Kate Busby

I have driven over 40% year-over-year growth in annual recurring revenue (ARR) by supporting purpose-driven companies and EdTech startups, from Pre-Seed to Series B, exclusively through remote collaboration. My approach combines strong marketing fundamentals with AI, data-driven strategy, and performance execution.

I specialize in delivering high-impact marketing strategies remotely, using video conferencing and collaborative tools to scale acquisition and brand visibility via:

1. Data-led positioning strategies

2. High-ROI experimentation (A/B testing, growth loops, multichannel funnels)

3. AI-enhanced campaign design and execution

And by building and measuring brand impact. Think of it this way: Brand means you’re on the buyer’s mental shortlist. Being on the mental shortlist = Pipeline. How to get on that shortlist? Brand. 🔁

✅ Examples of Impact:

🚀 Brand & Performance Strategy

· Design and optimization of paid acquisition and brand campaigns

· Differentiated positioning to outpace competitors

Example: At Novakid (Series B), I led campaigns that doubled lead volume and helped surpass Duolingo in brand awareness in Israel within 10 months

📈 Paid and Organic Growth Activation

· Development of integrated SEO, social, and paid strategies

· Remote management of omnichannel brand visibility

Example: For Merck, I led a fully remote social growth strategy that drove 100% YoY growth

💡 Live Virtual Workshops & Strategy Sprints (1–4 hours)

· Interactive sessions on demand generation and generative AI

· Actionable co-working formats to build marketing momentum

Example: For IWG plc, I designed a social media program resulting in 100M+ LinkedIn views and thousands of new customers for their hybrid workspaces

I’ve worked with organizations including Creative Kangaroos, Adobe Foundation, Novakid, and the British Council, delivering data-driven, outcome-focused strategies without on-site engagement.

🎯 Mentored by growth leaders from Apple, Nike, and Duolingo, I merge brand strategy with performance marketing to unlock scalable, sustainable growth.

🔑 Core Skills (100% Remote-Ready):

• Demand Generation

• Revenue Growth Strategy

• Data-Driven Marketing

• Campaign Performance Analysis

• AI-Enhanced Campaign Testing

• Prompt Engineering (Text & Visuals)

• AI-Driven Workflow Automation

Facing a growth or brand challenge? Let’s connect.