Kashif Hussain

Kashif Hussain Contact Info Amazon PPC Manager @Darts | Amazon Growth & Sales Specialist at @Darts - Unleashing Success in Amazon PPC Advertisement: Hey there! I'm Kashif Hussain, an ecommerce strategist and analyst enthusiast who's "Learning" the art of Amazon Pay-Per-Click (PPC) advertising analysis and management. ✉- R-192, Sector 8 North Karachi Karachi, Pakistan With a comprehensive approach to market analysis entails researching keywords, evaluating products, and assessing competitors. Brand analytics and pricing studies inform advertising strategies, while client and performance reports guide optimization efforts. Organizing portfolios and tracking inventory stock aid in campaign management, allowing for bid adjustments and budget optimization. Keyword tracking ensures relevance and effectiveness throughout the process. Looking ahead, I'm thrilled about the endless possibilities in e-commerce. Let's connect, collaborate, and unlock the true potential of Amazon PPC advertising together!  Strengths & Skills ✔ Adobe Photoshop ✔ Amazon Ads - Bulk Operation ✔ Meta Ads ✔ Wordpress ✔ Shopify ✔ Tiktok Ads ✔ Amazon Listing Optimization ✔ Amazon Product Hunting ✔ Amazon Listing Creation ✔ Amazon Keyword Research ✔ Optimization Amazon PPC ✔ Amazon Listing Audit ✔ Microsoft Excel ✔ Data Analytics ✔ A/B Testing ✔ PPC Campaign Management ✔ Amazon Flat File ✔ Social Media Manager ✔ Proficient Communicator ✔ Data Extraction ✔ SQL Query Writing  Academics Title Institute Date Project Management London School of Business and Computing, London 2010 Clothing Production Development The Manchester Metropolitan University, Manchester 2006 Marketing London College of Computing Management Sciences, London 2005 Bachelor of Science in Computer Science Preston Institute of Management, Science and Technology, Karachi 2001 Title Authority Date Google Data Analytics Specialization Google Starting October 2023 Amazon Advertising Foundations Certification Amazon Starting January 2023 Sponsored Ads Certification Amazon Starting January 2023 Certified Professional Helium10 Software Helium10 Starting February 2021 Freedom Ticket Helium10 Starting February 2021 IELTS - International English Language Testing System British Council Starting January 2008 Data Analytics Essentials Cisco  Certifications  Experience 19 years Company Designation Duration JDC Foundation Pakistan Lead Trainer & Consultant Aug 2022 - Present 1.5 years Darts Ecommerce Amazon PPC Manager Apr 2022 - Present 1.8 years Company Designation Duration JDC Pakistan A to Foundation Z, Motor Spares (Wakefield) UK Lead Trainer Consultant Specialist/ Amazon, Ebay&Marketplace Strategist Aug- - Present Aug 2022 Al-Ameen Denim Mills (Private) Limited Export Merchandiser Jan 2001 - Jan 2004 1.5 14 years 3 years  Work History JDC Foundation Pakistan Aug 2022 - Present (1.5 years) Karachi, Pakistan Lead Trainer & Consultant As an Amazon Lead Trainer and Consultant in Karachi, specialize in training students of all ages. Responsibilities include delivering comprehensive PPC audits, developing strategic plans, and optimizing key metrics. Stay abreast of industry trends to ensure up-to-date training content. Tailor training sessions to equip students with skills to navigate Amazon advertising effectively. Empower a diverse range of learners in Karachi with knowledge and expertise in Amazon PPC. Goal: Ensure students understand and implement effective strategies for success in the dynamic realm of Amazon PPC. Skills: Private Label · Listing Optimization · Amazon Marketing Services (AMS) · Pay Per Click (PPC) · Amazon Product Researcher Analyst · Amazon Seller Central · ppc marketing · amazon seo Darts Ecommerce Amazon PPC Manager Apr 2022 - Present (1.8 years) Karachi, Pakistan Conduct Amazon PPC audits to assess campaign performance and identify areas for improvement. Develop and implement strategic plans to optimize PPC campaigns and achieve client objectives. Optimize key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Stay updated on industry trends and best practices to ensure campaigns remain competitive. Collaborate cross-functionally with marketing, sales, and product teams to align PPC efforts with broader business objectives. Provide insightful performance reports with actionable recommendations for optimization. Utilize tools for bid strategy adjustments, keyword research, and ad creative testing to drive continuous improvement. Ensure compliance with Amazon policies and guidelines to maintain account health and reputation. Monitor competitors' PPC activities and adjust strategies accordingly to stay ahead. Facilitate skill development through training sessions for junior team members to enhance overall team proficiency in Amazon PPC management. A to Z, Motor Spares (Wakefield) UK Amazon, Ebay Marketplace Specialist/ Strategist Aug 2008 - Aug 2022 (14 years) Wakefield, Great Britain As an Ecommerce Marketplace Specialist/Strategist, my role was central to optimizing data management and enhancing listing efficiency. Key responsibilities include: [Data Extraction and Scrutiny]: Extracted and refined technical data from various sources, organized into structured rows and columns. Utilized SQL Server, writing complex queries for data readiness and listing creation. [Catalog Management]: Managed catalogs with over 10,000 part numbers, using scripting for automated listing creation. Oversaw title, product description, item specifics, and image tasks before ERP software adoption. [ERP Software Transition]: Facilitated smooth transition to ERP software (Volo, eSeller Pro, Blackthorne, Ad-Lister, Linworks, Channel Advisor). Contributed to data analysis and ERP diagram enhancement for software providers. [eBay Listing Creation & Optimization]: Implemented strategies for efficient data management and listing creation. Handled thousands of eBay listings seamlessly. [Amazon Inventory and PPC Marketing]: Prepared data through Flat files, moved to Amazon Inventory File, and uploaded using inventory uploader. Spearheaded PPC marketing strategies on Amazon for increased product visibility and sales. [Competitor Analysis and Pricing]: Conducted thorough competitor analysis. Implemented pricing strategies and explored new catalogs. Brand Creation: Contributed to the creation of successful brands like "Kinetix Performance Brakes." My role demanded a combination of technical expertise, strategic thinking, and continuous adaptation to ever-evolving ecommerce landscapes, ultimately contributing to the growth and success of the company. Al-Ameen Denim Mills (Private) Limited Export Merchandiser 1. 2. 3. 4. Internal and external communication, Sampling, Lab dips, Accessories and trims, Jan 2001 - Jan 2004 (3 years) Karachi, Pakistan -. Preparing internal order sheets, Preparing purchase orders, Advising and assisting production, Advising quality department about quality level, Mediating production and quality departments, Giving shipping instructions and following shipping, Helping documentation department, Taking responsibility for inspections and Following shipment.  Awards Title Authority Date Governor of Sindh, awarded Kashif Hussain as a best Ecommerce Specialist & Strategist. Government Sindh 2023 Workshop Guest Speaker - Business Department at Imam Abdul Rahman Bin Faisal University, Saudi Arabia  Industries Ecommerce Apparel/Clothing Fashion Digital Marketing Information security  Languages English - Beginner Urdu - Beginner 2022 * Functional Areas Sales & Business Development Search Engine Optimization (SEO) Digital Marketing  Hobbies Gardening