KAREN PRISCILA SOTO RAMOS
Strategic E-Commerce Specialist | Digital Marketing | Data-Driven Results | 12 Years in Industry
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SUMMARY
Santo Domingo, D.R. | ITIN ***-** 0299
KEY ACHIEVEMENTS
Enthusiastic and results-driven E Commerce Specialist with a passion for
leveraging digital marketing strategies to drive data-proven outcomes. With a track
record of innovative e-commerce ventures in strategic roles, including co-founding
a successful logistics web platform, I excel in designing client-centric approaches
for profitability and growth. Proficient in Shopify, KPI management, and project
leadership, I bring a proactive, analytical mindset to optimize e-commerce
marketing initiatives effectively. Excited to contribute my entrepreneurial spirit and
industry expertise to drive impactful results as an E-commerce Marketing Manager.
EXPERIENCE
Co-Founder and Operations Manager
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Owned the first e-commerce agency in the
Dominican Republic that led the firsts, and
successful, online store launches of the country.
k
2018
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Present
G
STRENGTHS
{
2016
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2022
Santo Domingo, D.R.
Directed the creation and execution of an innovative social media content
strategy that increased conversion rates by 20%.
Analysed market trends and consumer insights to adjust marketing strategies
promptly, keeping tour client's offerings competitive and top-of-mind amongst
consumers.
Orchestrated several online store migrations to Shopify, which led to up to 40%
increase in online sales conversions within two to four months.
Engineered several successful ad campaigns that led between 4 and 8 in ROAS
though testing and iteration.
Digital Marketing and Community Manager
Freelancer
2013
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2016
Santo Domingo, D.R.
Administered daily social media operations for multiple clients, overseeing
content schedules and audience engagement on multiple channels.
Delivered a series of successful documentary-style YouTube videos of a local
reality show, contributing to the highest audition rate up to that date.
Developed a content calendar to plan and execute posts across platforms for
multiple clients at once, resulting in a between 10 and 20% increase in
engagement and consistently meeting deadlines.
Oversaw reputation management on social channels, addressing customer
concerns within a two-hour response window and improving overall brand
sentiment.
Production Assistant
Good communicator
I’m often told I know how to explain and teach
complex subjects.
Founder and Operations Manager
DERE Media | e-commerce agency specialized in Shopify
2 Disruptive Businesses
DERE Media and Canguru were two companies
ahead of the local market when founded, being
part of the firsts business that boosted local ecommerce.
Santo Domingo, D.R.
Designed the client acquisition, retention, and pricing strategy that led to
profitability within a one-year period.
Implemented new route optimization strategy, resulting in a 15% cost reduction
while maintaining shipping SLA.
Collaborated on a cross-companies team to integrate supply chain
management systems, enhancing end-to-end visibility and control.
Up to 40% Increase in Online Sales
Conversions
By migrating and redesigning existing online
stores to Shopify.
Canguru | Web platform that makes e-commerce shipping easier
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100% E Commerce Innovation
Analytical and Results-Oriented
My former clients repeatedly thanked me for
pointing out opportunities they did not see.
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Entrepreneurial
Solution-driven, multi-tasker, independent,
innovator and great organizational skills and
team leadership.
SKILLS
ECommerce, Digital Marketing, KPI Management,
Critical Thinking, Marketing Strategies, Shopify,
Google Analytics, Content Marketing, Email
Marketing, SEO, SEM, CRM, Product
Management, Customer Segmentation, Interface
Design, Web Analytics, User Interface Design
INDUSTRY EXPERTISE
E-Commerce Marketing
Shopify
Creato | Culinary events and TV agency
02/2013
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•
11/2013
Santo Domingo, D.R.
Led a team of 4 to produce the first off-studio special of a popular local culinary
TV Show.
Developed comprehensive budgeting reports which allowed for a more
streamlined allocation of resources, effectively cutting unnecessary expenses
by 10%.
Reatail / CPG E-Commerce
LANGUAGES
English
Native
EDUCATION
Bachelor's Degree in Advertising Communication
Universidad Iberoamericana UNIBE
2010
•
2013
Santo Domingo, D.R.
Graduated Magna Cum Laude with a concentration in audiovisuals.
Spanish
Native
FORMER CLIENT'S RECOMMENDATIONS
COURSES
Lisbeth Borrelly
Community Management, Social Media, and
Digital Marketing Management
www.telaio.shop
“She helped us create our online store with Shopify. The entire process, tracking,
and delivery were excellent.”
Francis Redman L
www.zaaike.do
Everything related to the management of the project for the development of our
Online Store www.zaaike.do was very professional
Certified as social media and digital marketing
strategist and manager.
Certified Customer Value Optimization Specialist
Credential ID CREDLY-
Certified Email Marketing Specialist
Credential ID CREDLY-
The project was launched without unforeseen events, in the established time, and
with perfect execution without improvisations.
Certified E-commerce Marketing Specialist
It was a pleasure to work with Karen, as she is a qualified professional with
extensive knowledge of electronic commerce and best practices, having mastery
of all the different areas involved (technical configurations, operational processes,
digital marketing).
Certified Customer Acquisition Specialist
Alberto Alonso
Credential ID CREDLY-
www.puntointimo.com
University of life, courses, books, Google and
YouTube
“Karen delivered a very professional, organized, and of great value for our
operations. We had real visibility of various elements in a real manner and not
under assumptions. In short, we are confident of her great capacity, as we were
able to measure it with sales results.”
Credential ID CREDLY-
Credential ID CREDLY-
Certified Content Marketing Specialist
I love learning, and I’ve acquired a lot of knowledge
throughout the years out of curiosity and, more often
than not, out of need. This is how I gained all my ecommerce, Shopify, and digital marketing knowledge
and how I built 2 businesses as well.
KAREN PRISCILA SOTO RAMOS
Strategic E-Commerce Specialist | Digital Marketing | Data-Driven Results | 12 Years in Industry
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Santo Domingo, D.R. | ITIN ***-** 0299
COVER LETTER
Dear Hiring Manager,
I am impressed by your company's commitment to enhancing the online shopping experience through strategic e-commerce initiatives and datadriven decision-making. With over a decade of experience in the industry, I am excited about the opportunity to contribute to your team as the Ecommerce Director.
During my tenure as the Co-Founder and Operations Manager at Canguru, I designed and implemented client acquisition and pricing strategies
that led to profitability within a year. Collaborating on cross-functional teams, I integrated supply chain management systems, enhancing visibility
and control. These experiences honed my ability to drive e-commerce growth and optimize user experiences, skills vital for the E-commerce
Director role at your esteemed company.
I am particularly proud of migrating online stores to Shopify, resulting in up to a 40% increase in sales conversions. By implementing innovative
social media content strategies at DERE Media, I boosted conversion rates by 20%. My knack for analyzing market trends and promptly adjusting
marketing strategies demonstrates my commitment to achieving and surpassing revenue targets.
I am confident that my strong project management skills, data-driven decision-making approach, and proficiency in digital marketing tools align
well with the requirements of the E-commerce Director position at your company. I am eager to bring my vision and expertise to your team to
drive innovation and optimize the online shopping experience further.
I am enthusiastic about the opportunity to discuss how my background, skills, and achievements align with your company's goals. I am looking
forward to the possibility of contributing to and growing with your team.
Thank you for considering my application.
Warm regards,
Karen Priscila Soto Ramos Strategic E Commerce Specialist | Digital Marketing
