Karen Losch
94 Percheron Road, Beaulieu, Johannesburg, South Africa-§ -
https://www.linkedin.com/in/karen-losch-/
Sports Administration & Management
Success managing all aspects of national sports programmes with a particular focus on tennis
A passionate, results-driven, and self-motivated professional with 12 plus years’ experience in sports administration
and management, including staff recruitment and development as well as programme scheduling and planning.
Highly skilled in developing and coordinating sporting programmes designed to create memorable experiences for
athletes, stakeholders, and sports enthusiasts. Expert in assisting with player performance programmes and
funding, stakeholder engagement, and preparing funding and event proposals. Apply excellent communication and
interpersonal talents to cultivate close relationships with clients, key stakeholders, teams, and management to
implement best practices, share insight, and safeguard regulatory compliance.
Career Goal
I am looking for a challenging new opportunity where I can use my skills as a Sports Administrator, Co-ordinator and
Manager together with my interest in wellness to make a difference for athletes. In addition, I have a young family
and believe it is important to be involved in their lives and help shape them. Holding a part time job, with flexibility
is key to where I am in my life. Adding value at work and home is important.
Key Skills
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Workflow Planning & Prioritisation
Sports Programme Administration
Budget / Cost Control
Coaching Tennis & Teddy Tennis
Communications & Interpersonal Skills
Logical Reasoning & Crisis Management
Stakeholder / Sponsorship Management
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Team Leadership & Development
Training, Coaching & Mentorship
Documentation & Reporting
Information Technology
Organisational & Time Management
Process Improvement
Sports Funding and Proposals
Career Snapshot
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Technical Expert – Para Sport Against Stigma Project - International Paralympic Committee - current
Bokamoso Education Trust – Project to help raise funds via the London Marathon & virtual racescurrent
Core Team Member / Administrator – No Boundaries Events - Match in Africa 6, South Africa-
CEO- Wheelchair Tennis South Africa (WTSA), South Africa,-
Managing Director – Rudy Project (part of ASG Sport Solutions), South Africa,-
Meropenem Brand Manager/ Casodex/Zoladex (Prostate Cancer) Brand Manager, Medical
Information Officer, Primary Care Sales Representative – AstraZeneca Pharmaceuticals -)
Career Experience
CORE TEAM MEMBER / ADMINISTRATOR – No Boundaries Events Pty Ltd (Jul 2019 to current)
Contracted as a core team member responsible for the administration of various projects, social media and
promotional material, production and preparation of all documents, presentations, proposals and reports for
events, product distribution and sales.
Current projects include assisting to raise funds for Bokamoso Education Trust through vehicles such as the
London Marathon and moving your way over various distances.
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Karen Losch
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Contracted to the IPC (International Paralympic Committee) on a part time basis for the Para-Sport Against
Stigma Project to oversee, analyse and draw up plans to develop a programme, identify athletes and develop
them for the Paralympics in 2023 in Para--Athletics and Para-Powerlifting in Malawi, Ghana and Zambia while
drawing up plans to break stigma and improve the perception on people with a disability.
Match in Africa 6- South Africa
Contracted in as a Core Team Member to assist in drafting and submitting all required administrative
paperwork, plans, proposals, and reports for the Match in Africa 6 team, and managing key workstreams.
Key Responsibilities:
§ Supported the successful delivery of Match in Africa 6 between Roger Federer and Rafael Nadal in Cape
Town in Feb 2020, achieving a global historic record of 52 000+ spectators to watch a live tennis match
in a soccer stadium.
§ Managed and responsible for workstreams providing ticketing, staff appointments, merchandising, and
special needs portfolio for the event and was additionally the interface and primary point of contact for
Mrs. Federer.
§ Orchestrated the event’s “We Care” solution for the elderly and patrons requiring physical assistance in
and out of the stadium.
Wheelchair Tennis South Africa (WTSA) – South Africa
CHIEF EXECUTIVE OFFICER (Jan 2008 to April 2019)
Provided senior leadership to Wheelchair Tennis SA, a non-profit association established to develop and
support tennis for physically disabled persons, enhance the programme profitability, forge prominent sporting
icons, and expand wheelchair tennis into the communities.
Key Responsibilities:
§ Supported the player performance programme to create global icons - Lucas Sithole to attain the 2nd
ranking globally (Quads) and win the US Open Grand Slam Singles in 2013 and the Australian Open
Doubles Title in 2016, Kgothatso Montjane to achieve the 5th world ranking (women), and Evans Maripa
to reach 9th world ranking (men).
§ Managed and oversaw the Wheelchair Tennis Development programme to become one of ITF’s
(International Tennis Federation) leading and the most successful wheelchair tennis development
programmes globally. The programme had 55+ centres with some in the most remote areas in SA. Two
coaches within the scheme were nominated into the global coaching commission.
