Kate Marie Adelle Medina

MARKETING Portfolio KATE MEDINA Contact Number: - Email:- I don’t just deliver tasks. I connect the dots between goals, messaging, and impact, ensuring every activity or tactic supports broader business goals and creates lasting value. KATE MARIE ADELLE MEDINA I’m a marketing and communications professional with over 15 years of experience helping businesses strengthen their brand presence, connect with the right audiences, and optimize marketing activities & operations for growth. With a solid foundation in brand marketing & communications, content strategy and creation and digital marketing, I bring both structure and creativity to every project I take on. Whether working independently or within crossfunctional teams, I adapt quickly and manage diverse stakeholders with clarity and efficiency, ensuring each initiative aligns with business goals. I believe that effective communication goes beyond tactics. It should build trust and connection. There is never a one-size-fits-all approach in marketing, however, there are usually 2 things I like to always take into consideration hand-in-hand: a tailored storytelling approach and smart targeting. This is to ensure that in any marketing initiative, every asset or content I make use of tells a story, and that the message resonates with my target audience. What sets me apart: Marketing that’s human, strategic, and results-driven. From marketing planning to lead generation to strategy execution, I help businesses grow smarter, through structured yet adaptable execution, consistent & meaningful engagement, and communications that convert. ABOUT ME WORK EXPERIENCE August 2021 - Present MARKETING COMMUNICATIONS OFFICER, SHARESOURCE AUSTRALIA Provide marketing services for one of the company's clients in Australia, TechConnect: Provide marketing services for one of the company's clients in Australia, TechConnect: Works closely with internal stakeholders to execute key marketing initiatives and sales strategies. Manage end-to-end marketing strategies, campaigns, and sales prospecting activities: Email marketing Social media management Paid Ads (LinkedIn and Google Ads) B2B Lead Generation Website Management and basic SEO Content management, planning, and creation Corporate branding Copywriting, designing, and editing of marketing & sales materials Graphic Design Setting up marketing automation where needed CRM Management Assist in planning, promoting, and prospecting for events Provide marketing support where needed to help drive business growth. August 2018 - August 2021 MARKETING COMMUNICATIONS OFFICER, FLATPLANET PHILIPPINES Provide marketing services for one of the company's clients in Australia, Pilot Air: Provided the sales and marketing needs of Pilot Air. Work closely with the CEO and the executive team to execute key marketing initiatives and sales strategies. Production of Pilot Air’s sales & marketing materials Corporate branding Social media management Email marketing Website Management Content planning and creation Partner relationship management Promotions, sponsorships, and events management. *As of role commencement, company has changed its name to ROUND EARTH PHILIPPINES and the last 3 months of employment were on a part-time basis. October 2017 - August 2018 MARKETING SUPERVISOR, JC PREMIERE Led the marketing team: Collaborated closely with the CEO and the executive team to create and execute key marketing strategies including but not limited to multi-platform marketing campaigns for existing products and go-to-market strategies for new ones. Managed and monitored end-to-end marketing strategies and campaigns. Promotions, sponsorships, and events management (10-15 events/month). Marketing budget management Strategized corporate communications and media relations initiatives, both internal and external to JC Premiere. Wrote and updated appropriate articles, press releases, communication plans, speeches, and other written forms of communication, both for internal and external use. Managed and worked with external agencies for creatives and other marketing needs of JC Premiere. May 2014 - August 2017 MARKETING OFFICER, PARTNER / ACCOUNT MANAGER, TRUSTED ADVISOR SOFTWARE CONSULTING Acted as a liaison between the vendor and its channel partners. Responsible for building, maintaining, and managing relationships with current and prospective partners and vendors. Provided support to the company where needed— product, marketing, database & lead generation