Karina Orellana
El Salvador • --• linkedin.com/in/karinaorellana
Highly organized and results-driven Marketing Project Manager with a track record of successfully delivering
complex projects in diverse industries including luxury hospitality, real estate, construction, events, and design.
Seeking a challenging marketing project management position where I can utilize my expertise to drive success
and exceed client expectations. Fluent in English and Spanish.
Top Skills
● Project tools–Leveraging Monday, Slack, Canva, Figma, Basic Video Editing skills.
● Data Analytics - Google Analytics, YouTube, Instagram, Facebook, Statcounter, Looker Studio
● CMS – Follow Up Boss, WordPress & Shopify - basic SEO skills.
Work Experience
TREM GROUP, Miami, Florida, USA (Remote)
Marketing Operations (Growth) B2B Role
04/2024-Present
• Marketing Strategy: Execute internal marketing strategies aimed at driving company growth including social
media strategy and management, Google and Meta ads, Newsletters and Events.
• Cross-Functional Collaboration: Work closely with teams across departments to ensure alignment with
growth objectives. Coordinate initiatives that supported business development and market expansion such
as social media management, video creation, email distribution and blogs.
Account Project Manager (Website & Marketing) B2C Role
07/2023-Present
• Lead website development: Manage end-to-end processes, coordinating cross-functional teams to deliver
high-quality, optimized websites on time and within budget for Real Estate businesses in U.S.A.
• Strategic planning and execution: Oversee digital marketing campaigns and website performance, utilizing
data-driven insights to enhance brand visibility and engagement.
• Performance monitoring: Design and implement dashboards to track key metrics, regularly analyze data,
and optimize strategies based on CRM leads and Google Analytics.
RUTTLE LAW FIRM, P.C., California, USA (Freelance)
Marketing Manager (Email and Social) B2C Role
10/2020-Present
• Develop and maintain social media campaign projects, ensuring clear communication and coordination.
• Email Marketing: Over 5 years of B2C experience using Mailerlite and Mailchimp, specializing in
segmentation, A/B testing, and campaign optimization. Proven track record in boosting engagement, and
customer acquisition. Revamped newsletters, created landing pages and PDF flyers to attract subscribers.
• Marketing Strategy: Design and implement marketing campaigns that amplify brand presence, engage
target audiences, and deliver measurable growth across digital platforms.
MOONEYE DESIGN, New York City, USA (Remote)
Account Project Manager (Design & Website) B2B Role
05/2021-07/2023
• Project Management: Managed multiple projects, including web development, short documentaries, and
rebrands; ensuring on-time delivery, quality output, and adherence to scope and timelines. Led crossfunctional teams, including designers, copywriters, and web developers, to ensure seamless execution.
• Client Relations: Primary contact for clients, conducting regular status meetings, managing expectations,
and building strong relationships. Provided consistent project updates and addressed any concerns.
• Quality Management: Implemented Monday Project Management tool, optimizing workflow and coordination
with an international team. Applied design sprints and peer reviews reducing post-production revisions by
90%, cutting project timelines by 25%, and boosting client satisfaction.
Education
1st Class in BA in Hospitality Management with Entrepreneurship. Edinburgh Napier University, UK
Project Management Course. Udemy, US
Google Analytics for Beginners. Google.
Business Analysis for Project Managers, LinkedIn Learning
Key Account Management, LinkedIn Learning
