Kalu Arunsi
Kigali, Rwanda | Nairobi, Kenya | Manila, The Philippines |-| LinkedIn
Professional Summary
Strategic research and operations specialist with a background in content marketing, digital strategy, and product/community growth.
Experienced in conducting market research, analyzing industry trends, and developing strategic frameworks to enhance business
performance. Proven ability to optimize operational workflows, execute high-impact projects, and provide data-driven insights to inform
decision-making.
Proficient in Python, C# (.NET) and Excel.
Professional Experience
Cloudstaff
Research Analyst
• Market and product research for east and southern africa
Apr 2025 - Present
Kenya, The Philippines
Consulting
Mar 2022 - Mar 2025
Strategy Consultant
Remote, Global
• Conducted market research and strategic analysis for Meta, McKinsey & Company, Avalanche Blockchain, Binance, Delta Airlines,
Marriott Bonvoy, and Polkadot, supporting data-driven decision-making.
• Provided research insights on digital transformation and Web3 adoption strategies.
• Developed whitepapers, industry reports, and strategic recommendations for emerging technologies.
OpenBB Inc.
Dec 2023 - Jun 2024
Marketing Analyst & Specialist
New York, USA
• Conducted market research and competitor analysis to improve OpenBB's positioning in investment research.
• Developed content strategies and analytics reports to support data-driven decision-making.
• Managed OpenBB's social media and community engagement, driving significant traffic and engagement growth.
Check DC
Strategy Lead (Brand & Product)
• Led research and strategy initiatives for branding and marketing projects.
• Managed multi-channel digital campaigns, driving brand engagement and awareness.
• Provided insights for improving product positioning and market entry strategies.
Watr Foundation
Polkadot | Rebrand & UX Research
• Conducted UX research and competitive analysis to inform the rebranding of the Watr platform.
• Provided strategic recommendations to improve user experience and engagement.
BiggerMINDS
Avalanche | Growth & Strategy Lead
• Conducted research on growth strategies and Web3 community engagement.
• Developed strategic initiatives to increase token adoption and user engagement.
May 2022 - Nov 2023
Lagos / Los Angeles
2023 - 2023
May 2022 - 2023
DigiEngage
Strategy Lead (Product & Content Marketing)
• Conducted market research and provided strategic recommendations for brand growth.
• Developed data-driven content strategies to improve audience engagement.
• Led performance tracking and analytics for digital marketing campaigns.
Nov 2021 - May 2022
Lagos, Nigeria
Arden & Newton
Brand Communications & Product Marketing Manager
• Developed and executed marketing strategies for corporate branding projects.
• Provided content and research support for corporate communication campaigns.
May 2021 - Nov 2021
Lagos, Nigeria
Futuresoft (Future Software Resources Ltd.)
Digital Marketing Strategist
• Managed digital marketing campaigns and content development.
• Provided data-driven insights to improve social media engagement and brand positioning.
Nov 2020 - Apr 2021
Abuja, Nigeria
The Content Consultancy
Digital Communications Strategist
• Conducted digital communication research and developed content strategies.
• Provided brand positioning recommendations for various clients.
Oct 2019 - Oct 2020
Sydney, Australia
Education & Certifications
University of London
2025 - Present
Bachelor of Science, Computer Science
Tools & Technologies
• Google Analytics, HubSpot, Asana, Jira, Excel, Notion, Figma, G-suite, Market Research & Intelligence Tools, Web3 & Blockchain
Analysis Platforms, python, C#
Publications & Thought Leadership
Languages
• English (Fluent)
• Japanese (Very basic)
Certification
• University of London (2025 - Present) – Computer Science, (Bachelor of Science)
• Brand Management Academy (2023) – Strategic Brand Development
• IBM (2021) – Data Analytics & Research Methodologies
• McKinsey Forward (2022) - McKinsey Forward Program
