Justin Pace

Justin Pace 22 rue Henri Turot Paris 75019 Phone: +33 - Email:- Summary Dynamic, results-driven professional with over 8 years of continuous digital marketing, project management, and sales experience. Innovative and organized with a track record of developing and implementing global marketing strategies and practical tactics that produce measurable results. With a passion for data, I am able to present complex reports to different levels of executives and make strategic marketing decisions based on audience behaviors and demographics. Outstanding communication, presentation, and interpersonal skills with a reputation for cultivating productive business relationships at all levels. Enthusiastic, creative, and self-motivated individual accustomed to working in highly pressurized business environments. Knowledgeable and skilled in: o o o o Customer Engagement Integrated marketing communications Digital marketing Project Management o o o o CRM system management Competitive analysis PPC, SEO/SEM, HTML & analytics Customer behavior analysis o o o o o Event management Segmentation Branding Remarketing Data reporting Professional Experience ISEG, Paris, France September 2017- Present Adjunct Instructor o Facilitate seminars (International Marketing & Digital Marketing) to French MBA students from France. FULL FABRIC, London, England October 2016- Present Digital Marketing Consultant o Create and manage PPC campaigns with LinkedIn and Google Adwords with a focus on remarketing. o Collaborate with the Business Development department in order to create and develop new partnerships and relationships with higher education institutions and lead generating systems. o Develop and implement a new website, including drafting and editing new content, case studies, and e-books, as managing a team of developers and graphic designers. o Streamline and develop all marketing activities including social media strategies, content marketing strategies, and sales flows. CIEE, Paris, France September 2016- Present Adjunct Instructor o Facilitate seminars (International Management, International Marketing, Entrepreneurship & Startups, & Business Ethics & Leadership) to international undergraduate students from North America, Asia, and Africa. o Analysis the academic rigor of courses and develop reporting tools used for CIEE’s file with the British Accreditation Council. o Design new courses and syllabi within the business program for new centers within the open campus network. London Business Academy School, London, England March 2016- May 2016 International Executive Training Program Developer (Short-term independent contract) o Developed and marketed a short-term training program on leadership in higher education in Europe for senior level executives in African business schools. o Managed client relationships on a global level with large enterprise clients in higher education. Jackson Interfaith Shelter, Jackson, Michigan October 2015- March 2016 Marketing & Branding Consultant (Short-term independent contract) o Interviewed key internal and external stakeholders in the Jackson community and provided reports and recommendations and strategic plans for growth to the Board of Directors. o Built and developed new corporate relationships locally and on a state level to increase awareness and donations. o Streamlined organizational tools to generate reports used for external funding and grant applications. o Proposed and developed content and paths for the new JIFS website to promote user engagement and optimize annual donations. o Worked closely with the Board of Directors to implement strategic planning for community outreach & activism, and the overall structure and hierarchy of their human resources management. International School of Management, Paris France October 2011- Present Marketing & Communications Consultant o Constructed and managed a CRM system to send key messaging to prospective applicants throughout the admissions cycle in collaboration with the Information Technology department. o Designed and implemented digital recruitment strategies to increase brand awareness in leading emerging markets, including new content email marketing campaigns to prospective applicants and alumni. o Conducted market research using GMAT data and SPSS while constructing and integrating strategic marketing and new student recruitment strategies to increase international diversity among the ISM student population. o Analyzed Google Analytics data to optimize website content, PPC, SEO, and SEM strategies by focusing on the users online behaviors. o Developed multicultural communication materials ranging from mailings, press releases, brochures, website content, and news items for ISM’s website and social media platforms. o Managed and developed ISM’s Google Adwords campaign to optimize ROI and decrease overall budget by 60%. o Led a re-branding initiative which resulted in a new brand image, website, and marketing & communication materials. o Developed executive training programs for international corporations based on the needs of the individual client. Western Michigan University, Kalamazoo, Michigan October 2008- September 2010 Recruitment Officer o Advised prospective students and parents on information about academic programs and the university as a whole through the use of interactive & informational presentations, one-on-one meetings, & moderating student panels. o Represented and marketed WMU to potential students at on-site and off-site recruitment events; cultivated relationships with students, parents, and high school and college guidance counselors. o Provided trainings and professional development opportunities for a team of 100 student ambassadors. Western Michigan University, Kalamazoo, Michigan August 2008- October 2008 Assistant to the Director, LGBT Student Services o Worked with the Kalamazoo Gay and Lesbian Resource Center to gain community involvement. o Collaborated with partners, including funders, board members, non-profit organizations, and universities in order to improve service delivery and to enhance strategic planning. o Organized fundraising initiatives to support programming, including grant seeking and preparation, and events. o Project lead on training tools and technical assistance. Education International School of Management, Paris France Master’s of Business Administration: International Business Management Western Michigan University, Kalamazoo MI Bachelor of Arts: French, Political Science, Women Studies Languages o o o English- native speaker French- full bilingual proficiency Spanish- elementary proficiency Certifications o o o GMAC Certificate in Admissions Practice, October, 2014 Google Partners Adwords Certification, May, 2014 Google Partners Analytics Individual Qualification (IQ), May 2014 -