Karen Argamosa

Operations

• Marketplace, strategy, management, forecasts, and results. These include short and long-term objectives, customer metrics, and overall performance. Develop reports and reporting formats.
• Oversee the day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance.
• Ensure that daily site maintenance is conducted; correcting product descriptions, product placement, new item posting, out-of-stock item removal, and functionality that meets and exceeds company expectations. This is a tactical job of maintenance of the site through Amazon and Channel Advisor  
• Reconciliation of Marketplace listings
• Develop time and action calendars with processes and procedures to ensure actions are successfully completed.
• Develop cost center budgets for all phrases of marketplace E-commerce
• Manage relationships with digital agencies and external third parties in the marketplace world

Merchandising

• Develop the merchandising strategy and deck to ensure the site is well merchandised according to company directives and standards and merchandising is updated based upon the needs of the business for product to look fresh, new and push quarterly agenda’s.
• Plan out and execute marketplace promotions to maximize growth 
• In conjunction with internal partners and outside agencies, the overarching digital merchandising, design, and marketing strategies and managing the execution and analysis of email marketing, affiliate programs, paid search, SEO, and other web-based marketing programs.
• Managing weekly inventory reports for marketplaces
• Drill down into marketing channels and site performance metrics to explain variances to business
• Assist in SEO efforts including keyword research, site audits, page and site level optimization, link building, and competitive assessment

Buying

• Develop and implement the assortment and inventory plan to match the sales plan. Work with other divisions to maximize inventory.
• Provide ongoing strategic insights and recommendations of new marketplaces channels with growth plans.
• Replenishment and reorders
• Reporting daily sales
• Reporting weekly sales report to management

Customer Service

• Overseeing the development of customer relationships through the marketplace
• Review monthly customer service reports and putting into place action items to ensure the efficiency of the process