Julio Veliz

JULIO CÉSAR VELIZ FAZIO - | LinkedIn Marketing Manager with over 15 years of experience leading digital marketing strategies, CRM management, and data analysis in sectors such as real estate, logistics, and retail. Specialist in creating and implementing omnichannel strategies focused on results, using data analysis and Business Intelligence (BI) tools to optimize campaigns and increase profitability. Experienced in team management, budget handling, and improving customer loyalty through CRM systems and marketing automation. Key Skills • Digital Marketing Strategy (SEO, SEM, Google Ads, Social Media) • CRM Implementation and Management (Zoho, HubSpot, Microsoft Dynamics) • Data Analysis and Business Intelligence (Power BI, Google Analytics, Advanced Excel) • Content Marketing and Growth Marketing • Customer Loyalty and Customer Experience • Digital Campaign Optimization and Marketing Automation • Budget Management, KPIs, and ROI (CAC, ROAS) • Digital Transformation and Omnichannel Approach • Leadership of Multidisciplinary Teams • Innovation and New Product Development Professional Experience • Marketing Manager Invent (Real Estate Business) January 2023 – Present o Omnichannel Strategy: Implemented digital marketing campaigns via Google Ads and social media (Facebook, Instagram, LinkedIn), achieving a 30% increase in qualified leads and improving ROAS by 20%. o CRM Automation: Led the implementation of a CRM system, improving customer data management, optimizing the sales process, and increasing the conversion rate by 25%. o Data Analysis and BI: Created interactive dashboards in Power BI to monitor key KPIs, enhancing strategic decision-making and increasing business profitability. • Commercial Intelligence and Pricing Manager Acoinsa (Heavy cargo transportation business) November 2021 – December 2022 o Pricing Optimization and Data Analysis: Developed pricing strategies based on data analysis and market research, resulting in a 20% cost reduction and increased business competitiveness. o Business Intelligence Dashboards: Implemented interactive dashboards to monitor commercial performance, customer behavior, and competitive analysis, improving sales team efficiency by 15%. • Marketing and Loyalty Manager Touring y Automóvil Club del Perú (Service Company) – July 2019 – August 2021 o Digital Transformation and Marketing Automation: Launched a CRM (Zoho) that automated customer acquisition and retention, achieving a 40% increase in new members and 95% customer satisfaction. o Omnichannel Campaign Management: Led the implementation of marketing campaigns through social media, email marketing, and SMS, increasing traffic by 25% and improving customer retention rate by 20%. o KPI Analysis: Implemented analytics tools to optimize loyalty campaigns, resulting in an increase in customer loyalty and improving customer lifetime value (CLV). • • Marketing Manager Ransa (International Logistics Operator) – February 2019 – July 2019 o Brand Positioning Strategy: Developed and implemented an integrated marketing strategy, enhancing brand recognition in the logistics market and increasing company visibility by 35% in national and international media. o KPI Management: Implemented Power BI dashboards for real-time monitoring of commercial and marketing KPIs, improving strategic decision-making. o Customer Retention and Loyalty Plan: Developed and implemented a customer loyalty plan, resulting in a 20% increase in retention of key clients in the logistics sector. o Communication Process Improvements: Led the implementation of market research and customer satisfaction studies, providing continuous feedback that identified and optimized customer service processes and service improvement areas. Digital Marketing Manager SBS Librería Internacional (Bookstore Chain) – July 2016 – January 2019 o Online Channel Growth: Increased website traffic by 123% through SEO strategies and Google Ads campaigns, boosting the average ticket to S/198 during the school campaign. o Expansion of Sales Points: Developed a strategy for opening new stores and omnichannel campaigns, resulting in a 27% increase in sales during key events such as Black Friday and Children's Day. o Customer Loyalty: Managed a loyalty program that increased user participation by 18%, enhancing purchase recurrence. 5. Education • Master’s in Commerce and Distribution Management – Autonomous University of Barcelona • Bachelor’s in Communication Sciences – San Martín de Porres University 6. Certifications • Google Ads Certified – Google • CRM Certified – Edutin Academy • Power BI & Power Query – Netzun • Digital Marketing – Google-IAB Europe • Scrum Master Professional Certificate – CertiProf • Design Thinking – ODM Consulting USA • Innovation Management Certified Professional – CertiProf 7. Technological Tools • Business Intelligence: Power BI, Power Query, Power Pivot • CRM: Zoho, HubSpot, Microsoft Dynamics • Marketing Automation: Emblue, Master Base • Data Analysis: Google Analytics, Google Data Studio • Digital Marketing: Facebook Business Manager, Google Ads, TikTok Ads • Project Management: Trello, Scrum