J y o t s na P o o s a li n ga m
Search Marketing Specialist
- --- https://nz.linkedin.com/in/jyotsnapoosalingam
I’ve been in online advertising for over 15 years with some of the biggest brands in the industry. The Digital
industry is my passion & is the reason I chose to complete my Masters with a thesis studying user behavior in
a Search Environment. I’ve now started my own agency to help support the Digital Marketing needs of others.
EXPERIENCE
SOME DAMN
AGENCY
2019 onwards
CO-FOUNDER/DIRECTOR
Working with clients to develop marketing plans across Digital + connected
channels to provide a cohesive overall plan.
Managing Performance Media for clients - channels include Search, Social and
Display.
iProspect
2016 – 2019
PERFORMANCE DIRECTOR
Manage Performance Media for top tier accounts across the Utilities, Automotive,
Retail and Business & Industrial Markets, channels include Search, Social and
Display.
Manage the Performance team, in terms of day-to-day operations as well as
revenue forecasting & commercial operations.
Strategize for upcoming campaigns with clients, in line with their KPI’s and
advertising budgets, forecast spends and requirements based on trends and
seasonality.
Pitch Search Marketing as part of overall advertising strategy to new clients.
Starcom
2014 – 2016
SEARCH ACCOUNT DIRECTOR
Manage Search for top tier accounts across the Utilities, Automotive, Retail,
Education, Finance, Business & Industrial Markets, Travel & Entertainment and
Pharmaceuticals verticals.
Performance based reporting using Google Analytics and DoubleClick for Search.
Strategize for upcoming campaigns with clients, in line with their KPI’s and
advertising budgets, forecast spends and requirements based on trends and
seasonality.
Manage a portfolio of approx. 300K per month.
Mentor new team members.
Pitch Search Marketing as part of overall advertising strategy to new clients.
Yellow Pages NZ
CXG TEAM LEADER
2014
Managed a team of seven Customer Experience Consultants who provided
support to customers purchasing any product from the Yellow Digital Suite.
Products included Google AdWords, Websites, Yellow Online Listings, SEO Audits,
Google Analytics and Google Plus.
Provided in depth product training and maintained training documentation for
the team.
SENIOR ADWORDS RESELLING ANALYST
2013 – 2014
Managed Search & Display reselling Google AdWords accounts to a high standard
in terms of performance & ROI.
Worked with Product Managers to help develop internal and external processes
for new products within the Yellow Digital Suite - including daily team processes,
interdepartmental processes and CRM implementation.
Worked with Product Managers to develop collateral and product guides for new
products within the Yellow Digital Suite.
Provided support, day-to-day management & workflow management for the
Search Marketing team.
Handled escalations from Sales Managers & customers.
Provided new employee training, ongoing team training as well as maintained
process & training documentation for the team.
Used Google Analytics & Marin to report performance to clients.
SEM ANALYST
2012 - 2013
Set up & managed Reselling Google AdWords accounts to set standards of
performance.
• Maintained accounts with consistent optimizations, weekly reports on
performance.
• Used Google Analytics to evaluate and optimize accounts.
• Liaised with Sales Reps to pitch to advertisers and close deals.
Google Online
India Pvt. Ltd
2009 – 2010
OPTIMIZATION SPECIALIST
Optimized Google AdWords accounts within the Agency vertical to set
performance metrics, including ROI, traffic and brand visibility.
Managed a vertical portfolio of US$ 13 million.
Met revenue & capacity targets on a regular basis (measured quarterly).
Maintained high standard of quality for individual optimizations.
Strategized with North American counterparts & clients to increase revenue
quarter over quarter.
Presented data in an analytical and strategic manner to help the client foresee
budgets and get better ROI.
EMAIL QUALITY REVIEWER
2013 – 2014
Reviewed emails and provided one on one feedback for Google AdWords
Associates across India, Australia and Singapore.
Provided new employee training and ongoing training on product and quality
standards.
Strategized a new quality process and provided training across offices for
consistency on the new process.
EMAIL RESPONSE TEAM
2013 – 2014
Answered customer emails about Google AdWords with regards to product or
account strategy.
ADS REVIEW TEAM
2013 – 2014
Reviewed Google AdWords accounts to ensure that ads met all the policies as
required.
ADDITIONAL
EXPERIENCE
UMR Research Ltd
2011 - 2011
MARKET RESEARCH INTERVIEWER (PART TIME)
Hewlett Packard
GlobalSoft Ltd
2004 - 2005
TECHINICAL SUPPORT ENGINEER
Accenture
2004 - 2005
CUSTOMER CARE OFFICER
Called respondents to gather survey responses as required by the client brief
Responded to client inquiries as an inbound call center agent..
Responded to client inquiries as an inbound call center agent.
CERTIFICATIONS & SKILLS
Search
Google Certifications
Google AdWords Fundamentals
Google Advanced Search
Skills/Software
Proficient in:
DoubleClick for Search
Marin
EDUCATION
AUT University
2011 – 2015
MASTERS OF COMMUNICATION STUDIES
Completed a 2-year Masters program, with a thesis titled “Studying The Effects of
Persuasion Knowledge & Internet Literacy on User Behavior Online”.
Bangalore
University
2001 – 2004
BACHELOR OF ARTS IN COMMUNICATIVE ENGLISH
Completed a 3-year Bachelors program majoring in Communications, English
Literature and Psychology.
