Karen Wong

KAREN HOBI WONG Address: Don Erquiaga St. Purok 8, San Roque, Legazpi City 4500 Albay, Philippines Mobile/ Whatsapp/Viber: - Email address:-Work Website: www.karenhobiwong.wixsite.com/karenwongph Skype ID: karen.hobi SUMMARY OF SKILLS AND CAREER HIGHLIGHTS: General Virtual Assistant — For over 9 years, I have been a General Virtual Assistant helping online and offline based entrepreneurs with their business. From small start up businesses to big e-commerce website businesses and online 1:1 to big membership/group coaching businesses, I have been helping in small tasks to big project roles from basic admin assistance such as research, data entry, to recruitment, hiring process, to creating process documentation, to social media, email marketing, to website maintenance and being an executive assistant for bookkeepers mainly using Xero as a tool. Being a Gen VA can be challenging at times due to new systems to be learned, ever changing user interface of existing software use and tech challenges however, it’s very fulfilling to work as a Gen VA due to it’s ever learning nature and knowing that helping out clients and making their lives and business easier can definitely be a work achievement. Everything is do-able online, it’s just about getting the right resources and information. Digital Media Marketing — For over 6 years, digital marketing has become my passion. Learning social media on the ropes in 2011 that eventually turned into doing more than just social media marketing, but social media content strategy, social media graphics and packages. I was able to develop and venture out into doing social media + email marketing working with various businesses based in the UK, US and AU. Social media content strategy + application, email marketing - creating opt-ins, and automation, email sequences, understanding email users and their behaviors towards different markets. Digital marketing also entails building websites (not from coding) but with the use of simple tools that integrates into social and email marketing. ONLINE BUSINESS MANAGER// General Virtual Assistance Online Business Manager / OBM – GVA ● Systems and Processes: I make sure to create easy, smooth flowing Systems and Processes for the client’s business/ back end systems. ● Documentation: I make and document all systems and procedures or tasks to do. I help organize in the team to show the little To Do lists and how these tools and softwares are being used. ● High Level organization: Documentation and systems and tools organization and it’s best uses (maximising use) in the business. Example: Asana, Trello, Dubsado, TeamWork, Basecamp and more. ● ● Executive Assistance focus in Bookkeeping: Disclaimer: I am not an accountant nor an accounting graduate): I have helped busy entrepreneurs in their bookkeeping tasks, record keeping and reconciling. I have a background in business organization and accepted bookkeeping/record keeping tasks as part of being a General Virtual Assistant. I recently finished a Xero Adviser Certification from Xero U Course trainings focusing altogether Xero, Xero Practice Manager and integrating Xero functionalities to Trello (Currently taking the Trello x Xero Advisor training). I am also scheduled to start local bookkeeping national certificate II via TESDA Training here in the Philippines. Hiring and Recruitment: Giving assistance to the recruitment process for business owners/ building teams and working around teams. SOCIAL MEDIA FOCUS: Facebook/ Facebook groups/Pinterest/ Google+/ Instagram/ Pinterest/Twitter ● Social Media Content Creation ○ Researching trending topics and curating content appropriate to the client’s business niche and creating captions for the niche/business focus, creating graphics that come along the content using canva or photoshop. ● Social Media Content Strategy ○ Creating social media content strategy based off previous content used and published- if content are getting good engagement, reach and more, we continue to create. Strategy comes in to which platforms to combine, use and boost. ● Social Media Management ○ Managing and tracking social media content, engagement and more. ● Social Media Marketing ○ Marketing the client’s business social media pages and market it into different platforms. Marketing includes client’s offerings, services, packages and more ● Social Media Community Management ○ Facebook Groups and Instagram Pods: Helping out the Group Admin’s in Approving members into the group, moderating posts and more. This also includes adding and collecting information based from the Group’s Questions prior accepting or declining group members. Ensuring prompts are up to date and worked on properly. EMAIL MARKETING ● Software and Tools Used: Mailerlite/ Mailchimp/ Active Campaign/ Ontraport/ ConvertKit ● Working on Opt Ins, Subscribers added to either a list or a database. ● Creating Automation (welcome emails) and sequences and more ● Funnel content (but content mostly were provided by the clients) ADS/ PAID ADS ● FB ads/ IG ads/ Little Adwords (basics) PROJECT MANAGEMENT ● Project Management -- Scrum/Agile (Web Development approach) ● Project Management -- Launch Assistance (Launching Programs/Courses/Webinars) ● Tools used to keep track: Asana, Trello, Basecamp and teamwork. MY TOOLS: • My Tool box consist of: Google Apps-- Google sheets, google docs, dropbox, google drive, icloud. I am currently using a MacBook air but have a running office 365 on my current laptop functioning for Microsoft word, excel and more. I also have used Photoshop cc and CS6, Canva, adobe spark, I have used imovie for simple audio and video edits. WEB DEVELOPMENT ● Creating Simple Websites: Wordpress, Wix, Squarespace, Shopify and more. ● E-Commerce Sites: Shopify/ Woo Commerce and more. (No hard core coding involved) GENERAL