Kannan Gophal

Hi! I’m - - 43 2/2, Rudra Mawatha, Colombo 06, Sri Lanka KANNAN GOPHAL DIGITAL MARKETING SPECIALIST EXPERIENCE 2017 JUN-PRESENT. PEOPLESHR Senior Digital Marketing Specialist • Design and implement company digital strategies within budget requirements • Set specific digital objectives and monitor progress • Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media) • Oversee digital projects and analyze SEO and marketing metrics • Generate innovative ideas to increase web traffic • Train internal teams to use digital technologies • Collaborate with internal teams to ensure brand consistency • Suggest new optimization methods to improve customer experience • Address advertising needs and ensure web best practices are met • Apply growth hacking techniques to generate leads • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for our websites. • Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan. 2016 SEP-MAR 2017. DURDANS HOSPITAL Digital Marketing Executive ABOUT ME I am a very extrovert and ambitious person with excellent communication skills. I am a bilingual young adult with the ability to multitask. I also adapt to my surroundings very well and I am a hard working enthusiastic individual who enjoys learning new skills. One of my forte’s is being able to work in a team, as this is something I enjoy doing. Along with my willingness to achieve personal objective, I would like to improve and develop more Knowledge and Skills. SKILLS Social media strategy & planning. Digital marketing. Social advertising campaigns. Google Adwords & Google Analytics. Adobe Photoshop, in design and illustrator. SEO & SEM Digital marketing research & communication. Email marketing & Mobile marketing SOCIAL linkedin.com/kannangophal facebook.com/kannangophal • End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. • Execution of Search Engine Optimization on a continuous basis • Execution of Social Media Marketing efforts • Creation and execution of SMS and Email based marketing campaigns • Continuous review and active management of website and other online asset. -. INT. PLACEWELL CONSULTANTS (PVT) LTD. Digital Marketing Executive • Analyzing business performance with the help of digital tools and reports • Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics • Preparing interactive strategic digital marketing plan • Creating awareness about the company's brand • Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc. EDUCATION 2016-NOW. DIGITAL MARKETING INSTITUTE. Postgraduate Diploma in Digital Marketing. 2017- NOW. UNIVERSITY OF LONDON INTERNATIONAL PROGRAMMES BSc (Hons) Management and Digital Innovation-. IDM NATION CAMPUS. HND in Computing. PROFESSIONAL SKILLS COMMUNICATION BUILDING RELATIONSHIPS DECISION MAKING MULTITASKING twitter.com/kannangophal Kannan Gophal