§ Liaised with relevant local and international personnel to successfully host four to six international events
and 40+ regional events annually.
§ Contributed to the winning of the “Best Wheelchair Tennis” tournament in the World in 2015/2016
against major sports contenders, including the British Open, Japan Open, and USTA US Open and also
the “Top Global Events” in associated categories for Soweto and Bloemfontein Opens in 2016.
§ Assisted in planning and coordination of the prestigious Wheelchair Tennis World Team Cup in 2011 (the
event is equivalent to the able-bodied Davis or Fed Cups).
§ Achieved the “G-Sports Award” as the Federation of the Year in 2016 and was selected as a finalist in
2017 and nominated six times at the SA Sports Awards in 2015.
§ Guided the federation, staff, and athletes to win multiple provincial and national nominations/awards
from 2010 to 2018 in categories of Sportsman / Woman of the Year with a Disability, Volunteer, Coach,
Federation, Administrator, and Up and Coming Athletes of the Year.
ASG Sports Solutions
MANAGING DIRECTOR - Rudy Project (Mar 2007 to Dec 2007)
Provided strategic advice and reported results and findings to the chairman and board members for Rudy
Project whose scope encompassed the production and selling of the custom-made eyewear.
Key Responsibilities:
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Formulated and implemented strategic plans and company policies, maintained active communication
with stakeholders to expedite resolution of project issues and challenges, and identified approaches that
optimised organisational success and profitability.
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Built and enhanced the company's public profile at events, delivered speeches and presentations when
needed, and ensure effective integration and alignment of community ethics with internal operations.
AstraZeneca / Zeneca Pharmaceuticals
MEROPENEM BRAND MANAGER (Sep 2005 to Mar 2007) / CASODEX & ZOLADEX (Prostate Cancer) BRAND
MANAGER (Jul 2000 to Aug 2005) / MEDICAL INFORMATION OFFICER (Jul 1997 to Jul 2000)/ PRIMARY CARE
SALES REPRESENTATIVE (July 1994-June 1997)
As a Brand Manager held accountability for budgets assigned for advertising and promotional programmes
while ensuring the creation of high-quality promotional collaterals to establish and maintain product branding.
Brand Management Key Responsibilities:
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Developed brand strategy which covered the setting of brand guidelines, brand vision, and value
proposition for short as well as long term and also planned and executed all communications and media
campaigns on all channels.
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Assisted in product development, pricing, and new product launches as well as in generating new
business opportunities.
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Conducted competitor and customer insights analysis, in addition to analysing sales forecasts and
relevant financials and reporting on product sales.
Education & Credentials
Shaw Academy, Apr 2018
DIGITAL MARKETING DIPLOMA (Distinction)
Shaw Academy, October 2020
SOCIAL MEDIA MARKETING DIPLOMA (Distinction)
PROJECT MANAGEMENT DIPLOMA (Distinction)
Manchester Business School, Manchester University, South Africa 2001 to 2002
MANAGEMENT DEVELOPMENT PROGRAMME (Finished Top of Class)
Wichita State University, Wichita, Kansas, USA
BACHELOR OF ART HONOURS IN PHYSICAL EDUCATION, MINOR IN BUSINESS ADMINISTRATION
Awards:
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Voted as SA Sports Administrator of the Year in 2016 and selected a Finalist in 2015.
Nominated the Gauteng Sports Administrator of the Year in 2016.
Awarded the “Women of the Year” for Kansas while in University for exemplary academic and sporting
achievements and contribution to the community.
Named on the Who’s Who list for students in American Universities and Colleges.
Won the “NCAA Woman Athlete of the Year” for WSU.
Received Gateway Collegiate Athletic Conference Commissioners All-Academic Award and Certificate for
outstanding athletic performance.
Professional Development:
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eCommerce – Starting an online business, Insaka eCommerce Academy, Jun 2020.
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Teddy Tennis Coach, 2018; Basic First Aid Course, May 2019.
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Marketing Excellence, Strategic Management, Emotional Intelligence, 2006.
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Pro-Active Sales Management - Essential Selling Skills.
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Medical Aid Legislation & Pharmaco-Economics, 2004.
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Communicate Effectively in Business Presentations, PMA Marketing Code, 2003.
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Conflict Resolution; Media Skills Training.
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Coaching Skills – Sales Training & Development, 2001/2002.
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Versatile Sales Person.
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Represented South Africa at the Veterans 35+ Tennis World Championships, 2007.
Karen Losch
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Core Competencies:
• Microsoft Word/Excel
Microsoft PowerPoint
• Worked on Canva, Hootsuite
Microsoft Outlook
Personal Competencies:
• Languages – Proficient English speaker
Further Achievements, Awards, and References upon Request
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