Justin Bucher

Justin Bucher Client Relations, Marketing and Product Professional Highly skilled professional with a diverse background in SaaS, E-commerce, marketing, and product management. Demonstrated exceptional ability in cross-functional collaboration, strategic planning, and data-driven decision-making. Strategic leader with a proven ability to manage high-value accounts, cultivate long-term partnerships, and drive sustained revenue growth. Expertise in aligning client objectives with organizational goals through strategic business planning, performance analytics, and data-driven insights. Skilled in stakeholder engagement, negotiation, and conflict resolution to foster collaboration and ensure mutual success. Recognized for delivering measurable outcomes, managing complex projects, and enhancing operational efficiency while mentoring teams to achieve exceptional results. Excels in dynamic environments with adaptability, proactive problem-solving, and a focus on driving customer-centric solutions. Areas of Expertise • • • • • • Project Management Product Launch Planning Prototyping & User Testing Leadership & Team Management Product Development Lifecycle User Experience (UX) Optimization • • • • • • MVP Evaluation SaaS & E-commerce Strategies Product Roadmapping A/B Testing/KPI Reporting Customer Persona Development Product Requirements Documentation (PRD) • • • • • • Vendor Relations Strategic Planning Agile Methodologies Stakeholder Management Revenue Growth Strategies Data Analytics/Market Analysis Key Accomplishments • • • • Achieved a 21% increase in advertiser commission rates for Q4 2017 by designing and pitching an ‘Increased Donation Badge’ feature for a company Hackathon, gaining leadership approval, and co-leading the product development lifecycle and launch. Reduced 1P Seller andon cords (operational inefficiencies) by 44% YoY in 2021, contributing to the successful launch of the '360-degree view' feature in two additional retail categories, earning an Amazon Peccy award for the accomplishment. Elevated two affiliate marketing platform accounts (Commission Junction and Rakuten) to premium publisher status tiers, enhancing visibility and credibility to attract high-value advertisers. This achievement boosted public-facing revenue to over $100K/month and increased leverage in negotiating favorable commission rates for traffic and conversions, driving sustainable growth and profitability. Launched an Amazon 3P Seller account and initial marketing calendar, establishing a strong market presence and streamlining promotional efforts for the brand. Certifications Product Management Professional Program, UC San Diego | Jan 2024 – Oct 2024 Artificial Intelligence: Business Strategies and Applications, UC Berkeley | Feb 2024 – Jun 2024 Professional Experience Professional Development and Relocation Activities Nov 2022 – Present Page 1|3 • • • Dedicated time to upskilling and completing two professional certifications — UC San Diego’s Product Management Professional Program and UC Berkeley’s Artificial Intelligence: Business Strategies and Applications — to strengthen product management and AI strategy expertise. Conducted a nationwide job search focused on SaaS, product management, and marketing roles while preparing for relocation to the Kansas City metro area to be closer to family. Managed the sale of property, relocation logistics, and re-establishment in Overland Park, KS, before resuming fulltime career opportunities in the region. Sarda, INC. | Puyallup, WA E-Commerce Marketing Manager 2022 Led social media and Amazon Live marketing events, creating engaging campaigns and managing influencer collaborations and daily content production. Collaborated with Sales, Product, Design, Customer Support, and web teams to innovate and refine business tactics, enhancing overall effectiveness. Optimized UX within content management systems (WooCommerce, Amazon), directly contributing to the achievement of sales goals. Coordinated with the Social Media team on mobile and SMM campaign strategies, ensuring comprehensive content coverage, regular updates, and meeting or exceeding engagement goals. Managed vendor relationships and negotiations, supporting vendor activities and ensuring alignment with Q1 objectives. • • • • • • Surpassed sales goals by 27% through the execution of a Q4 digital strategy across multiple ecosystems, including Amazon, social media, paid media, website/e-commerce, email, and collaborations. Steered four cross-functional teams through SWOT analysis, championing the company's buyer persona to strategically select marketing methods such as SEO, events, and content marketing to meet business objectives. Enabled agile adjustments and met targets by developing KPI reporting tools to track and evaluate strategy and campaign performance, including metrics like organic traffic, conversion rate, new customer acquisition, and CTR. Secured senior leadership buy-in and support for key initiatives by presenting well-structured strategies, budgets, and final deliverables. Developed a Postmortem business plan and roadmap for Q1 2023, incorporating blueprints for analyzing Q4 campaign results, which provided actionable insights and strategic direction for future initiatives. Successfully planned public events and represented the company at the GLOBAL REACH LV tradeshow, expanding the company’s market presence. Amazon | Seattle, WA Senior Account Manager | 2019 – 2021 2018 – 2021 Oversaw procurement, supply chain management, deal participation, and cost negotiations with Sellers, while managing the brands' presence on Amazon. Worked in tandem with cross-functional teams by managing deadlines, assigning responsibilities, and tracking progress to ensure project success. Delivered WBRs, QBRs, and action plans to stakeholders and upper management, providing updates on project and program statuses. Guided existing Sellers on strategies for continued growth, utilizing internal and external resources to address and resolve pain points. Utilized various tools to monitor account development and sales metrics, identifying new opportunities and driving Seller advancement. • • • • • • • • Delivered new and updated seller-facing products, including Seller Central reporting features and detail page editing capabilities, through effective cross-functional collaboration. Expanded the businesses of both domestically and internationally based Sellers by applying Amazon Global Selling skills and in-depth category knowledge of destination markets. Pioneered Seller projects and programs from inception to completion, achieving the team's lowest missed SLA rate in 2020. Exceeded internal targets and external ROI goals by orchestrating and executing successful seller campaigns for four Prime Days. Onboarded, trained, and supervised four new Account Managers, while also hosting and presenting new hire seminars as requested by upper management. Mastered the cross-border e-commerce landscape in assigned marketplaces, conducting comprehensive industry analysis and routine business evaluations. Consistently achieved business goals by focusing on both input metrics and output results, surpassing annual revenue targets and operational benchmarks. Contributed to additional projects while maintaining a primary book of business while serving as Product Management SME: o Advocated for vendor insights and relations throughout Product Development Lifecycle for vendor-facing products. o Evaluated MVPs and prototypes from a vendor perspective, providing critical feedback to the development teams. o Facilitating vendor focus groups on a quarterly basis to gather insights and improve product offerings. Page 2|3 o Contributed to consumer beta testing and UX optimization exercises for new software and hardware products. Account Manager | 2018 – 2019 Provided timely, accurate, and professional operational support to all Selling Partners, consistently meeting specified SLAs and driving e-commerce growth within a cross-functional environment. Collaborated with other Amazon programs and teams to identify and implement improvements in business input metrics, enhancing end customer experience. Forecasted demand versus inventory levels, strategically placing product buys to maintain optimal inventory health. Orchestrated the planning, setup, and execution of key deals such as Prime Day, Black Friday, and Cyber Monday, promoting selling retailers and boosting brand recognition. • • • Negotiated product costs and budgets for Amazon deals and programs, ensuring favorable outcomes for all parties involved. Advised Selling Partners by overseeing key activities and projects, following up and escalating as needed to resolve issues in a timely manner. Exhibited strong time-management skills and the ability to work independently, utilizing centralized resources and adhering to standardized operating policies and procedures. Goodsearch, LLC | San Francisco, CA Affiliate Marketing Manager 2014 – 2018 Engaged daily with external stakeholders, including networks, agencies, and advertisers, and led presentations to align strategies. Negotiated ad space inventory, conducted performance analysis, and reported outcomes to stakeholders. Collaborated with cross-functional teams such as Product, Design, and Business Intelligence to implement strategies and introduce new features for shoppers and advertisers. Developed user personas and authored stories from external perspectives, creating marketable advertising opportunities. • • • • • • • • • Steered a portfolio of 72 advertisers, delivering tailored counsel that consistently surpassed target KPIs and ROIs. Mentored and supervised 3 Affiliate Associates, ensuring effective team development and performance. Increased public-facing revenue for two company accounts by enhancing the generating status. Expanded Goodshop’s accounts and cultivated relationships with top affiliate networks, managing programs for both prospective and current advertisers. Elevated site and mobile content by regularly maintaining affiliate network links, executing program migrations, and updating commission/donation structures. Conceptualized, delivered and iterated on new products, including a Cashback Toggle and Increased Donation Badge, by collaborating with internal teams, resulting in enhanced site functionality and user engagement. Authored and maintained PRDs as dynamic documents, adhering to agile methodologies throughout sprints. Onboarded 31 top-tier vendors, creating individual store pages for each on Goodshop. Achieved Enterprise Tier status for Goodshop’s Commission Junction account and Premier Publisher status for the company’s Pepperjam account in 2016. Education B.A. in Anthropology | Minor in Cultural and Religious Studies San Francisco State University, San Francisco | 2013 Page 3|3