Justus Ekon

JUSTUS EKON -|| - || Abuja EDUCATION Akwa Ibom State University, Nigeria March 2013 - August 2019 Bachelor of Microbiology KEY CERTIFICATIONS  Customer Success Management (CSM)  Project Management  Social psychology EXECUTIVE SUMMARY I am a dynamic communications professional with a strong background in media, public relations, and strategic marketing. With experience as a radio presenter and producer, social media marketer I have honed my storytelling skills, audience engagement techniques, and ability to craft compelling narratives. Currently leading a PR and marketing agency, I specialize in developing impactful campaigns that seamlessly integrate social media and radio marketing to drive brand visibility and engagement. My expertise lies in shaping communication strategies that resonate with diverse audiences, fostering meaningful partnerships, and driving measurable impact. With a keen understanding of media dynamics and audience behavior, I excel at translating complex ideas into clear, persuasive messaging that enhances brand reputation and influence. SKILLS  Content Creation  Audience Engagement  Research and Development  Script writing and Storytelling  Leadership and Collaboration TOOLS  Adobe Illustrator  Adobe Premiere  Adobe Audition  Canva  Capcut  Wordpress PROFESSIONAL EXPERIENCE Radio Nigeria, Atlantic 104.5 FM March 2019 – Dec 2024, Uyo, Nigeria ARTIST - RADIO STATION Key Responsibilities Presenter / Producer  Presenter and producer of “Fan Base” - A pidgin audience engaging sport show, “Village Square” An audience engaging show, talking about real life events, “As e dey hot” and “Crunch time” - An entertainment programme, involving gist, music and artists.  Answer 25+ calls daily and take song suggestions or comments from listeners.  Host show five days per week reaching an average of 300,000 listeners, winning outstanding ratings and loyal sponsor base.  Checked weekly themes and guest availability to write scripts before going on-air.  Initiated debates with guests on diverse topics, increasing call-in numbers by 60%.  Informed audience about local events, general PSAs and music titles and artists. Voice Overs  Voiced for various promos and adverts. Disc Jockey  Radio DJ. MADE4RADIO September 2020 - Present, Abuja, Nigeria TEAM LEAD - RADIO PR, MARKETING AND MEDIA BUYING AGENCY Executive Producer  Produced pidgin radio dramas (We dey together 1,2&3) for Search for common grounds.  Produced Crime and Prejudice (A radio drama talking about Rights to data as a  citizen).  Voiced for radio dramas (we dey together 1,2&3; played the role "Chukwudi") for Search for common grounds.  Design and record marketing graphics, videos and sound bite (jingles, adverts) to help increase listener engagement by 14%.  Brainstormed show ideas, prepared guests for interviews  Maintained production equipment, in good working conditions.  Produced “Busy body”, a radio drama. Also participated in the voice acting of the role “Timi”. WESOCIAL NG January 2022 - Present, Abuja, Nigeria TEAM LEAD - SOCIAL MEDIA MARKETING AGENCY    Led a team of content creators, graphic designers, and social media managers to execute digital campaigns across multiple platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok). Developed and implemented strategic social media plans aligned with clients’ goals, ensuring consistent brand messaging and audience engagement. Supervised content calendars, campaign timelines, and deliverables to ensure timely execution of marketing initiatives.      Analyzed performance metrics and prepared detailed reports to track KPIs, optimize campaigns, and demonstrate ROI to clients. Served as the primary point of contact for clients, managing expectations, providing updates, and incorporating feedback into campaign execution. Trained and mentored junior team members, encouraging professional growth and maintaining high productivity and creativity standards. Collaborated with internal departments and external partners to integrate social media efforts into broader marketing strategies. Managed budgets for paid social media advertising and oversaw audience targeting to maximize reach and engagement. Reference Available on Request.