KAREN ALEXANDRA FARBER
Palm Desert, CA 92211
+33 7 67 05 83 24-Blog: www.littleblackshell.com
LinkedIn: https://www.linkedin.com/in/karen-farber
OBJECTIVE: Social Media Marketing Specialist, Graphic Designer, Content Creator, and Blogger looking to apply
her digital marketing skills with a remote position at a dynamic company.
EDUCATION
California Polytechnic State University, Pomona, CA
Bachelor of Science, Apparel Merchandising and Management
Orange Coast College, Costa Mesa, CA
Associates of Arts, Fashion Merchandising and Marketing
RELEVANT EXPERIENCE
Little Black Shell - Los Angeles, CA
Style & Travel Blogger/ Social Media Manager/ Copywriter/ Content Creator
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January 2016 - July 2016
June 2015 - January 2016
Executing the department's weekly and monthly excel reports
Attend vendor appointments with buyer and other department buyers to pick out merchandise to be sold in stores
Write purchase orders and send them to the appropriate vendor contacts
Ensure that all orders were routed on time for shipping by maintaining contact with vendors via phone or email
Analyse the selling of specific items for reorder
Create mood boards to maintain up-to-date knowledge of current trends and educate the department buyers.
Nordstrom - Newport Beach, CA
Commissioned Sales Associate/Management Trainee
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September 2014 - Current
Create brand promotional content to be shared via Instagram and the FemFete blog.
Blogger outreach and relationship building.
Grow brand’s presence in all social media platforms with emphasis on Instagram, Pinterest, and Snapchat.
Maintain an active and well branded Pinterest account by pinning inspiring content and optimizing our own for leads.
Re-brand the blog and SEO optimize old articles for better lead generation.
Put together newsletter and email marketing blasts to be sent weekly to our subscribers.
Use of WordPress, Photoshop, Microsoft Word, Excel, Instagram, Facebook, Twitter, Pinterest, Snapchat, mobile scheduling and
photo-editing apps.
Ross Inc. - Los Angeles, CA
Buying and Administrative Assistant
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2014
Create inspiring and engaging content for both the blog and social media channels
Plan, Manage, and execute new and recurring social media campaigns.
Write SEO optimized blog posts and promote them via Instagram, Facebook, Twitter, and Pinterest.
Constantly connect with other influencers and audience to grow the business’ presence and create new sponsorship opportunities.
Maintain open communication with 31k+ audience to develop and grow a loyal following
Partner with brands, public relations contacts, and other influencers to grow the business
Partnered with tourism boards around Europe, independent 5* and luxury boutique hotels from around the world, major hotel chains such
as IHG, Four Seasons, Hyatt, etc., transportation brands (Eurail/Interrail).
Use of WordPress, Photoshop, Lightroom, Illustrator, Premiere, Google Analytics, Microsoft Word, Excel, Instagram, Facebook,
Twitter, Pinterest.
Lily & Jasper - Venice Beach, CA
Social Media Manager/ Content Creator / Blog Editor
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2016
March 2012 - August 2014
Number 1 salesperson in TBD department (luxury clothing) and top 10 in entire store
Number 1 account opener in department (Nordstrom credit and debit card)
Consistently surpassed personal sales goals set by management while multitasking and serving as a team leader
Served as a department leader working directly with the manager to implement business strategies
Focused on providing the best all-around customer service experience for every client
Merchandised new shipments and maintained the sales floor inviting to customers.
Helped train new employees in selling, store guidelines and expectations, and using the POS system
Educated customers and team on current trends and new products while serving as a stylist.
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Created/ implemented ideas for sales contests and floor changes, motivated staff to exceed their sales goals
Served as the TBD department’s denim specialist and kept close contact with upper management.
Premier Food Safety - Fullerton, CA
Customer Service Representative & Sales - Call Center
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June 2011 - March 2012
Provided customer service for an average of 100+ calls per day, answering customer inquiries, helping with IT related issues, problem
solving, and providing new product information
Maintained up-to-date knowledge on current sales and company policies to accurately sell our services
Developed strong relationships with important corporate contacts to have them as recurring clients
Helped with various administrative duties - developing Excel spreadsheets, organizing files, scanning and faxing documents
Provided daily support as one of the company’s only Bilingual English/Spanish customer service representative
SKILLS
NATIVE BILINGUAL English/Spanish.
Travel/Tourism Industry and Fashion Industry experience. Excellent verbal and written communication skills. Social Media
Marketing expert. Sales & customer service background. Proficient in Microsoft Word, Excel, PowerPoint, WordPress, Google
Analytics, Photoshop, Lightroom, Illustrator, Premiere, SEO, Instagram, Twitter, Facebook, Pinterest. Internet and computer
savvy. Quick learner, detail oriented, organized, professional, and a self-starter with good time management skills. Experience
with leadership, creative writing, social media management, retail and call-center environments. Flexible, works well with
others, reliable, determined, able to multi-task effectively, and self-motivated.