KATRIN “KAT” OLSCHNEGGER- –-https://www.katolschnegger.com/
https://www.linkedin.com/in/katolschnegger/
Executive with 15+ years' experience in advertising, technology and ideating innovations. I offer hands-on
experience creating integrated marketing campaigns utilizing social media and cutting-edge technical
thinking. I possess a keen understanding of complex situations and the ability to solve them, exceptional
communication skills as well as a focus on building cross-departmental consensus.
PROFESSIONAL SKILLS
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Project & team leadership
Organizational excellence
Digital innovations & AI
Strategic thinking & collaboration
UX Strategy and Design
DCO
Google Products: Wizard with Sheets, Charts, Email and Chat
Adobe Creative Suite
AEM, CMS
Localization
JIRA & Monday
Native German speaker
WORK EXPERIENCE
72ANDSUNNY/HECHO STUDIOs, LOS ANGELES, CA
72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands.
SENIOR INTERACTIVE PRODUCER (freelance)
April 2024 – Current
● Lead Producer for the first global product launch utilizing Dynamic Creative Optimization campaign for Microsoft.
● Spearheaded the global launch of Copilot+PC across 7 international markets, ensuring seamless integration and
market readiness.
● Led localization efforts to adapt product features and marketing materials for diverse linguistic and cultural contexts,
enhancing user experience and engagement.
● Managed cross-functional teams, coordinating efforts between internal departments including Account, Creative and
UX Design and external partners, including 3rd party vendors which I vetted and selected, to align on project goals and
timelines.
● Facilitated effective communication and collaboration among teams operating in different time zones and speaking
various languages, ensuring smooth project execution. This included adapting to cultural nuances and adapting how I
write emails and set expectations for the markets.
● Oversaw comprehensive project management, balancing multiple priorities and stakeholders to deliver a successful
product launch on schedule. This was particularly challenging due to multiple levels of stakeholders with the direct
client team, as well as input from their global marketing partners, within the client’s organization. It was imperative to
stay nimble to ensure client satisfaction, by preparing our production partners and setting our teams up for success.
CONILL, LOS ANGELES, CA
Conill, part of Publicis Groupe, is one of the largest cultural advertising agencies in the U.S.
ASSOCIATE DIRECTOR, Digital & Innovations
April 2023 – January 2024
● Led digital campaign production which included strategizing with media teams on best practices and buys. Worked
closely with the Creative team to execute against the strategy and ensure the highest quality delivery is handed off.
● Helmed innovative research and strategy including emerging technologies with focus on AI.
● Held a key role in developing guidelines for how to use AI responsibly, considering client and company (business
growth) needs.
● Managed financial forecasting, scoping, and budget allocations, which has direct impact on staffing as well as business
growth
● Led team management and career mentoring for junior level employees, which positively impacted the retention for
Junior level employees
● Social content production for various campaigns including Toyota Music property at Rolling Loud LA festival and Gold
Cup
● Managed on-site activation production for Gold Cup, sponsored by Toyota. This project included on-site activation at
multiple stadiums, sweepstakes, and ticket giveaways. Additionally, it highlighted small, Latino owned businesses,
bringing the Latino community and the love of soccer together.
DIGITAL LEAD - Senior Innovations Producer
June 2021 – April 2023
● Toyota: Launched “Featuring You” Deepfake web app, which allowed users to be in a newly released music video for an
emerging Latin artist. Marketed exclusively via social channels, leveraging celebrity talent & their followers to gain
momentum.
● Toyota: Launched “Go to the Gold Cup” web app to engage soccer fans and encourage them to share their results on
social media.
● Toyota: Concepted a social-share driven donation campaign for the holidays
● Thought leader on new and emerging technologies & social landscape of the industry
LEFT FIELD LABS, LOS ANGELES, CA
Left Field Labs is a company comprised of engineers, designers, strategists, information architects and creative technologists
who utilize imagination and scientific rigor to be a driving force for culture change, innovation and invention
Senior Digital Producer
May 2019 – June 2021
● Google: Launched Google internal, first of its kind DE&I training platform. I helped foster and develop new business
opportunities within Google to expand on this platform
● In collaboration with Hutchins Institute of African American Studies at Harvard, Rockefeller Foundation, Teaching
Tolerance, Southern Poverty Law Council concepted and developed an educational platform about the voting rights
movement. The websites resulted in increasing awareness of the voting rights movement and importance of voting.
