DAMILARE OLANIYAN
Product Manager
www.linkedin.com/in/digitaldamilare |-
Profile
Results-focused product manager with a comprehensive grasp of product development,
market analysis, customer engagement, and community-building strategies. Proven track
record in product management with a focus on driving success and growth. Results include:
• Led cross-functional teams to deliver products ahead of schedule, exceeding customer
expectations and increasing customer satisfaction by 20%.
• Implemented data-driven decision-making processes, resulting in a 15% improvement
in product performance and user engagement.
• Collaborated with the marketing team to successfully reposition and rebrand an
underperforming product, leading to a 40% increase in market share within six
months.
"Your outstanding performance sets a standard for excellence within our organization."
"You consistently demonstrate a strong drive for excellence."
"Your achievements this year have been truly exceptional."
– From recent performance reviews.
Skills
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Digital Marketing Strategy
Lead Generation
Web & Data Analytics
Product Strategy
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Social Media Marketing
Product Management
Budgeting & Planning
Audio/Video Editing
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Customer Engagement
Brand Building
Content Creation
Process Reengineering
Professional Experience
CREZEL [Marketing & Management Agency]
Product Marketing Manager
2017 to Present.
Assembled and led an internal team to replace costly external agencies, with a primary focus on
developing and executing comprehensive go-to-market strategies for a diverse range of
products and services. Provided strategic direction and tactical guidance to a team of 7
professionals responsible for driving product success across various channels.
Collaborated closely with marketing and company executives to ensure product strategies
aligned with overarching business objectives, fostering a results-driven approach.
Selected Results:
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Played a pivotal role in achieving a 25% YoY revenue growth through the development
and execution of effective go-to-market strategies.
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Orchestrated successful product launches, overseeing all aspects from product
positioning and messaging to sales collateral and training materials. These efforts
resulted in increased customer adoption and successful market penetration.
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Social campaigns for a book project generated 887 book sales in one week.
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Generated one thousand leads for an online school start-up (Teemas) in less than 2
weeks.
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Partnered with the Gention Global Resources Strategy Team to develop a social media
marketing strategy for the North East Development Commission (NEDC).
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Improved organic search results for leading USA commercial real estate firms
(Reoptimzer and iOptimize Reality) by increasing the search engine results page for
top short-tail keywords like Tenant Rep from 5 to number 1.
Strategies:
• Developed and executed comprehensive go-to-market strategies tailored to diverse
product portfolios. These strategies were instrumental in enhancing brand visibility and
capturing a larger market share.
• Facilitated cross-functional collaboration with sales, product management, and creative
teams to ensure seamless product launches. This included coordinating messaging,
positioning, and go-to-market plans.
• Conducted in-depth market research and competitive analysis to identify customer
needs and market trends, leveraging insights to refine product strategies and optimize
pricing. This approach ensured that products resonated effectively with target
audiences.
AMERICAN VOICES, San Francisco [Music & Cultural Exchange]
2021 to 2023
Manager, Digital Media & Communications
Pioneered digital content creation, including video, motion graphics, and interactive media, for
U.S.-sponsored initiatives. Spearheaded the inaugural American Music Abroad Virtual program,
demonstrating digital leadership, and offered expert guidance to managers and Grammynominated artists across the organization.
Key Projects:
• America Music Abroad Virtual
• America Music Abroad Colombia 2023
• YES Global Open Mic+
• YES Academy Nigeria
• Cultural Diplomacy Program (George Washington University, Washington DC, USA)
Key Achievements:
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Orchestrated successful virtual music programs, collaborating with renowned musicians,
including Grammy-nominated artists, and earning recognition for innovative digital
experiences.
Implemented cutting-edge live streaming solutions that significantly enhanced audience
engagement and attracted sponsorships for future events.
Developed and executed comprehensive digital marketing strategies, resulting in a
substantial increase in online followers, event registrations, and audience reach.
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Introduced interactive elements that fostered a sense of community and enhancing
audience participation during virtual music events.
Contributed to the seamless organization and execution of the YES Academy Nigeria,
attracting renowned American instructors and participants from across Nigeria.
Implemented an efficient online registration system, streamlining enrollment processes and
reducing administrative workload by 30%.
Received positive feedback from participants and instructors, acknowledging the smooth
and well-organized experience during the program.
TOASTMASTERS INTERNATIONAL, Nigeria [Public Speaking Organization]
Public Relations Manager
2020 to 2021
Provided a wide range of assistance and support to 5 producers within in-house advertising
agency. Duties included arranging video shoots, managing talent and external vendors, editing
footage, and tracking all digital media projects. Worked on average of 5-10 concurrent
initiatives.
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Developed and implemented comprehensive public relations strategies to enhance
brand image and increase positive media coverage, resulting in a 30% increase in brand
awareness and a 25% boost in media placements.
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Cultivated and maintained strong relationships with key media contacts, influencers,
and industry experts, securing high-profile media interviews and features for clients,
resulting in a 40% increase in media exposure.
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Created and executed successful social media campaigns, leveraging various platforms
and engaging content, resulting in a 30% growth in membership.
Education
Master of Business Administration in Strategic Leadership, Quantic School of Business &
Technology, Washington, D.C.
Bachelor of Science in Engineering, Obafemi Awolowo University, Ile-Ife, Nigeria, 2015
Certifications:
Corporate Level Strategy
Valar Institute
Completed October 2022
Examined how firms gain competitive advantage in multiple businesses.
Digital Transformation
University of Virginia
Completed July 2020
Covered the underlying economics of innovation, technology, and market disruptions.
Interests: Tennis, Reading, Cycling, Running, Writing, Public Speaking.
