KARA ADAMS
3268 Renaissance Park Place Cary, NC 27513
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Communication driven, MBA professional with over eleven years of experience in people
management, training and development, recruiting activities and marketing projects. Expert in
organizing, planning and executing corporate events on various platforms. Talented in content and
brand management and establishing and maintaining relationships with both internal and external
customers. Proven ability to balance priorities, adhere to strict deadlines, communicate effectively
and thrive in a dynamic, high-pressured environment.
WORK EXPERIENCE
Assistant Director of Admissions and Recruitment, MBA@UNC
January 2018 – Present
University of Chapel Hill – Chapel Hill, NC
Recruit talent from all over the world to attend our #1 Online MBA Program
Deliver weekly metrics and KPIs to both internal and external partners
Review approximately 1000 applications per year and enter final admissions decisions
Manage our vendor relationship with 2U, the owner of our Learning Management System for
faculty and students
Manage 20 interviewers and readers who help daily with our admissions process
Sales and Marketing Effectiveness Specialist
May 2013-January 2018
BASF – Research Triangle Park, NC
Recruited and managed talent for our Professional Development and Internship Program. This
included approximately 52 PDPs and Interns over a four-year period throughout their
marketing and sales rotations
Onboarded and trained all US Crop PDPs and Interns
Created training and development collateral for our nationwide sales team of 400+ individuals
Organized, planned and executed the business strategy for US Crop meetings including the
Talent Summit, National Business Conference, and Top Gun
Communications Coordinator (Contract Position)
March 2013-May 2013
BASF – Research Triangle Park, NC
Provided overall project support to marketing communications, public relations and digital and
traditional media relations
Executed a variety of communications tactics that included news releases, presentations, trade
media conferences, digital communications and speaker engagements
Managed collateral fulfillment center in accordance with corporate brand standards and budget
requirements
Marketing Coordinator
August 2007-August 2012
Glen Raven, Inc. – Glen Raven, NC
Recruited talent for the corporation by attending job fairs and seminars throughout the state
Succeeded in the onboarding of all new employees with customized training and development
programs
Managed annual marketing and advertising calendar including new online and print
opportunities for each market. Organized and edited editorial content on a monthly basis for
various media outlets. Responsible for maintaining website updates, creating and editing videos
for online mediums, and providing direction on social media opportunities
Responsible for all tradeshows and corporate events that took place within our division.
Coordinated venues, exhibit designs, presentations, and travel and accommodations. Such
events included nationwide tradeshows, business planning sessions and PGA golf tournament
sponsorship and participation
EDUCATION AND CERTIFICATIONS
Elon University
August 2011-May 2015
Master of Business Administration
Elon University
August 2003-May 2007
B.A. in Broadcast Communications, Minor in Business Administration
Leadership Alamance Alumni 2010
Nine-month leadership program in Alamance County
COMPUTER APPLICATIONS
Microsoft Office, Adobe Suite (Photoshop, InDesign, Illustrator, Captivate), Final Cut Pro, Avid
Studio, Salesforce, Slate