WORK EXPERIENCE
FingerprintsINK Studio
2018 - Present
Freelance Web Designer
FingerprintsINK Studio is a web design service based in Allentown, Pennsylvania. I work exclusively
with the Squarespace platform and am passionate about delivering storytelling driven websites
that are modern, stylish, graphic, and user-friendly to small businesses, solo entrepreneurs, new
KAREN (KAT) COLLINS
and small wineries, authors, musicians, artists, and bloggers.
Maple Springs Vineyard
2018 - 2018
Sales & Event Coordinator
WEB DESIGNER, WRITER, ARTIST
Allentown, PA
--fingerprintsinkstudio.com
Redesigned website to create a modern, user-friendly experience while maintaining brand image,
increased traffic by 50% to the website. Developed private event contracts, event checklists, and
private event portfolio. Organized and developed procedures to retain member attrition and reach
expired memberships. Created and manage Referral program. Graphic Design as needed for
marketing and internal materials. Maintained current sales relationships and increased case club
memberships. Project management of public and private events. Provided guided winery and
vineyard tours. Supported restaurant sales. Keep statistics of event sales and expenses.
Hackett Wine
SOFTWARE
Microsoft Office (Word, Excel, Publisher,
PowerPoint, OneNote, OneDrive)
2017 - 2017
Tasting Room Manager
Managed all aspects and functions of the tasting room. Developed policies and procedures for the
tasting room and employees. Developed opening and closing procedures. Redesigned website to
make it user-friendly, visually appealing, and modern. Created and executed a weekly Saturday
Web Design/Management (Wordpress,
night music and food event for the entire summer that increased tasting room attendance and
Squarespace, Weebly, Wix)
sales. Created and executed first Halloween event that exceeded attendance and sales goals.
Graphic Design (Canva, CorelDraw,
Paintshop Pro, PicMonkey, Lucidpress,
Adobe Photoshop)
Social Media (Facebook, Twitter, Pinterest,
Increased sales by 50% in the tasting room. Created and implemented a Case Club program to
increase wine case sales and resulted in 10 new members within two months. Social Media
Management-increased Facebook and Instagram interactions and followers by 50%. Provided
high-end hospitality to increase repeat customers. Properly resolved customer and employee
concerns/complaints/issues in accordance with company policies.
Instagram, LinkedIn)
Social Media Management (Hootsuite,
Buffer)
Blue Mountain Vineyards & Cellars
2014 - 2017
Office Manager & Tasting Room Manager
Dropbox
Google Apps (Gmail, Drive, Sheets,
Chrome, Docs, GSuite)
Project Management (Asana, Trello, Slack)
Provided support in the following areas: Inventory, purchasing, transport, administration, payables,
vendor relations, payroll, information services, safety, and security. Participated in facility planning,
licensing, and operation for new Retail locations. Managed yearly Pennsylvania Liquor Control
Board (PLCB) and state licensing and event licensing. Managed all bills of lading and invoices.
Conducted inventory and tax reporting internally and at state and federal levels.
Calendly
Supervised administrative and tasting room staff including hiring, training, development, and
Evernote
coaching. Processed sales orders, shipping orders, and retail store orders. Social Media
Wine Club Management (VinSUITE)
Financial (Denari, Quickbooks, Dubsado)
Management-grew Facebook and Twitter interactions and followers by over 50%. Redesigned
website to be user-friendly, visually appealing, and modern. Resulted in increased website orders
for event tickets and wine shipments by approximately 40%. Reduced calls regarding website
errors and difficulties ordering by over 50%. Redesigned Barrel Tasting event to reach more
PORTFOLIO
customers and create a high-end experience. Result-2017 Barrel Tasting had the highest sales of
“future wine orders” in 30-year history. Provided high-end hospitality. Event planning and
coordination.
WEBSITE
http://www.fingerprintsinkstudio.com
Sacred Heart Hospital
2011 - 2013
Administrative Assistant
LinkedIN
http://www.linkedin.com/katcollinskc
EDUCATION
Coordinated schedules and logistics for Chief Information Officer. Processed invoices and
purchase requisitions in a timely manner. Maintained reports with Excel regarding productivity,
project updates, chart deficiencies, insurance audits, and more. Tracked medical record audits by
insurance companies to ensure compliance and increase revenue. Project assistance with
Wine & Spirits Education Trust
WSET Certified Level 2 Wine & Spirits
computer system order building for acquisition and transition of a radiology imaging company,
updating tax forms for hospital employees, and updating physician master lists. Provided daily
office support to IT staff. Vendor point-of-contact. Designed monthly Electronic Health Record
Newsletter, distributed internally hospital-wide to keep employees updated on EHR process.
Mount Vernon Nazarene University
B.A. Fine Arts
2000
Recorded meeting minutes.