VIRTUAL ASSISTANCE ● Gen VA Functions —I make sure to make myself helpful in the needs of the clients, esp if there are general va tasks at hand such as research, compiling of ta, setting up templates, updating documents and more. ● Website Content Update & Maintenance — Working with different creative bosses, I took part in making sure their websites are up to date with their blogs. I sometimes crafted blog posts, formatted these blogs and publishing it to their websites. Following the social media updating. I have worked with Wordpress (almost 9 years), SquareSpace and Wix. I have also used and updated plugins in these platforms. For Wordpress, I’ve also handled woo commerce, while I also built a Shopify website via drop shipping background. ● SEO — I recently learned formal SEO. I am not an expert — yet but 2019 is my goal to get myself into SEO expert level. I have created some SEO Writing, SEO tools used as Yoast SEO via wordpress and applied the same strategy to Squarespace users. ○ On Page Optimisation -- Blog post creations/ guest blogging/ submitting blogs to various publishers/ online platforms. ○ Off Page Optimization ■ ● ● ● Using social media to add links to link back to the website/ source. ■ Using email marketing and the likes. Graphics — I enjoy creating graphics and aesthetics for social media posting. I usually use Canva for simple graphics uses while I use Photoshop CS6/ photoshop cc for more complex graphics such as logos and branding/ image resizing/editing and more. Video Editing — I have been editing simple videos- patching videos and transitions. Nothing complex. Ad Hoc Tasks — I have more than 9 years of virtual assistance experience doing part time jobs as general VA admin tasks such as data entry, research, lead generation and the likes. I enjoy bookkeeping and other accounting/record keeping tasks as well. EMPLOYMENT HISTORY: Karen Wong PH — General Virtual Assistant / Online Business Manager General Virtual Manager/ GVA/ Online Business Manager (own branding) Online Virtual Assistant Business / Independent contractor ELF INTERACTIVE/ General Virtual Assistant Freelancer/ Australia ● Landing Page Creation ● Funnel Creation assistance ● Sales Page Creations ● Integration of Landing pages + email marketing lists ● FB Ads assistance SOUTH ASIAN BRIDE MAGAZINE/ General Virtual Assistant Freelancer/ US ● Wordpress blog maintenance ● Resizing pictures on photoshop ● Yoast SEO ● Research ● Ad Hoc Tasks ● Pinterest LIBBY WATKINS ART/ General Virtual Assistant Freelancer/ Australia ● Shopify blog maintenance (Uploading images and inventories) ● Resizing pictures on photoshop ● Admin Tasks ● Fulfilling orders and order shipments ● Ad hoc Tasks COLUMBUS IMPORTS/ General Virtual Assistant Freelancer/ Australia ● General VA- Order and Shipment Processing ● Documentation ● Ad Hoc Tasks HOME LOANS BROKER GROUP/ General Virtual Assistant Remote Role/ Australia ● Setting up social media campaigns ● Setting up email marketing campaigns ● General Virtual Assistant — Data entry, E-Book Creation, Design, Blog Writing. ● Updating Websites and creating SEO meta descriptions for the wordpress site. ● ● ● Helping the business owner in lead generation, email outreach, and social media graphics creation and scheduling. Email Lead magnet creation and set up. Data Entry using Sales Force and Podium MEDIA PEDIA CO/ General Virtual Assistant / Shopify VA Remote Role/ Australia ● General Assistance: Social Media Customer Service: Responding to comments and leading to various linked campaigns ● Shopify Updating: Update of Inventories, fulfilling orders and more. ● Social Media Content Creation and More. PENNY COMINS COACHING/ General Virtual Assistant/ Email Marketing VA/ Social Media Support Remote Role/ New Zealand ● Monitoring of social media (facebook group screening) of new members, social media posts. ● Ensuring email automation and sequences are being tested prior launched. ● Customer Service functions over social media ● Email management — responding to email inquiries ● Appointment Setting ● Client Liaison functions: gathering info/ booking/ data entry/ follow ups to coaching clients. ● Editing documentation and SOPs ● Creating Social Graphics and banners for group and page DRAGON FIRE YOGA/ Shopify Developer/ Product Listing Researcher/ Digital Marketer (all in 1 person) Project Based ● Formatting of entire shopify store based from the bought theme. All content created for all pages/ content. ● Sourcing of Products via Amazon Prime. ● Creating a database of all products sourced. ● Setting up of social media accounts and maintaining content. ● Creation of content calendar and strategy. ● Setting up of Email marketing campaigns ● Over all development of the entire website from scratch (no coding, just theme adjustments) ORANGE HUB / Virtual Assistant ● ● Setting up social media campaigns Setting up email marketing campaigns + creation of lead magnets ● ● General Virtual Assistant — Data entry, E-Book Creation, Design, Blog Writing and more. Updating Websites and creating SEO meta descriptions for the wordpress site. LET ME BE GREAT INC. / Social Media - Virtual Assistant ● ● ● Helping the business owner in lead generation, email outreach, and social media graphics creation and scheduling. Email Lead magnet creation and set up. Updating website content and content formatting via wordpress EDUCATIONAL ATTAINMENT: BOOKKEEPING National Certification III ALS Bagumbayan, Legazpi City December 2019 XERO ADVISOR CERTIFICATION Xero Online June 2019 MASTERS IN BUSINESS ADMINISTRATION Specialization in Enterprise Development and Management Divine Word College of Legazpi Old Albay, Legazpi City Albay June 2016 - 2017 DIPLOMA// BACHELOR OF SCIENCE IN ENTREPRENEURSHIP University of Sto. Tomas – Legazpi Formerly Aquinas University of Legazpi 2005 - 2010