KAGARI NISHIO WEINBERGER
SENIOR MARKETING COMMUNICATIONS LEADER
Los Angeles, CA ·--· linkedin.com/in/kariweinberger/
Senior Marketing Communications professional with progressive leadership in results oriented
B2B SaaS marketing strategy development and execution across multiple platforms. Strong
emphasis on Demand Generation, Event Management, Marketing Operations and Partner CoMarketing. Adept at leading cross-functional teams.
KNOWLEDGE AND SKILLS:
● Demand Generation
● Event Management
● Partner Marketing
● Email Marketing
● Marketing Automation
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SEO Content Creation
Budget Management
A/B Testing
Social Media
Graphic Design
EXPERIENCE:
Senior Marketing Manager, BQE Software, Inc.
May 2012 -- Present
● Demand generation strategy and campaign management
● Event management
● Marketing budget management
● Email marketing
● CRM list segmentation
● Partner marketing
● Influencer Program Management
● Team supervision and mentorship
Integrated Marketing Manager
Jan 2020 -- Dec 2020
● Demand generation strategy and campaign management
● Event management
● Marketing budget management
● Email marketing
● CRM list segmentation
● Partner marketing
● Influencer Program Management
Marketing Operations Specialist
Aug 2018 -- Jan 2020
● Demand generation
● Event management
● Email marketing
● CRM list segmentation
Demand Generation Specialist
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May 2018 -- Aug 2018
● Demand generation
● Event management
● Email marketing
● CRM list segmentation
Marketing Project Coordinator
May 2017 -- May 2018
● Coordinate and manage the media calendar
● Manage marketing projects
● Event management
RELEVANT HISTORY:
Marketing Communication Specialist, Trojan Battery company
Feb 2007 -- Jul 2010
● Coordinate and manage the media calendar
● Manage marketing projects
● Event management
● Public relations
● Copywriting for digital and print ads, create editorials, sales collateral, spec sheets
● Manage the creative team (graphic designer and multimedia producer)
● Manage external agencies
Marketing Copywriter, Sun Chlorella USA Corp.
Jul 2005 -- Jan 2007
● Manage external content experts and copy
● Edit and proof content, manage trademark
● Manage internal employee website content and newsletters
Marketing Coordinator, Mattel Inc.
Jan 2001 -- Nov 2003
● Key point-of-contact for Japanese partner firms
● Manage global campaigns with focus on the Japanese market
● Coordinate online and offline content for use in sales enablement materials, and source samples
for the Japanese partners
BONUS SKILLS:
● Marketing Automation & CRM: HubSpot, Pardot, Campaign Monitor
● Project Management: Asana, Monday.com, SmartSheets
● Video Content Management: Wistia, Vimeo
● Firm Management: BQE Core
● Graphic Design: Adobe Cloud, Canva
● English (fully native and business level, speaking and writing)
● Japanese (fully native and business level, speaking and writing)
● Google Analytics certified
● Hubspot Content Marketing Certified
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