Kane Forster

​KANE FORSTER​ ​Senior SEO Content Executive​- ​linkedin.com/in/kaneforster​ ​Portfolio​ ​SEO - CRM - Team Management - Strategy & Planning - Analytics​ ​Education & E-learning - Research - Content - Localisation​ ​PROFESSIONAL EXPERIENCE​ ​ eptember 2024 - Present | Senior SEO Content Executive at BVGroup​ S ​-​ ​Planning​​and​​delivery​​of​​all​​SEO​​content​​resulting​​in​​increased​​clicks​​by​​an​​average​​of​​515.7%​​year-on-year​​across​ ​8 brands/locales. Flagship brand has seen 84.5% YoY growth, 43% above target.​ ​-​ ​Crafted​​comprehensive​​content​​strategies​​supporting​​technical​​SEO,​​resulting​​in​​a​​23.2%​​increase​​in​​click-through​ ​rates and significantly boosting First Time Deposits across multiple brands.​ ​-​ ​Developed​​and​​optimised​​engaging​​content​​across​​various​​platforms,​​driving​​a​​31%​​increase​​in​​user​​engagement​ ​and improving overall search rankings through strategic uploads and management.​ ​-​ ​Managing​​five​​agencies​​and​​various​​freelance​​writers​​to​​produce​​on-site​​content,​​off-site​​content​​and​​PR​​releases​ ​in a timely and effective manner.​ ​ eptember 2023 - September 2024 | Website Manager at GRC Media​ S ​-​ ​Oversaw​ ​the​ ​successful​ ​white​ ​label​​integration​​of​​igaming​​content​​for​​high-profile​​clients​​like​​Daily​​Mail,​​Metro,​ ​and Winnipeg Free Press, boosting user engagement by 100% and enhancing brand visibility.​ ​-​ ​Developed​ ​and​ ​optimised​ ​engaging​ ​content​ ​across​ ​various​ ​platforms,​ ​driving​ ​an​ ​increase​ ​in​ ​engagement​ ​and​ ​improving overall search rankings through strategic uploads and management.​ ​-​ ​Specialised​ ​in​ ​driving​ ​content​ ​and​ ​compliance​ ​excellence​ ​for​ ​UK​ ​and​ ​Canadian​ ​markets,​ ​resulting​ ​in​ ​the​ ​successful navigation of regulatory challenges and enhanced project outcomes.​ ​-​ ​Cultivated​ ​and​ ​managed​ ​relationships​ ​with​ ​several​ ​affiliate​ ​partners,​ ​driving​ ​a​ ​37%​ ​increase​ ​in​​affiliate-driven​ ​sales through strategic collaboration and engagement.​ ​-​ ​Managed​​a​​team​​of​​10​​freelance​​blog​​writers,​​fostering​​their​​growth​​and​​coordinating​​efforts​​to​​enhance​​content​ ​quality and meet publishing deadlines.​ ​ une 2022 - August 2023 | Content Manager at NEO.bet​ J ​-​ ​Oversaw client growth of 200% in the Indian market and strong, continuous growth in the Canadian market.​ ​-​ ​Crafted​ ​and​ ​implemented​ ​comprehensive​ ​strategies​ ​for​ ​content,​ ​direct​ ​marketing,​ ​social​ ​media,​ ​and​ ​SEO,​ ​resulting in an increase in engagement and first time deposits.​ ​-​ ​Developed​​offers​​and​​promotions​​for​​new​​&​​existing​​customers​​in​​the​​Canadian​​market​​that​​increased​​FTDs​​and​ ​retention rates, specifically during the 2022 FIFA World Cup.​ ​-​ ​Led​​a​​team​​of​​blog​​and​​social​​media​​writers,​​effectively​​coordinating​​tasks​​and​​providing​​constructive​​feedback,​ ​resulting in an increase in audience engagement across platforms.​ ​-​ ​Monitored​​and​​ensured​​compliance​​of​​content​​across​​key​​markets​​(Canada,​​India,​​&​​ROW),​​leveraging​​regulatory​ ​frameworks to enhance market access and mitigate risk.