Karen Nalbandian

KAREN NALBANDIAN PROFILE WORK EXPERIENCE Business acumen with successful track record and over 14 years’ experience in sales, business development, marketing and market analytics. Philip Morris International, Manager Commercial Activity Planning October 2018 – October 2020 • Reviewed and redesigned internal reporting; coached team to deliver valuable, insightful, analytical data • Effectively implemented over 50 market research projects and negotiated best cooperation terms with vendors • Successfully launched new KPIs, PBO, YAP deployments • Built from the scratch solid Business Intelligence platform with Power BI tool (over 150 reports) • Trade Merchandising and Digital Trade Engagement activities reached new business level, ensuring no delay in production and new RRP ecosystem for B2B clients Euromonitor International, Head of Business Development in CEE/CIS December 2012–October 2018 • Recruited and coached Business Developers and Account Managers to sales stars (75% of the team over target) • Ensured solid business growth by bringing on board leading market players and signing multi-year contracts with existing clients. New Business +50% Y-O-Y growth, 100% contracts renewal with remarkable upsell. • Ran sales training for the whole team Team oriented leader who creates value by motivating, supporting and helping staff obtain and develop required competences to achieve their targets and goals. Business Intelligence and Commercial Planning professional who supports business by analyzing consumer journey and providing valuable insights for successful company’s strategy development. EDUCATION Vilnius Gediminas Technical University Master, Business Administration and Management. Bachelor, Business Administration and Management. CONTACTS PHONE: - WEBSITE: LinkedIn EMAIL:- UAB Tercija, Sales and Marketing Director June 2005 – August 2012 • Developed business with leading KA (+60% business growth) • Refreshed and built new business partnerships with previously inactive clients (+40% to turnover). • Improved import/export logistics buy cutting 30% of costs and ensuring 2x faster products shipment UAB Maxima, Commercial Manager June 2004 – April 2005 • Managed and motivated shop sales team (generated 60% of shop turnover) • Ensured successful deployment of trade engagement programs: planograms, sell-outs, visibility • Coordinated the order and sales process, relationship with suppliers •