Karthik Kannan

Karthik Kannan Objective To work with a progressive organization which offers a conductive work environment and provides an opportunity to learn different aspects of the business Summary of Skills and Experience ~8 years of experience in ecommerce domain 4+ years of people management Working experience in: Presales Sales, Account management and Operations for online retailers and yellow pages industries across the US, Europe and UAE Vendor/seller negotiations and operations Company 1– Amazon – Nov2017 to present Account Manager – Vendor Success Program (VSP) Project 1: Annual Vendor Negotiation – 2018 Project description: Negotiate with Amazon US vendors on freight, damage and marketing development funds and make them agree to terms. Success of the project depends on the $ value achieved and number of vendors who successfully accepted the terms. Business goal (BG) and Operations goal(OG): BG: To achieve $60M and convert 30% vendors in a span of 2 months OG: People management (1:1 discussions, scorecards, coaching/development plans), maintain a 48 hour SLA for vendor responses, handle vendor escalations, report generation for teams and stakeholders Project execution and achievement: Handled a 35 member team to achieve both the business and operations goals Lead the daily stakeholder calls and discuss status, dependencies, escalations, rewards and reports Handled vendor escalations and wrote COE’s if required Achieved the stretch primary goals of $62.5 million in win amount and converted 3750 vendors Achieved operations goals with 46 hours SLA Handled a team of 15 people in parallel who will create the contracts for the vendors Designed a workflow for auditing the automated and manual contracts. Worked and identified 301 errors with a $ value of ~1.85M Project 2: Grocery Promotions Project description: Connect with Amazon US grocery sellers on an existing price promotion and make them add as many products as possible in the marketplace. Business goal (BG) and Operations goal(OG): BG: To achieve 30% seller connectivity and add 6300 ASINs over a period of 6 weeks OG: People management (1:1 discussions, scorecards, coaching/development plans), maintain a 36 hour SLA for seller responses, handle seller escalations, data analysis and operations report generation for teams and stakeholders Project execution and achievement: Handled a 13 member team to achieve both the business and operations goals Lead the stakeholder calls and discuss status, dependencies, escalations, rewards and reports Connected with 33% of the sellers and created/added 6476 ASINs 26% of the sellers added new ASINs because of the promotion Company 2 – EtailLabs – Dec2016 to Nov2017 Manager – Business Operations Role description: Handle a team of 20: Managed the business development & operations. Connected with client from online retail industry across the US, Europe and UAE on catalog creation, data mining services and worked on the deliverables Business development (highlights): Had a team of 3 sales associates catering catalog and digital marketing solutions to the online retailers in the US, Europe and UAE Had a quarterly target of 500K USD Apart from the table-top offerings, brought in customized offerings which helped achieve the target Achieved 83% of the overall target for the year Operations management (highlights): Handled 7 projects with a team size of 20 resources (a combination of web researchers, SEO analyst, content writers and testing analyst) Projects involved catalog creation, blog creation, product description writing, SEO keywords mining and functional testing of website/mobile app in different platforms Produced .65M catalogs for an automotive retailers based in the US in a span of 6 months Created a tool alongside product team for hardline products catalog creation which increased the productivity by 60% Bagged 2 projects through client referrals Created separate functions for operations and quality which increased the quality by an additional 30% Company 3 – Prione Business Services (Subsidiary of Amazon) – July 2015-Dec2016 Consumables Category Lead – Account Management Role description: To engage with the tier 1 Amazon sellers in consumable category and handle a team of 13 resources from remote locations who will engage with tier 2 and 3 sellers to increase their GMS in Amazon platform Goals and achievement: Handled strategic sellers across consumables category (Beauty/PCA, HPC, Baby & Toys, Pets & Gourmet) in Amazon.in Overall sales for sellers increased by 38% Converted 46% of the sellers from MFN to FBA against a business goal of 40% Involved in 8 seller flex launches which enabled sellers to add selection in Amazon.in fulfillment channel Increase selection by 170% Increased revenue through sponsored ads by 46% Company 4 – Mobius Knowledge Services - Mar2011 till Jul 2015 Account Manager – Europe (Ecommerce & Information Media) Role description: Joined as a pre-sales business analyst supporting the sales/account management teams with sales docs & presentations and support them on sales calls. Grew on to become Account manager where I was handling online retailers in the UK/Europe region for data services. Goals and achievement: Account mining for new service lines / products for the existing clients in Europe. Acquired and been part of operations for digital marketing, SEO/SEM, content and application testing projects Managed requirements and associated changes to the requirements through the project lifecycle Achieved 89% of the overall sales and 123% account management business goals Added 3 new services for an existing UK based retailer and increased revenue by 20K USD per month Created a tool: ConQ track (Content Quality track) for improving productivity and quality for cataloging solutions. I was the SPOC for the product team for delivering the functional requirements of the tools 100% of the clients were retained for subsequent financial years during the period of- Increased account management CP from 18% to 22% over a period of 1.5 years Professional Qualification MBA (Marketing) from Department of Business Administration, SRM University [-]. B.Sc (Computer Science) from Vysya Collage, Periyar University. [-]. Job profile Organization:Amazon, US Operations Location: Chennai, India Designation: Account Manager - VSP Period: Since Nov.2017 Industry: Retail Ecommerce Personal profile Date of birth:Dec15.1988 Marital status: Married Phone: - E-mail:-Permanent Address: 118, Shanthipriya, Mahendrapuri, Asokan Salai, Salem – 636008 Currently Residing: Chennai