Kanika .
Digital Marketing Manager
To work in an organization where I can share and enrich my ideas and skills, whereby work to the best of
my abilities, and where I can perform with extreme proficiency, thus looking forward to making a
challenging career to achieve my personal as well as organizational goals by synergizing efforts.
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WORK EXPERIENCE
Team Lead
Glocify Technologies Pvt. Ltd
09/2016 - 11/2023,
Work Experience
Worked with the SEO team on projects involving all the factors
mentioned below: · SEO ON Page / SEO OFF Page · Website
Optimization · Competitor Analysis (Ahrefs, SEMrush, SEO Surfer,
Ubersuggest) · Keyword Research · SEO Audit Reports · On Page Reports
· Link Building Outreach · Guest Post Outreach · Experience in creating
SMM Plans for clients on Upwork · Manage client call and chat process
for various clients Upwork
Responsibilities:
Led the completion of technical SEO recommendations for
many brands like Adoric, Videomaker, and Founderjar.com.
Led and managed a large outsourcing team including coders,
user interface designers, project managers, and writers.
Brampton, ON L6T 1R1, Canada
SKILLS
Keyword Research
On-Page Optimization
Off-Page Optimization
SEO Auditing
Technical SEO
Content Creation
Competitor Analysis
Google Analytics
Conversion Rate Optimization (CRO)
Social Media Integration
Content Marketing
Google Search Console
Link Building
Local SEO
Schema Markup
SEO
PPC
SMM
Marketing
Working Experience in Semrush, Ahref’s, Spyfu, KWFinder,
LongTailPro, BuzzStream, Buzzsumo.
Familiar with Google Analytics and Webmaster Tools.
Technical SEO Audits and Recommendations to Improve
Rankings.
Full Case study on your competitors.
PORTFOLIO AND CASE STUDIES
https://docs.google.com/document/d/1wxZj8zO_10Ka8
kFMQJUxauRbbXwQStqkwk5iDlL9Lwo/edit
Competitors' Keywords/Backlinks/On-Page SEO Analysis.
Google & Bing Webmasters Setup or Verification.
Experience in Upwork with Client Handling including calls
and lead generations.
EDUCATION
Broken link checking, XML Sitemap Creation & Update,
Increased organic traffic to the biggest client: CloupApp,
Videomaker.com, Achieved links from big websites like G2,
Movavi, and Finder through personal outreach and guest
posting.
• Bachelor of Technology (B.Tech)
H.P.U Shimla
Backend Operations (Executive
DED/DLD/DISPATCH)
Serendipity Info Labs Pvt. Ltd
03/2015 - 03/2016,
Responsibilities:
Handling Incoming calls of drivers and providing a complete
resolution which they are facing regarding device issues.
2010 - 2014,
Courses
Computer Science
Engineering (CSE)
• Senior Secondary (+2)
G.G.S.S.S. Mandi (H.P.)
2009 - 2010,
Courses
Non-Medical
Handling DISPATCH/VTS.
STRENGTHS
• Quick Learner & Innovative.
• Team Player and possesses good Leadership Qualities.
• Forward-looking a person with an attitude to grasp new
skills with dedication.
