrelated events and fashion shows to showcase the products to students. BRAND MANAGEMENT ASSISTANT SM Development Corporation | May - Nov 2010 Handled brands under SM Residences & implemented marketing and advertising initiatives to improve sales. Event management Coordinated and worked with creative teams for marketing materials needed by the sales team. Marketing budget management Assisted in back-office operations of the department. MARKETING ASSISTANT Fun Ranch Mega Development, Inc. | Sept 2008 - Jan 2010 Wrote business and sponsorship letters, press releases. Handled corporate partners and sponsorships. Events: Pre-event planning and coordination, event implementation and post-event evaluation Customer relationship management On-ground marketing tactics and promotions. Assisted in back-office operations of the marketing department which included monitoring of sales, bounce back and online response on internet blogs of the company and assisting in the implementation and evaluation of the marketing strategies prepared by the marketing manager.