KANCHAN MAM
NEW DELHI, INDIA | - |-| LinkedIn & Portfolio : https://bit.ly/m/Kanchanmam
ABOUT ME
WORK EXPERIENCE (MEDIA AUDITING)
With over seven years of dedicated
expertise in the field of advertising , I
bring a seasoned perspective to the field
of Social Media Marketing and Media
Auditing. My commitment to delivering
excellence, combined with a proactive
approach, enables me to drive impactful
results and foster collaborative success.
Media Analyst and Senior Analyst
EDUCATION
Ebiquity PLC | Jul’22 - Feb’24
Brand Worked on:
McDonalds, Sky Broadcasting, Mazda, Perfetti, Sainsbury, Asda, Bacardi,
Amgen, AstraZenca, Gulf State Toyota, Jet2, Jardiance, Online Lottery Gaming,
Orange, Three UK, Ooredoo, Tim Hortons, TJX.
Roles and Responsibilities:
PGD Advertising and PR - 60.2%
IIMC, New Delhi
Manage multiple accounts on a day-to-day basis, across the portfolio.
Use PowerBI dashboards to verify monthly cost and performance data vs the
raw platform reports and ensure data quality.
2015-16
Report data anomalies and help solve them while managing timelines and
B.A. (Hons.) Sociology - 61.2%
Jesus and Mary,DU
2012-15
expectations.
Coordinating with other team members, including Client Partners, Production
and other internal stakeholders.
HSC (80.3%) | SSC (7.6 CGPA)
DPS, Vasant Kunj
2012 | 2010
Gather knowledge of media campaign naming taxonomies and be able to
map brands using brand campaign identification codes.
Production of data reports and analysis tailored to clients' needs
CERTIFICATIONS
WORK EXPERIENCE (SOCIAL MEDIA)
Google Digital Garage Certification:
The Fundamentals of Digital Marketing
Google Ads AI-Powered Performance
Ads Certification
Google Ads - Measurement
Certification
The Trade Desk:
Marketing Foundations
Executive Programme
ARM Worldwide| Sept’21 - Jun’22
Brand Worked on:
TECNO Mobile India
Have been part of the team that launched 14 new smartphones for the
brand's Indian market
Young Urban Project:
Advanced Facebook and Instagram
Ads Course
Simplilearn:
Advanced Email Marketing
LinkedIn Certification:
Marketing on Instagram
LinkedIn Marketing Solutions
Fundamentals
LinkedIn Marketing Strategy
LinkedIn Content and Creative Design
Content Marketing for Social Media
Introduction to Content Marketing
Contests:
#CapturesOfHarvest, #IndiaOnPOVA, #AddSparkToYourFestivities,
#POVA5ARUnboxing, #ShadesOfRepublic
Assistant Manager - Social Media Marketing & Consultant
DigiOn | Jul’20-Aug’21
Brands Worked on:
Pet Natural Remedies, SreejayasSSCD, Miracle Drinks, Battery Boy
Hub and Influencer Campaigns:
Pet Natural Remedies - #Getelfing (Christmas Campagin),
#SpreadLoveSpreadHealth (Valentine's Campagin), #WomenOfKindness
(Women's Day Campagin)
SKILLS
Social Media Marketing
(Organic)
Attention to detail
Social Media Calendar
Team Work
Media Auditing
Microsoft Excel
Microsoft Word
Keen Observation
Assistant Manager and Sr. Social Media Executive
Battery Boy - #RoshanRaheHarPal (Launch Campaign)
Client Coordination
Problem Solving
Strategic Thinking
Presentation Skills
Communication Skills
Account
Management
Miracle Drinks - #DontPopIt
Supervised a team consisting of two executives.
Sr. Social Media Executive
Bang In The Middle | Jan-Jun’20
Brands Worked on:
Vivo India, iQOO India, Yashoda Hospitals, Go4Life
Was part of the team that launched iQOO in India
Hub Campaigns:
iQOO Virtual Hugs - During the pandemic in India, iQOO Virtual Hugs aimed to bridge distances between
loved ones by encouraging them to share virtual hugs. For Eid, we crafted virtual hugs GIFs and stickers for
heartfelt wishes garnering over 3M worth of Engagement and Reach.
You Decide - A communication series highlighting the key features and benefits of IQOO3, while also
comparing them with competitor brands.
Social Media Executive
Ultraviolet Digital (The Crayons Network) | Nov’18 – Jan’20
Brands Worked on:
Kajaria Ceramics and PLY, Department of Biotechnology, Husqvarna Constructions, Thai Airways, Pebble, Marble City,
Holy Trinity School, Kumbh Mela and Hero Homes.
Sr. Account Executive
Addictive Media | Aug’17– Nov’18
Brands Worked on:
PIR Brand, Spekh, MustaPure, Hygiene and You, Soch Green,Big Boy Toyz, MH Tax and Wings Biotech
Client Servicing Manager – Trainee and Senior Client Servicing Executive
Promethean Creatives, Delhi | Mar–Aug‘17
Brands Worked on:
Tulsya , Oddcroft, Dilee, Chocolate Hunger, Conact Pneumatics, CDB Café, Fitoor and Holiday Club Panchsheel
Roles and Responsibilities:
Manage multiple accounts on a day-to-day basis, across the portfolio.
Daily communication with clients to provide updates and collect feedback
Examine and decipher client briefs upon receipt, collaborating with team leads, executives, and other
Cross-functional departments to strategize and execute effectively.
Developing and executing social media campaigns, monthly calendars, topical strategies
Carrying out ideation for Social media handles such as Instagram, Facebook, Pinterest, LinkedIn, and
Twitter.
Pitching new concepts to existing clients, based on specifically identified needs of the client
Creating Strategies for offline and online for better brand presence.
Supporting in making pitch documents for prospective clients
Ensuring the creative team adheres to the project timelines as communicated by the client.
Guiding and supporting new hires.
Vendor management for outsourced work
Foundational understanding of meta-advertising
Generating monthly, quarterly, and annual reports to analyze the performance of all social media
activities.
Managing live events on social media.
Accountable for website content and wireframe design for clientele
