Karl Antonio Larmond

KARL LARMOND ​ Philadelphia, Pennsylvania |-|- Professional Summary Dynamic Media and Entertainment Professional with over 13 years of experience in media strategy, digital marketing, project management, and creative direction. Proven expertise in driving innovation in the entertainment and media industries, increasing revenue, and optimizing operational efficiency. A leader in cross-functional team management, campaign execution, and client relations. Passionate about leveraging creativity and data-driven insights to deliver exceptional results. Core Competencies ●​ ●​ ●​ ●​ ●​ ●​ ●​ Media Strategy & Campaign Management Digital Marketing & Social Media Optimization Project & Financial Management Creative Content Development Leadership & Team Mentorship Artist Management & Development Cross-Functional Collaboration Professional Experience Account Manager | Ferrandino & Son, Inc. | December 2023 – December 2024 ●​ Managed exterior maintenance of 160+ Target locations, implementing operational strategies that improved efficiency by 15.8%. ●​ Negotiated vendor contracts, resulting in cost savings of $52,400 annually and an overall 24.6% reduction in service delays. ●​ Exceeded financial targets by achieving a 31.3% profit margin and generating $213,000 in additional revenue within six months. ●​ Spearheaded issue resolution initiatives, enhancing service workflows and boosting customer satisfaction by 21.4%. ●​ Mentored junior team members, increasing team productivity by 15% through training and development programs. Artist Manager | PULSE Caribbean Media | January 2022 – Present ●​ Guided the careers of Caribbean artists, securing global contracts and negotiating endorsement deals worth over $500,000. ●​ Executed digital growth strategies, increasing artist social media followings by 40% and optimizing streaming performance on platforms like Spotify, YouTube, and Apple Music. ●​ Oversaw creative branding efforts by collaborating with stylists, photographers, and creative directors to produce culturally resonant visuals. ●​ Coordinated seamless international tours, managing logistics, budgets, and contracts while ensuring high-impact audience experiences. ●​ Developed multi-stream revenue opportunities, leveraging synchronization deals, brand partnerships, and live performance bookings. Executive Producer & Host | 876 Questions | November 2019 – February 2023 ●​ Created and hosted a culturally significant television series, amassing over 5M views and increasing audience engagement by 36%. ●​ Secured $312,500 in sponsorships and funding, enabling production scalability and a 12% boost in viewership ratings. ●​ Designed dynamic content strategies that resonated with Gen Z and Millennial audiences, leveraging viral marketing campaigns. ●​ Directed a team of 27+ professionals to produce 14 high-quality episodes, reducing production costs by 15.6%. ●​ Conducted high-profile interviews with public figures, enhancing the show’s relevance in the entertainment industry. Editor-in-Chief | TeenVybe Magazine | August 2011 – April 2021 ●​ Relaunched the magazine in print, doubling readership and driving a 40% increase in ad revenue within two years. ●​ Managed a 21-member team to produce engaging content and exclusive interviews with global artists and public figures. ●​ Pioneered social media strategies that expanded the magazine’s cultural footprint, increasing digital engagement by 45%. ●​ Directed high-profile events and campaigns that solidified the magazine’s influence in youth culture and entertainment media. ●​ Elevated editorial standards, producing cover stories and features that resonated with a diverse readership. Managing Director & Creative Director | PageTurner Publishing House Limited | August 2011 – August 2021 ●​ Boosted revenue by 45% through innovative client acquisition strategies and diversification of creative offerings. ●​ Directed large-scale creative projects, including corporate materials, yearbooks, and marketing campaigns, while maintaining timelines and budgets. ●​ Implemented operational pivots during the pandemic, introducing signage production to sustain business growth. ●​ Recruited and mentored a multidisciplinary team, fostering alignment with client visions and industry trends. ●​ Designed data-driven marketing strategies, increasing digital engagement by 40.5% and reducing operational costs by 26.4%. Education Bachelor of Arts in Communication Studies | University of the West Indies | September 2013 – May 2017 Technical Skills Adobe Creative Suite | Salesforce | HubSpot | Google Analytics | Microsoft Office Suite | Canva Achievements ●​ Conceptualized and launched viral campaigns, reaching over 3M+ views and generating significant brand visibility. ●​ Directed international tours for top-tier artists, streamlining logistics and enhancing audience engagement globally. ●​ Spearheaded the launch of a television series with 5M+ views, securing partnerships and establishing cultural relevance.