Karamjeet Kaur

KARAMJEET KAUR Email:-| Mobile: - OBJECTIVE Performance-driven Digital Marketing Manager with 8 years of experience across SEO, PPC, social media, and content strategy. Proven ability to build and execute full-funnel digital campaigns focused on lead generation, traffic growth, and ROI. Skilled in cross-functional team leadership, analytics, and aligning digital strategy with business goals. PROFESSIONAL SUMMARY - 8 years of hands-on experience in Digital Marketing, including SEO, Google Ads, Facebook Ads, Email Marketing, and Web Analytics. - Strong track record of managing multi-channel marketing campaigns for B2B and B2C brands. - Experience in US, AU, and global markets, tailoring campaigns to regional search behavior and trends. - Expertise in tools like Google Analytics 4, SEMRush, Meta Ads Manager, Ahrefs, Google Tag Manager, and Looker Studio. - Comfortable leading teams, managing clients, coordinating with design/development, and reporting directly to stakeholders. WORK EXPERIENCE Alkye Services — Digital Marketing Manager 2024 – Present - Developed and executed integrated digital marketing strategies focused on lead generation and brand visibility. - Oversaw SEO, Google Ads, and Facebook Ad campaigns to drive traffic and conversions. - Collaborated with content writers and designers to build performance-driven landing pages, blog content, and ad creatives. - Led a team of SEO and PPC specialists; managed tasks, reviewed work, and ensured timely execution. - Implemented GA4 tracking, monitored KPIs, and created detailed monthly performance reports. - Adjusted strategies based on performance metrics, algorithm changes, and market shifts in the US market. SoftRadix Technologies — Senior SEO Analyst & Digital Marketer 2022 – 2024 - Ran combined SEO and paid ad campaigns, focusing on CPL and conversion optimization. - Conducted keyword & competitor research, landing page audits, and campaign testing. - Set up and managed Google Search & Display Ads, improving CTR and lead quality. - Monitored website and ad campaign performance through GA4 and Looker Studio dashboards. iMark Infotech — SEO Team Lead (with cross-channel exposure) 2021 – 2022 - Led SEO team while contributing to email campaigns, lead nurturing flows, and basic PPC optimization. - Worked with clients in healthcare, legal, and e-commerce sectors for 360-degree digital strategy execution. Concevior Web Services — SEO Executive & Junior Digital Marketer 2019 – 2021 - Assisted in social media campaigns, basic ad setup, and organic growth planning. - Wrote briefs for blog content and coordinated with design for ad creatives. SEO Discovery — SEO Executive 2018 – 2019 - Focused on link-building and content optimization while gradually learning paid marketing and analytics basics. TECHNICAL SKILLS Digital Strategy & Platforms: SEO (On-page, Off-page, Technical), Google Ads, Meta Ads, Content Strategy, A/B Testing, Lead Funnels Tools: GA4, Looker Studio, Google Search Console, Tag Manager, Ahrefs, SEMrush, Screaming Frog, Ubersuggest, Mailchimp Analytics & Reporting: Campaign Tracking, ROI & CPL Analysis, Dashboard Creation, Heatmaps, User Behavior Analysis CMS & Tech: WordPress, Shopify, Webflow, Basic HTML/CSS, Schema Markup, Page Speed Optimization PROJECT HIGHLIGHTS Online Macha – Boosted global traffic through organic and paid channels. Hard to Find (AU) – Drove lead generation via combined SEO + Facebook Ads. Hearing AI Academy (US) – Promoted seminars with a strong lead funnel strategy. Sonic Healthcare – Improved search rankings with technical SEO and Google Ads. Zdhinjury (US) – Ranked top for high-competition legal keywords with on-site and off-site strategy. Plenti (AU) – Executed finance-driven marketing campaigns with performance tracking. Nomisake (Ecom) – Increased conversions using SEO + Meta ads retargeting strategy. PERSONAL DETAILS Name: Karamjeet Kaur Date of Birth: 13 Nov 1994 Marital Status: Unmarried Languages: English, Hindi Nationality: Indian