Kali Vouzounara

I am very passionate about UX Research and Design, driven by my inner need and curiosity to explore people and discover their stories, feelings, needs, and motives in order to deliver the best possible solution. I have been working as a designer for over 15 years. I started as a graphic and interior designer, but then realised that user experience and technology is the future. After completing a master’s course in Interaction design Research at Goldsmiths London University, I have started my path as Ux design and Researcher. In particular I have a strong experience in :

_ Wireframing and prototyping using Adobe creative suite, sketch and Invision

_ Creating design assets for websites, mobile apps and social media

• Creating personas 

• Setting up usability tests from creating user screeners, recruiting participants to analysing the results and reporting

• Conducting qualitative interviews and ethnography using a personal approach to help them tell stories and uncover insights.

• Designing workshops with DIY research tools and probes in order to gather inspirational data.

• Conducting quantitative research, with surveys and analytics in order to gather more extensive data

• Performing Competitive Analysis and heuristic evaluation on competitors

• Conducting research on new tech trends and how the can be applied on the product

• Employing UCD methodologies to understand not only user needs and motivations but also their emotions and desires 

• Performing UX expert reviews and heuristic evaluation to identify problematic areas that users are not able to articulate

• Working in an agile environment while being the advocate of the customer