Kaitlyn Kelly

​KAITLYN M. KELLY ADDRESS -- EDUCATION Eastern Illinois University​, Charleston, IL Bachelor of Science in Kinesiology and Sports Studies; Exercise Science ● Cumulative GPA: 3.4/4.0 University of South Wales​, Cardiff, Wales ​ Study Abroad Program ​ PERMANENT ​20051 Old Scenic Hwy #2005 ​Zachary, LA 70791 May 2017 Spring 2015 EXPERIENCE Lifestyle Kate ​Jan 2020-Present ​ Owner ● Independently created and designed two websites for monetization ● Developed and implemented monetization plan ● Keeps track of monthly analytics through reports from Pinterest, Google Analytics and Affiliate Marketing programs ● Determine and maintain site KPI’s including pageviews, sessions and organic searches ● Interact with and respond to comments on all platforms ● Stay up to date with latest social media trends, best practices and technologies ● Design all graphics, including 5-10 different graphics per blog post ● Create all content with heavy emphasis on SEO ● Weekly planning of content across all platforms Medical University of South Carolina​, Charleston, SC Dec 2016 - Aug 2017 ​Programs Administrative Assistant​, Social Media Manager, Program Coordinator ● Marketing, planning and coordinating of varying fitness programs ● Developed and maintained a strong social media presence to inspire community involvement ● Creative use of social media outlets to increase memberships, sales and participation metrics ● Regularly directed and posted content for main social media outlets ● Created and designed newsletters and flyers used to market various fitness programs ● Monitored and maintained defining KPI’s Benedict’s La Strata/Taste of Benedict’s and More​, Crystal Lake, Il Feb 2011 - Aug 2015 ​Social Media Manager ● Designed, created and posted all store displays ● Independently started, ran and grew all social media platforms to increase profits and foot traffic ● Created large social media campaign to promote foot traffic and sales during soft open events ● Collaborated with employees to ensure consistent and high quality content ● Determined and maintained defining KPI’s ● Used creative social media campaigns including giveaways and secret discount codes to generate excitement and anticipation around new boutique products and menu items