Kanika Khurana

Kanika Khurana 12 Benjamin Street, Box Hill North 3129- M:- OBJECTIVE: To achieve a position in your organization with using my skills and knowledge gained in marketing and analytics. I would be contributing positively with my skills and experience I have till now to bloom in the challenging environment and to be affluent in my assigned duties. SKILLS AND ABILITIES: • Good user of Marketing tools, Microsoft Excel and word. • An effective communicator and team leader with good analytical, problem solving and organizational abilities. • Experience in charting out marketing strategies and contributing towards enhancing business volume and growth. • Friendly and helpful, in working with colleagues as a team. PROFESSIONAL EXPERIENCE: 1. SEO Specialist/Account Manager ADAPTIFY DIGITAL | OCT 2019 – Current • SEO Technical On-Page Audit • Managing accounts and direct dealing with clients • Competitive analysis, On-page and Off-page activities • Basic HTML, WORD PRESS • Working on Tools – SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Webmaster, Visual Composer, Elementor, Canva • Team Management • Built implemented and updated effective SEO strategies. • Wordpress Website development – Good hand on Elementor, DIVI, Bold Builder, WP-bakery and more. 2. Digital Marketing Executive PURPLESOFT TECHNOLOGY | MAR 2018 – OCT 2019 • Google AdWords • SEO, Social media marketing • Competitive analysis, On-page and Off-page activities • Basic HTML, WORD PRESS, Email Configuration & SERVERS • Working on Tools – SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Webmaster, Visual Composer, Elementor, Canva • Link Building - Blog Creation / Posting, Article and Content Publishing, Social Media Profile Creation, Business Listing, Yellow Page Listing, Classified ad Posting, Search Engine Submission. • Team Management • Built implemented and updated effective SEO strategies. • Monitored social media and online sources for industry trends. • Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages • Utilized best practices for SEO optimization to boost social media program’s visibility • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages • Wrote off-site SEO content such as guest blog posts and informational articles. 3. Digital Marketing Executive GRAYCELL TECHNOLOGIES | NOV 2016 – JAN 2018 • SEO strategies for ecommerce and local websites • Keyword and website audit. • Auditing title tags & meta tags on finalized project. • Uploading meta tags on website • Competitive analysis & Link Building • Researching, testing and proposing new approaches 4. Sr. DIGITAL MARKETING EXECUTIVE ARROW IT SOLUTIONS | AUG 2016 – NOV 2016 • Managing WordPress websites • Create and implement paid search, paid social and retargeting campaign • Keyword Analysis and monitoring campaign • On-page Optimization & Off page optimization • Monitored social media and online sources for industry trends. • Planning, documentation and presentation of strategies • Google Analytics, Google Search console, aHreafs, Semrush, Google Insights Analyse data to determine campaign efficiency 5. SEO EXECUTIVE & TEAM LEADER IMARK INFOTECH | NOV 2015 – JULY 2016 • Reputation Management • Managing WordPress blogs • Keyword Analysis • On-page Optimization & Off-page optimization • Social Media marketing • Web Analytics OTHER EXPERIENCE PRACTITIONER OPERATIONS IN IYOGI PROCESS IBM | SEP 2013 – JAN 2014 • Sales Executive • International Process • Technical Issues need to resolve EDUCATION BACKGROUND Deakin University MASTER OF MARKETING | MAR 2018 - JUNE 2020 MULLANA UNIVERSITY, INDIA B.TECH – ELECTRONICS & COMMUNICATION | JUNE 2010 – JULY - 2013 CONTACT ME HERE Mobile: (- Email:-LinkedIn: https://www.linkedin.com/in/kanika-khurana/