Kanwal Hafeez

TECHNICAL SEO & CONTENT MARKETING SPECIALIST KANWAL HAFEEZ GET IN CONTACT Mobile:- Email:-Address: Garden town, Near Barket Market Lahore PERSONAL PROFILE My goal is hike your business productivity through Search Engine Optimization and social media presence to generate inquires that converts into leads. EDUCATION Bachelor of Science in Computer Science University of South Asia -) Major: Computer Science Intermediate (F.Sc Pre-Engineering) BISE Sargodha -) Matriculation (Science Group) BISE Sargodha -) AREAS OF EXPERTISE 4+years of experience in Digital marketing and SEO, in different categories like SaaS, Real estate, Health, including experience managing organic search for high-traffic and highdomain authority sites. On-Page & Off-Page Keyword Research (SEMRush, Ahrefs, Keyword Planner) Experience with Google Analytics & Google Search Console Google Docs skills (Google Sheets, Excel) Technical SEO factors (CSS, HTML, XML sitemaps, etc.) Yoast SEO Facebook ad Manager Google Studio Link building PPC strategies Content Marketing PROFESSIONAL EXPERIENCE TECHNICAL SEO SPECIALIST Graana.com | 15-Nov-2021 - Present Category: Real Estate Responsibilities: 5 years of experience in managing SEO campaigns in performanceorientated companies. A deep understanding and working on technical SEO factors for large sites, architecture, canonicalization and redirects, internal linking, markup and schema, dynamic/asynchronous content, UI/UX, and performance. Working with back-end SEO elements such as robots.txt, metadata,and site speed optimization to optimize website performance. Monitor, troubleshoot, and report on-site health and performance against technical SEO KPIs (Schema markup, redirects, broken links, log file analysis, GSC audits, site crawl data, content monitoring etc.) Continually identify problems, deficiencies, and areas of improvement in the technical SEO performance of the Company’s website and implement efficient, timely, and effective solutions Perform technical audits/analysis and make recommendations to improve site health, including page load performance and backend/front-end opportunities. Optimize pages for desktop, mobile, and tablet devices Constantly develop new methods for organic search optimization and ROI optimization Identify and acquire Backlink opportunities to increase website traffic Finding new Backlinklink opportunities by using the latest tools and conducting a competitor backlink analysis. Contact bloggers to interest them in our brand and provide reliable backlinks LANGUAGE English TOOLS Google Analytics Google Search Console Google Keyword Planner Google Adwords Tag Manager SEMRush Ahrefs Screaming Frog Trello Asana Spyfu DeepCrawl Advanced Web Ranking Google sheets Canva WordPress Microsoft Office Copyscape Majestic SEO Moz MS Office(Word, Excel,PowerPoint) Set up, track, and achieve clear targets and KPIs for the performance of the Technical SEO team in line with the Company’s targets Manage the Technical SEO team and optimize its structure and performance Always stay up to date with the latest SEO trends and best practices Collaborate with our SEO Team, Marketing Team, and other teams Consult with product, front-end and back-end developers, design and UX team members on technical SEO opportunities Maximize organic traffic growth for clients, ensuring that modern SEO techniques are properly and consistently implemented. Track and analyze technical factors affecting search visibility and index coverage, providing insight and recommendations for improvement. Perform keyword, industry, and competitor research using Google Analytics, SEMRush, SpyFu, Ahrefs, Screamingfrog, and other popular online marketing tools SEO & CONTENT MARKETING SPECIALIST Zoom Digital | 22-Jun-2020 - 15-Nov-2021 Category: Real Estate, Automobile & Ecommerce Responsibilities: Analyze the Technical performance including Content audits & Technical SEO audits of the websites against their key competitors to identify ON-PAGE and OFF-PAGE opportunities for performance improvement. Perform keyword research and provide recommendations to the content team, assign topics with Focus keywords to writers, review outlines, provide feedback, and perform copyediting on content with keywords. Assist with the day-to-day management of SEO activities across web LEARNING PHASE properties. Identify new Keywords & implement SEO best practices within new and Amazon Keyword Research Amazon Keyword Research Tools (Helium10, Viral Launch, Brand Analytics) Amazon Product Listing Optimization existing projects. Consult with developers to improve website architecture in most important search engine ranking factors (page load speed, broken links, 301 redirects) Analyze & Optimize on-site & off-site SEO for all SEO properties, internal URL structure, Title tags, Meta tags, Heading Tags & keyword density within the content. For Rankings, traffic & conversion increases, decreases & comprehensive audit I can use industry-standard analytical tools such as Google Analytics, Search Console, Google Keyword Planner, SEMRush, and Ahrefs, Screaming Frog, Trello, Slack, Jira, Asana, Spyfu, DeepCrawl, Advanced Web Ranking & Google sheets, MS office & others. Implement link-building strategies to improve SEO Organic traffic. Strong written and verbal communication skills. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Work with editorial and marketing teams to drive SEO in content creation and content programming Maintain daily, Weekly, & Monthly KPI reporting. GAMES Playing Badminton Playing Foosball WORK EXPERIENCE SEO EXPERT Programmers Force | 07/2019 - 06/2020 Category: SaaS Demonstrated knowledge of Technical SEO, including structured data(Schema Markup), and experience with global SEO highly desired. Creating and executing a digital strategy that is customer-focused and improves the company’s Social Media search results, audience engagement, and brand recognition Monitor Google Analytics & Google Search Console dashboards, competitive research, webpage optimization, Google My Business optimization, and other tools for key metrics to identify areas of importance. Knowledge of Guest Post Blogging and Outreach. Product listing on High authority platforms. Regularly analyze backlink profile identification of link SPAM issues and submit disavow reports via Google Webmaster tools to ensure healthy links and backlink profile. External link building with relevant high-quality third-party websites and directories. Report to client with include key performance metrics, impact of previous SEO strategies, site challenges and solutions, new keyword opportunities, content strategy on monthly basis. Social Media Responsibilities: Execute and optimize paid media campaigns across a variety of channels (like Facebook, Google, LinkedIn, Youtube and other ad networks) SEO EXPERT iLOGICS | 08/2017 – 06/2019 Off-page & On-Page optimization. Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices. Manage in all SEO areas including Keyword Research, Technical SEO (UX, site architecture, URL structure, canonical tags, etc.), Video SEO, OnPage Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.), Off page optimization etc. Deep knowledge of ON-PAGE & OFF-PAGE SEO, and sophisticated familiarity with HTML, WordPress and technical SEO. Perform competitor analysis, keyword, backlinks Analysis. REFERENCES References available upon demand