Karen E. Melara
-482 SE Cork Rd Port St Lucie, Fl 34984, USA
LinkedIn: karenmelara | Portfolio: karenemelara
Profile
Creative and dynamic digital designer with experience in the complete design process, from
conceptualization to implementation. Strong listener, adept in providing compelling content for
clients across sectors.
Experience
Graphic Designer/Email Marketing, TO THE MARKET; Remote -
• Designed numerous marketing assets, including brochures, newsletters, social media
banners, and event flyers.
• Produced 8+ email campaigns per month for sales, new product launches, and blog/
press releases.
Program Officer, American Red Cross; Washington, DC -
• Increased blog subscribers by 15% over six months after redesigning WordPress site then
curating and editing new content.
• Produced live-streams, crafted imagery for event flyers and programs
Freelance Digital Marketing & Design Consultant, Self-Employed; Remote -
• Drove client design and digital marketing projects with continued sales growth of an average
30%.
• Oversaw digital advertising budget of $2,000+, while implementing ad strategies and
producing graphics/copy for campaigns.
• Conceptualized and developed multi-channel creative assets (web, email, social media,
print).
• Filmed short video clips for Youtube, Instagram, Snapchat with overall positive engagement.
Online Marketing, Nikon Inc.; Melville, NY -
• Lead the redesign of e-commerce store landing pages, crafting wire-frames and design
assets for new homepage and checkout page.
E-commerce Operations Manager, E.S. Originals; New York, NY -
• Produced Spring ’13/Fall ’14 photo shoot for marketing purposes (lookbook, website, social
media, email, ads).
Online Operations Manager, ZIGI USA; New York, NY -
• Maintained Content Management System with regular updates to the e-commerce site,
including images and copy.
Education
University of South Florida, Tampa, FL – Bachelors of Science in Business Administration,
Concentration: Management/Marketing, Minor: International Business, 2011
Fashion Institute of Technology, New York, NY – Sustainable Design Entrepreneur, 2015
Skills
Adobe InDesign, Photoshop, Illustrator, DreamWeaver, Microsoft Word, Excel, PowerPoint,
Access, Publisher, Outlook, HTML & CSS, SEO & SEM, A/B Testing, MailChimp, Constant
Contact, Omniture, Google Analytics, WordPress, Squarespace, Shopify
