KARYNA BALLIN
Lake Jackson, TX 77566 ∙ - ∙-∙ portfolio
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EDUCATION
Texas A&M University, College Station, Texas
Bachelor of Arts in Communication, Minor in Business, & Certificate in Social Media
INTERNSHIP
Aggieland Outfitters, College Station, TX
Head Social Media Intern, December 2020 – January 2022
Orchestrated strategic planning and execution of AO's Instagram account exclusively.
Developed engaging content for platforms including Twitter (23.7k followers), Instagram (46.6k followers), and Facebook (79.1k followers).
Contributed to content creation efforts across Pinterest and TikTok.
Directed social media management efforts, coordinating closely with a team of photographers and other social media interns to enhance the company's digital marketing presence.
Facilitated partnerships with Texas A&M Football Athletes and key influencers to secure impactful brand collaborations.
EXPERIENCE
Dunham+Company, Plano, TX
Digital Account Coordinator, January 2022 – September 2023, Digital Specialist, September 2023–Present
Lead and coordinate comprehensive digital marketing fundraising initiatives for Christian Nonprofit clients nationwide.
Serve as primary designer for email campaigns and social media, prioritizing user experience.
Develop tailored digital strategies encompassing email, social media, text messaging, advertising, and website optimization, informed by meticulous analysis of CRM data and prevailing marketing trends.
Deliver insightful campaign reports to clients during quarterly meetings, highlighting achievements and strategic recommendations for continued success.
Learn and optimize digital tools to ensure seamless, unique, up-to-par campaigns.
Aggieland Outfitters, College Station, TX
Finance & Business Office Assistant, March 2021 – December 2021
Oversaw accounts payable processes ensuring accuracy and efficiency.
Coordinated vendor communications, inventory procurement, and office mail management, optimizing operational workflows.
Assisted HR in payroll processing and budget evaluation for company events.
Greek Liaison, May 2021 – December 2021
Managed communications with TAMU Sororities and Fraternities as a representative of Aggieland Outfitters.
Supported Greek Life organization fundraising, promotions, and partnership initiatives to enhance community engagement and brand visibility.
TAMU Computer & Electrical Engineering, College Station, TX
Student Assistant to the Secretary, January 2020 – July 2020
Designed promotional flyers for events and maintained website content using WordPress, ensuring up-to-date and engaging online presence.
Crafted impactful blog entries highlighting professors' achievements to enhance their professional biographies, while providing essential support to the Secretary in daily office operations.
CERTIFICATIONS
Google Analytics, Google Ads, Hootsuite, Mailchimp, Sprout Social, Virtuous, Facebook Business Suite
SKILLS & PLATFORM KNOWLEDGE
Conversational Spanish
ActiveCampaign, Adobe, Box, BeFree, Canva, Clickup, Dropbox, Donorbox, HTML, Loomly, Meta Business Suite, Microsoft Office, Netsuite, Salesforce, Sitefinity, Stripo, Sprout Social, Raisedonors, Teamwork, Trello, Wordpress, Quickbooks, X, YouTube Creator Studio
PROFESSIONAL ORGANIZATIONS & VOLUNTEER WORK
TAMU Class of 2022 Class Agent, Elected March 2021-Current
International Association of Women Houston Chapter Social Media Coordinator, Appointed February 2024-Current