​ ​ ugust 2021 - June 2022 | Content Editor (Sports/Casino) at Mansion​ A ​-​ ​Crafted​ ​compelling​ ​onsite​ ​and​ ​social​ ​media​ ​content​ ​for​ ​Mansion​ ​brands​ ​that​ ​boosted​ ​email,​ ​app,​ ​and​ ​social​ ​media engagement.​ ​-​ ​Cultivated​​strategic​​relationships​​with​​key​​third​​parties,​​including​​Bristol​​City​​FC,​​Millwall​​FC,​​and​​Aidan​​Coleman,​ ​driving partnership success and enhancing brand visibility.​ ​-​ ​Created​​optimised​​blog​​articles​​and​​provided​​insightful​​analyses​​of​​Premier​​League​​matches,​​driving​​a​​significant​ ​KANE FORSTER​ ​-​ i​ ncrease in blog traffic.​ ​Led​​a​​team​​of​​junior​​writers,​​delegating​​tasks​​and​​providing​​feedback​​to​​foster​​professional​​growth​​and​​enhance​ ​team productivity.​ ​ ugust 2020 - May 2021 | Marketing Content Manager FC Porto Dragon Force Valencia​ A ​-​ ​Enhanced​​the​​visibility​​and​​engagement​​of​​3​​club​​websites​​through​​strategic​​management​​and​​growth​​initiatives,​ ​while creating compelling web and social media content to boost follower engagement.​ ​-​ ​Maintained​ ​customer​ ​relations​ ​through​ ​regular​ ​email​ ​outreach​ ​and​ ​updates,​ ​leading​ ​to​ ​8%​ ​increase​ ​in​ ​conversions and higher customer interaction via web and social media.​ ​-​ ​Led diverse teams developing content and organising regular activation events, boosting audience engagement.​ ​ ay 2019 - August 2020 | Copywriter / Communications Specialist at Pavigym​ M ​-​ ​Implemented​ ​communication​ ​strategy​ ​across​ ​web,​ ​blog,​ ​and​ ​social​ ​media​ ​platforms,​ ​enhancing​ ​audience​ ​engagement in English, Spanish, French, German, and Italian by delivering tailored content for diverse markets.​ ​-​ ​Developed​​content​​aligned​​with​​commercial​​strategy,​​brand​​standards,​​and​​tone,​​leading​​to​​a​​noticeable​​increase​ ​in audience engagement.​ ​-​ ​Managed​ ​email​ ​campaign​ ​strategy​ ​from​ ​inception​ ​to​ ​execution​ ​to​ ​inform​ ​clients​ ​of​ ​new​ ​products​ ​and​ ​developments, resulting in increased click through rate and a 12% increase in sales enquiries.​ ​-​ ​Optimised​​online​​presence​​by​​applying​​best​​SEO​​practices,​​leading​​to​​improved​​search​​rankings​​and​​increase​​in​ ​organic traffic through thorough strategic analysis.​ ​ une 2015 - June 2018 | English Copywriter and Translator at Smartick​ J ​-​ ​Creation​ ​and​ ​maintenance​ ​of​ ​web,​ ​blog,​ ​social​ ​media​ ​and​ ​publicity​ ​content​ ​resulting​ ​in​ ​a​ ​Top​ ​20​ ​Elementary​ ​School​​Math​​Blogs​​by​​Feedspot​​award​​based​​on​​KPI’s​​including​​Google​​reputation,​​search​​ranking,​​social​​media​ ​performance, and quality.​ ​-​ ​Spearheaded​ ​innovative​ ​direct​ ​marketing​ ​content​ ​and​ ​strategy,​ ​driving​ ​an​ ​increase​ ​in​ ​product​ ​usage​ ​and​ ​boosting blog and social media engagement.​ ​-​ ​Managed​ ​a​ ​team​ ​of​ ​up​ ​to​ ​8​ ​writers/reviewers​ ​creating​ ​both​ ​marketing​ ​and​ ​educational​​content,​​leading​​to​​an​ ​increase of positive outcomes for users in exams.​ ​EDUCATION​ ​Wrexham Glyndwr University |​​MA Education with Leadership​ ​Keele University |​​UDHE English and Politics​ ​Semrush - Ahrefs - Accuranker - Google Analytics​ ​Jira - Trello - ClickUp - Google Suite - MS Suite​ ​ChatGPT - WordPress - Scrivito - Cornerstone​ ​ContentCal - Twitter/X - Facebook - Instagram​ ​MailChimp - DeepL​