Kanika Khurana
12 Benjamin Street, Box Hill North 3129- M:-
OBJECTIVE:
To achieve a position in your organization with using my skills and knowledge gained in marketing and analytics. I would be
contributing positively with my skills and experience I have till now to bloom in the challenging environment and to be
affluent in my assigned duties.
SKILLS AND ABILITIES:
• Good user of Marketing tools, Microsoft Excel and word.
• An effective communicator and team leader with good analytical, problem solving and organizational abilities.
• Experience in charting out marketing strategies and contributing towards enhancing business volume
and growth.
• Friendly and helpful, in working with colleagues as a team.
PROFESSIONAL EXPERIENCE:
1. SEO Specialist/Account Manager
ADAPTIFY DIGITAL | OCT 2019 – Current
• SEO Technical On-Page Audit
• Managing accounts and direct dealing with clients
• Competitive analysis, On-page and Off-page activities
• Basic HTML, WORD PRESS
• Working on Tools – SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Webmaster, Visual Composer, Elementor, Canva
• Team Management
• Built implemented and updated effective SEO strategies.
• Wordpress Website development – Good hand on Elementor, DIVI, Bold Builder, WP-bakery and more.
2. Digital Marketing Executive
PURPLESOFT TECHNOLOGY | MAR 2018 – OCT 2019
• Google AdWords
• SEO, Social media marketing
• Competitive analysis, On-page and Off-page activities
• Basic HTML, WORD PRESS, Email Configuration & SERVERS
• Working on Tools – SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Webmaster, Visual Composer, Elementor, Canva
• Link Building - Blog Creation / Posting, Article and Content Publishing, Social Media Profile Creation, Business Listing, Yellow Page
Listing, Classified ad Posting, Search Engine Submission.
• Team Management
• Built implemented and updated effective SEO strategies.
• Monitored social media and online sources for industry trends.
• Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages
• Utilized best practices for SEO optimization to boost social media program’s visibility
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing
pages
• Wrote off-site SEO content such as guest blog posts and informational articles.
3. Digital Marketing Executive
GRAYCELL TECHNOLOGIES | NOV 2016 – JAN 2018
• SEO strategies for ecommerce and local websites
• Keyword and website audit.
• Auditing title tags & meta tags on finalized project.
• Uploading meta tags on website
• Competitive analysis & Link Building
• Researching, testing and proposing new approaches
4. Sr. DIGITAL MARKETING EXECUTIVE
ARROW IT SOLUTIONS | AUG 2016 – NOV 2016
• Managing WordPress websites
• Create and implement paid search, paid social and retargeting campaign
• Keyword Analysis and monitoring campaign
• On-page Optimization & Off page optimization
• Monitored social media and online sources for industry trends.
• Planning, documentation and presentation of strategies
• Google Analytics, Google Search console, aHreafs, Semrush, Google Insights
Analyse data to determine campaign efficiency
5. SEO EXECUTIVE & TEAM LEADER
IMARK INFOTECH | NOV 2015 – JULY 2016
• Reputation Management
• Managing WordPress blogs
• Keyword Analysis
• On-page Optimization & Off-page optimization
• Social Media marketing
• Web Analytics
OTHER EXPERIENCE
PRACTITIONER OPERATIONS IN IYOGI PROCESS
IBM | SEP 2013 – JAN 2014
• Sales Executive
• International Process
• Technical Issues need to resolve
EDUCATION BACKGROUND
Deakin University
MASTER OF MARKETING | MAR 2018 - JUNE 2020
MULLANA UNIVERSITY, INDIA
B.TECH – ELECTRONICS & COMMUNICATION | JUNE 2010 – JULY - 2013
CONTACT ME HERE
Mobile: (-
Email:-LinkedIn: https://www.linkedin.com/in/kanika-khurana/