and management, sales, etc. Marketing and sales related tasks which include but are not limited to brand management, development of marketing & communication materials, business development and others as required. WORK EXPERIENCE October 2012 - February 2014 April 2011 - February 2012 MARKETING COMMUNICATIONS OFFICER, POS PARTNERS (ASIA PACIFIC) PTY. LTD. BRAND & MARKETING SPECIALIST, BOARDWALK BUSINESS VENTURES, INC. Assigned to handle two (2) POS software brands --Microsoft RMS (Retail) and Dinerware (Restaurants). Worked with the CEO and sales manager on demand and lead generation strategies for both partners & customers. Business development and marketing automation related functions. Responsible for the development of PR and communication materials for both internal and external purposes Social media marketing & email marketing Events management Collaborated closely with the CEO and the executive team to create and execute key marketing and branding strategies including but not limited to multiplatform marketing campaigns for existing products and go-to-market strategies for new ones. Brand management | Project/program/campaign management Event conceptualization and implementation Worked with the core team to help build the company’s online brand and transition to online activities. Managed Boardwalk’s YES Program Worked conducted talks to college students about the brand, business and the program and held school-related events and fashion shows to showcase the products to students. EDUCATION WORK EXPERIENCE May 2010 - November 2010 BRAND MANAGEMENT ASSISTANT SM DEVELOPMENT CORPORATION Handled brands under SM Residences & implemented marketing and advertising initiatives to improve sales. Event management Coordinated and worked with creative teams for marketing materials needed by the sales team. Marketing budget management Assisted in back-office operations of the department.. September 2008 - January 2010 MARKETING ASSISTANT, FUN RANCH MEGA DEVELOPMENT CORP. Wrote business and sponsorship letters, press releases. Handled corporate partners and sponsorships. Events: Pre-event planning and coordination, event implementation and post-event evaluation Customer relationship management On-ground marketing tactics and promotions. Assisted in back-office operations of the marketing department which included monitoring of sales, bounce back and online response on internet blogs of the company and assisting in the implementation and evaluation of the marketing strategies prepared by the marketing manager. June 2003 - March 2008 ST. SCHOLASTICA’S COLLEGE, MANILA LIACOM (Liberal Arts and Commerce) Bachelor of Science in Psychology Bachelor of Arts in Guidance and Counseling Bachelor of Science in Commerce major in Marketing Management SKILLS & COMPETENCIES Marketing & Strategic Capabilities End-to-end campaign planning and execution (B2B & B2C) Brand development and marketing Content strategy and editorial planning Lead generation and sales support and enablement Go-to-market strategy Cross-functional collaboration and stakeholder management Internal Marketing Content Creation & Corporate Communication Copywriting, editing, and messaging development Email marketing (Mailchimp, ActiveCampaign, Constant Contact) Internal and external communications Social media content planning and management Sales decks, presentations, and promotional collateral Digital Marketing & Tools Social media management Paid digital ads (LinkedIn Ads, Google Ads) Email Marketing CRM & automation platforms Website CMS (WordPress) and basic SEO Google Analytics and performance tracking Visual Branding & Creatives Graphic design using Canva Brand guidelines and visual identity development Visual content creation - sales and marketing assets SKILLS & COMPETENCIES Project Management & Marketing Admin Workflow optimization and task coordination (JIRA, Monday.com, Confluence) Executive and team support (remote setup) Event planning and logistics (virtual & on-ground) Vendor management and agency coordination Research, documentation, and admin support Personal & Soft Skills Strategic thinker with a strong execution mindset Highly organized and detail-oriented Adaptable and resourceful across changing priorities Excellent communicator—written and verbal Self-motivated with the ability to work independently or in teams Client-focused and relationship-driven Creative problem solver with a calm, solutions-first approach Committed to continuous learning and professional growth APPROACH TO WORK Smart Targeting. Clear Messaging. Value Driven. 