Karim Mostafa

New marketing ideas for Sehha Pharmacies Summary It's been quite noticeable throughout the past few years the constant expansion in the number of pharmacies in the Egyptian market (around 7 pharmacies for each 10,000 of population). In order to maintain leverage in such a competitive market, we should consider some of the innovative marketing techniques that will distinguish Sehha brand from the rest of the competitors to be able to penetrate a wider market segment and consequently a bigger market share ,and achieving higher ROI.