● Digital Lead for TriNet
● Started as a web only project and has since expanded to digital events, OOH and campaign work
● Developed a new business opportunity for a content platform, followed by execution and launch
● Strategized objectives, which balanced client needs with company goals, to ensure margins were met while
client satisfaction remained high
● Tracked budgets, deliverables, timeline, and drove project vision
● Produced several content pieces for Cisco CX, including content for Cisco Partner Summits and Cisco Live! events and
Cisco CX Digital Live events.
● The Live! events became fully virtual during COVID lockdown, which created the need for a speedy solution
to create engaging content, for clients to highlight during the summit. This resulted in a seamless and
successful conference for the client, despite the challenges.
● Oversaw a team of 3-5 members including designers, developers and support staff, energizing them to adhere to the
deliverables and timeline
DEUTSCH LA, LOS ANGELES, CA
Deutsch LA is an advertising agency offering direct media, design, and promotion services to companies on a global scale.
Integrated Producer
Feb 2018 – April 2019
● Led the VW.com platform team through the development pipeline, optimizing for speed and quality, and maximizing
the delivery of value with a given team capacity.
● I established platform processes and documentation including requirements gathering, sprint activity and release
planning. Worked closely with the tech, account, creative, ux and production teams to ensure project goals were met.
● Developed project plans, roadmaps, estimates, SOWs and tracked budgets.
● Managed and mentored a team of producers and associate producers, to foster their career growth. This led to a
promotion of a Jr producer to Producer.
● Vw.com model year updates & site maintenance, which required a large volume of content and updates to be tracked,
updated and pushed live.
● Oversaw a team of 3-5 people per project, including content managers, developers, engineers and QA analysts.
AMP, INTERACTIVE, LOS ANGELES, CA
AMP Interactive is an audiovisual communication consulting agency that offers online media services.
Integrated Producer
Oct 2017 – Feb 2018
● Produced the redesign of a multimillion-dollar national daycare & educational brand, Bright Horizon, including B2B,
B2C and Center sites.
● Coordinated daily task for the internal team as well as run scum meetings with client
● Tracked burn reports and update Sprint recaps
● Led sprint ceremonies including sprint planning, daily scrum, review and sprint retro. Utilizing Aha! (project
management software), this resulted in team alignment and allowed us to stick to schedule.
SAATCHI & SAATCHI LA, TORRANCE, CA
Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that
generate powerful emotional connections between consumers and brands
Integrated Associate Producer
Aug 2015 – Sep 2017
● New business: Walmart – Created a data driven campaign, which was a first for this client. This resulted in a lift of
benchmarks for Walmart on click through rate for the digital banners, compared to the prior year.
● Produced online, experiential and social marketing assets for Toyota, including banners, social hashtag campaigns with
donation aspects, UGC & social content for FB, IG, Snapchat.
● Oversaw Yahoo! Fantasy Football, which included maintenance to the installation at Levi Stadium, iMedia and PreRoll
content production & work related to the Toyota Hall of Fame with thousands of active users per season.
● Worked closely with development and publishing vendor for digital projects
● Led on Toyota FanMoji social media campaign, which ran during the 2015/2016 NFL season. It included evergreen, as
well as short-turn around weekly trending content & pop-culture moments.
● Responsible for redesigning all In Market units including desktop and mobile, which included over 4 million banners,
resulting in a lift across benchmarks for Q3 and Q4.
Associate Producer, 3D
Feb 2014 – Aug 2015
● Managed a team of 8 people on various projects including creatives, developers and account managers to ensure
timely asset delivery at the highest quality.
● Involved in the 2015 Super Bowl Spot for Broadcast; participate in selecting Director, presenting creative concepts and
assist with creating shoot schedules.
Producer, Founder & Chair of SSLA4Good
Jan 2013 – Aug 2015
● SSLA4Good is the volunteer initiative of Saatchi LA for which I planned scope, met with sponsors and organized
committees.
● Organized SSLA GOOD DAY, an annual volunteer event where the agency (350+ people) closes business for the day to
volunteer with 16 different charities around Southern California.
3D Creative
Oct 2010 – Feb 2014
● One Show Interactive Gold Pencil recipient for Tundra Endeavor project.
● Implemented new pipeline for CG & developed new creative look for vehicle assets on Toyota.com
EDUCATION
YALE SCHOOL OF MANAGEMENT
Executive Leadership Certification, 2022
May 2022
OTIS COLLEGE OF ART & DESIGN, LOS ANGELES, CA
BFA, May 2010
May 2010