01. CONTENT DRIVEN - STORYTELLING IN MARKETING Every piece of content serves a purpose Human-centered narratives that build trust and connection Storytelling woven into emails, social posts, sales decks, and more Marketing that resonates—not just reaches RESULT DRIVEN - DEMAND & LEAD 02. GENERATION Tailored targeting per audience segment Campaigns aligned to business goals & objectives Messaging that speaks to motivations, not just demographics Focused on conversion quality—not just volume Company Name 02 SAMPLE WORKS AND PROJECTS HANDLED Australian Start-up A startup company based in Sydney, Australia. Requirements include logo, brand guidelines and one-pagers for services/ Client Feedback: BRANDING PROJECT PAST PROJECTS Good Life Reports A year-end review newspaper for JC Premiere distributors. PAST PROJECTS Personal Shoppers Planner Planner created specifically with the Boardwalk personal shopper in mind. WEBSITE PAGES MANAGED These are the websites that I have previously managed/currently managing. Click the image to be directed to the page and/or website. SOCIAL MEDIA PAGES These are the social media pages plus their website that I have previously handled. Click the image to be directed to the page and/or website. CONTENT SAMPLES These are some of my content samples which include copywriting and simple graphics which include: Blogs Customer Stories Captions (organic and paid) CONTENT SAMPLES These are some of my content samples which include copywriting and simple graphics which include: Blogs Customer Stories Captions (organic and paid) Sample Ad Copy Scenario: B2B SaaS Project Management Tool Target Audience: HR Directors & Operations Managers in U.S. mid-size companies (100–500 employees) Headline: HR & Ops Teams: Here’s How Top Firms Manage Projects PAID ADS: LINKEDIN Headline: Work Smarter. Not Harder Headline: Finally! A Tool That Saves You Hours Each Week. Primary Text: Primary Text: Primary Text: Tired of switching between tools that do very little & missed deadlines? Discover how growing teams like yours use our project management solution to boost productivity, encourage accountability, and reduce chaos. Our project management tool was built with HR and Operations leaders in mind. From onboarding to team coordination, get full visibility and control with just a few clicks. HR & Ops leaders are managing more with fewer resources. Our platform helps you automate repetitive tasks, track progress in real-time, align cross-functional teams, and do more with an all-in-one tool. Streamline HR processes, simplify operations, and drive results, without juggling multiple platforms. No steep learning curves. Just results. Start today. Try it free for 14 days & get more time back to focus on what really matters. CTA CTA CTA SAMPLE MARKETING MATERIALS Brochures Trifold Product brochure Digital Catalogue Digital Product Catalogue done for my current work. To view the whole catalogue, click here. SAMPLE MARKETING MATERIALS SAMPLE MARKETING MATERIALS Invites SAMPLE MARKETING MATERIALS Promo Flyers A4 size promo flyers EDMS / NEWSLETTERS EVENTS ORGANIZED 11 June 2011 - One Big Show A big fashion event held at the Araneta Coliseum in celebration of Boardwalk’s 20th Anniversary. November 2011 - Eat.Play.Blog The first ever bloggers conference/event of Boardwalk aimed at Launching the online campaign of the brand – social media sites and online ordering, in order to reach out to the online and upscale market segment. This event is also part of the personal shoppers campaign aimed at rebranding Boardwalk dealers. June 2011 to January 2012 - YES Program Campus Tours Campus tours aimed at promoting the YES (Young Entrepreneur Sponsorship) Program of Boardwalk to college students. November 2017 - LIBRE 50 The first gathering of car awardees of JC Premiere held at Tagaytay Highlands. The event started at SLEX and all participants convoyed going to the event venue to showcase cars that they have gotten from the company and ended with a lunch program that involved motivational talks and entertainment. December 2017 - Dream Incetive Night The annual gathering of JC Premiere distributors held at Metrotent to award top earners of the company for the past year. May 2018 - 4th Good Life Summit JC Premiere's 4th anniversary celebration held at the Mall of Asia Arena. EVENTS ORGANIZED LETS WORK TOGETHER KATE MEDINA Marketing Professional-https://www.linkedin.com/in/kate-medina/