Kate Lynde

KATE LYNDE Chelmsford, MA 01824 Exceptionally organized and skilled professional with a Master’s degree in Integrated Communication and over 16 years of experience in client, account, event management, and operations. EXPERIENCE BEE INSPIRED EVENTS AND CONSULTING, LLC. Boston, Massachusetts Independent contractor 4/2017 - Current ● Projects include virtual planning and execution of the Fogarty Global Health Training Program with the National Institute of Health REVEL EXPERIENCES Boston, Massachusetts Vice President, Strategic Account & Operations, Events Services 4/2017 - Current ● Successfully drove over $1 million in revenue in fiscal years 2017, 2018 and 2019 ● Strategically created and executed experiences for the Marriott Bonvoy Moments program, Carnival Cruise Line, RCI, Bright Horizons that transform loyal followers into engaged brand advocates ● Concepted, developed and executed high-end events for multiple partners nationally and internationally o Examples include: Private dinners at Michelin Star restaurants, Iceland Northern Lights experience with a master photographer, skiing with Bode Miller, playing tennis with Sloane Stephens, private Macy’s day parade viewing event ● Cultivated partnerships and relationships with clients, clients’ customers, and event partners o Top mentioned Revel personal for on-site support on surveys from members ● Developed and implemented critical processes for Revel; including event operations, invoicing, billing, timesheets management, content review ● Played an integral role in the development of the Marriott Moments content management system; including storyboards, testing, workshops, process, and training ● Business development o Identified prospective clients, industry meetings, and associations for Revel to increase client base CARTERA COMMERCE— An Ebates Company Lexington, Massachusetts Senior Manager, Relationship Management 10/2014 – 4/2017 ● Responsible for six key loyalty client accounts driving 52% of the total revenue in 2016 ● Provided forecasting and results to the executive team and senior management ● Served as the intermediary between the client and various internal departments such as sales, product, marketing, technology, project management, and finance to ensure programs success and growth ● Cross-sold digital product services and features to existing clients ● Ensured organizational contract compliance and relationship retention ● Secured two contract renewals- working with legal and senior management to negotiate terms ● Continuously coordinated with legal on amendments to contracts ASPIRE LIFESTYLES Chelmsford, Massachusetts Note: Aspire Lifestyles acquired Circles Concierge assets in August of 2014 Product and Marketing Manager 1/2014 – 10/2014 ● Managed and developed multiple product verticals in the travel, floral, and gift space for a Fortune 500 Financial Services client ● Innovated products and services that drive brand loyalty & customer satisfaction ● Owned relationship with partners and agencies to strengthen exclusive access, benefits, and the overall value proposition for our clients ● Managed the Content Management strategy ● Supervised a team consisting of the content associate and product associate CIRCLES, a Sodexo Company Boston, Massachusetts Note: Aspire Lifestyles acquired Circles Concierge assets in August of 2014 Manager, Business and Client Development 7/2010 – 1/2014 ● Cultivated and established client relations ● Managed online rewards platform for JPMorgan Chase Bank from a strategic level (revenue generation of over $500k in company fiscal year 2013-exceeded revenue goal in 2013 due to growing the business) ● Identified additional revenue of $16k a month for the online rewards program (near $200k additional revenue a year) ● Supervised the content manager and coordinator ● ● ● ● ● Analyzed customer data to strategize rewards programs and promotions Created project plans, defined scope and prioritized tasks to target deadlines Maintained competitive files and knowledge to gauge market activity and monitor for insights and trends continually Identified program management tool (QuickBase) to streamline the marketing process Launched three high profile programs for a top financial institution (revenue generation of over $800k in the company fiscal year 2013) Event Manager 11/2007 – 7/2010 ● Created and developed event concepts and estimates for Citibank and JPMorgan Chase Bank ● Managed the venue selection and RFP process for all vendors ● Negotiated and secured contracts for venues, ground transportation companies, caterers, florists, etc. ● Reconciled and managed budgets and billing for events ● Provided registration management, booth creation, administration, and on-site support for yearly trade show ● Lead planner for 15 health seminars, client hospitality suite at AT&T National in 2010, multiple athlete Meet and Greet events, and numerous top customer loyalty programs in the financial industry ● Executed on-site activation for a financial client at 15 concerts located at two concert venues in 2008 ● Secured a new client for ongoing events Mc|K HEALTHCARE ADVERTISING (Pharmaceutical/healthcare agency) Boston, Massachusetts Account Executive – Account Services 7/2007 – 11/2007 ● Served as primary client contact for five brands ● Developed and executed tactics for accounts ● Managed the development of training material for Sales Representatives ● Developed, participated, and analyzed market research to help define and create brand campaigns ● Maintained communication and a dependable partnership cross-agency to ensure effective client deliverables ● Managed documentation on all jobs (including job requisitions, creative briefs, and action requests) PALIO COMMUNICATIONS (Pharmaceutical/healthcare agency) Saratoga Springs, New York Account Executive – Account Services 6/2006 – 7/2007 ● Developed and participated in market research to help define product strategy ● Executed strategic client initiatives with tactical account support ● Served as primary client contact for four accounts (potential revenues of $5 million total) ● Managed the estimation process and the monthly billing for four accounts including invoicing ● Assisted in team pitch which ultimately won the large account ● Participated in tactical planning for three products Meeting Manager/Account Executive – Event Services/The Selva Group 6/2005 – 6/2006 ● Effectively managed and executed 13 local/regional dinner meetings, six advisory boards, and eight off-site meetings for EMD Serono and Pfizer, Inc. (Coordinated all logistical management including location determination, contract negotiation, scheduling, on-site direction, budgeting, invitation process, online registration, recruitment, transportation, rooming lists, BEOs, billing, packaging, and protocol) ● Planner for pre-event and on-site management for 4 Regional Consultant Meetings ● Supervised Assistant Account Executive and freelancers on pre/post and on-site event organization ● Prepared and executed international hospitality suite in Thessaloniki, Greece ● The suite included 24-hour access (managing security), internet access, international TV stations, fax machines, printers, snacks, meals, and drinks ● Managed budgets ranging from $35K to $600k for multiple programs ● Planned team incentive which included team going to NYC, site seeing, hotel stay, cooking dinner at the Institute of Culinary Education, and attending a Broadway show Meeting Planner/Assistant Account Executive – Event Services/The Selva Group 2/2004 – 6/2005 ● Support planner (pre, on-site, and post-event) for two national speaker training meetings (up to 250 people), eight regional consultant meetings, and four advisory boards ● Coordinated travel arrangements for attendees and speakers ● Helped prepare and execute for international hospitality suite and meeting in Vienna, Austria ● Planned and organized concurrent dine-arounds in Vienna, Austria ● Oversaw invitation process, attendee recruitment, event registration status, and registration database ● Managed travel and confirmation packet distribution to registered attendees SKILLS MS Office Suite, basic HTML, QuickBase, Trello, Appian, Monday.com and research tools, working knowledge of French EDUCATION EMERSON COLLEGE MA: Integrated Marketing Communication UNIVERSITY OF SAN DIEGO BA: Major: Communication Studies; Minor: Business Administration Virtual Event & Meeting Management Certification 1/2004 5/2002 8/2020