Julie Magno

JULIE MAGNO- - B2B MARKETING LEADER www.linkedin.com/in/juliemagno HK Permanent Resident Career Summary An agile marketing professional with a proven track record of devising and executing integrated digital campaigns across diverse industries in the Asia-Pacific market. Having successfully driven brand growth, social media engagement, and business development from tech start-ups to the B2B legal intelligence industry, I excel at blending creative storytelling with data-driven insights. My expertise spans developing digital strategies, crafting brand narratives, and leveraging analytics to deliver measurable outcomes in fast-paced, competitive markets. I thrive on turning challenges into opportunities, consistently enhancing brand positions and unlocking new revenue streams. Key Achievements Spearheaded the comprehensive revision of our brand value proposition, undertaking an in-depth market analysis and stakeholder engagement process to realign our strategic narrative with evolving consumer expectations and competitive dynamics. Spearheaded cross-functional promotional campaigns that drove 20% of quarterly revenue for the new business division, boosting brand visibility and conversion rates across key verticals. Devised and launched a LinkedIn content strategy, amplifying IP industry influence and driving a 400% increase in engagement within the first three months. Implemented a region-wide APAC lead generation framework, resulting in a 200% increase in marketingqualified leads and fueling pipeline acceleration across multiple markets. Built and scaled a premium spa brand from inception, generating consistent 30% annual net profit growth and sustaining a monthly client retention rate of 76% through tailored customer experience strategies. Professional experience Digital Marketing Manager (Law Business Research ) March 2020 - Present Law Business Research is a global intelligence company serving the legal industry through technology-driven platforms, analytics, and performance insights. As Digital Marketing Manager, I lead the APAC expansion efforts for Lexology, the company’s fastest-growing brand. My focus is on developing revenue-aligned B2B marketing strategies rooted in data analysis and audience insights. Collaborating closely with commercial leads, I drive lead generation, nurture workflows, media partnerships, and localized social strategies with the support of a lean digital marketing team mostly based in London. I’m also a key member of the APAC senior leadership team, supporting regional operations and performance marketing initiatives. Responsibilities: Craft and execute lead generation & nurturing campaigns tied to commercial performance Direct APAC-focused content and social media strategy across platforms, including LinkedIn and WeChat Manage media partnerships and strategic event presence across APAC territories Align marketing workflows with data-driven goals for pipeline acceleration Key Achievements: Led brand repositioning across specialist legal titles, enhancing market visibility and resonance Launched LinkedIn newsletter, achieving 15% subscriber uptake in its first few days Boosted engagement through a LinkedIn strategy resulting in a 400% spike within 3 months Ran paid ad campaigns with 100% ROI Spearheaded regional promotions and partnerships contributing 20% of new business revenue Drove APAC growth for Lexology’s flagship product, achieving a 200% increase in MQLs Implemented a new WeChat strategy that increased audience following by 40% in one month Contributed to a 53% uplift in marketing-driven leads since joining the digital marketing team (Dec 2024) Helped drive a 407% YoY revenue growth from marketing activities in H1 2025 Doubled APAC regional outreach within four months of taking on market expansion role Social Media Specialist (Bitspark - fintech, Cash-Crypto transfer platform) Nov 2019 - Feb 2020 Expanded customer base and enhanced digital engagement by managing end-to-end content creation and social media strategy. Marketing Manager (Shadow Factory - full-service creative and tech studio) June 2018 - Nov 2019 Led global marketing and PR campaigns across Hong Kong, Toronto, Los Angeles, and Honolulu, supporting immersive content and creative technology launches. Achieved an 81% internal engagement rate through tailored email campaigns and strategic content delivery. Developed and executed digital launch strategies for interactive experiences, including a Steam release that garnered 2,000+ game plays within the first week—driven by targeted media outreach, influencer engagement, and platform optimization. Marketing/Business Development Manager (Localiiz.com - lifestyle online magazine) Mar 2017 - June 2018 Increased audience reach and brand engagement via integrated marketing programs. Managed key client accounts, securing renewals and driving new business opportunities. Marketing and Social Media Specialist (delivery.com HK - acquired by Foodpanda) Sept 2014 - March 2016 Community Manager (fluid - insight-driven creative boutique agency, contract) Dec 2014 - March 2015 Social Media management for Hotel Jen (during rebrand) Entrepreneurial Experience Co-Owner and Marketing Head (BMA Wellness) 2017 - present Conceived and launched Naya Boutique Spa a premium wellness brand offering spa treatments tailored to the modern lifestyle of clients in Quezon City, Philippines. As co-founder, I spearhead business development, brand strategy, and operational leadership, turning a vision for holistic wellness into a profitable and trusted destination. Responsibilities: Built the brand’s identity, service portfolio, and end-to-end customer experience from the ground up Direct strategic marketing initiatives, including digital campaigns, local partnerships, and influencer collaborations Oversee product innovation, public relations, and loyalty programs to drive repeat engagement Conduct ongoing market research to shape offerings and expand clientele Managed operations, team development, and performance reporting to support sustained growth Key Achievements: Achieved 30% annual net profit growth through optimized service strategy and retention programs Maintained a 76% monthly client retention rate Built a loyal following and solid community presence in Quezon City, gaining recognition for service quality and competitive rates. Head of Operations (Sari-Sari Sounds - a defunct online Filipino radio station) - Directed operations and production for 12 original online radio shows, championing the rise of Filipino indie music at a time when traditional broadcast platforms were disappearing. Sari-Sari Sounds launched before mainstream streaming services like Spotify reached mass adoption, filling a critical gap for emerging artists in the early 2010s. Responsibilities: Managed the end-to-end product lifecycle, from content creation to platform deployment Oversaw public relations and marketing campaigns to grow audience reach and artist visibility Led event curation and community engagement efforts, including launch events and artist showcases Negotiated partnerships and sponsorships to support platform sustainability and promotion Cultivated a passionate listener base through targeted communications and cross-platform outreach Professional Skills Relevant Skills Digital marketing Social media strategy and Brand Strategy and management development Partnership building Project management Brand Management Graphic design Problem solving Growth marketing Market research Customer experience Events marketing Product marketing Technical skills Advanced skills in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign Demonstrated experience in working with multiple platforms such as Pardot, Salesforce, Mailchimp, Sailthru, Hootsuite, Cvent, Canva, Shopify, WordPress, Wix, Hubspot, and Squarespace. Leadership and entrepreneurship Stakeholder management Volunteer experience Team Leni Robredo - Hong Kong Fundraising for on-ground electoral campaigns Courageous Light Creatives, Communications & PR team Designated Salesforce Super User Education De La Salle - College of St. Benilde Bachelor of Arts, major in Multimedia Arts Consistent Dean’s Lister Certifications LinkedIn Marketing Labs - Fundamentals LinkedIn Marketing Labs - Marketing Strategy LinkedIn - Brand Strategy Interests and advocacies Music Movies Cooking Fighting human trafficking, disinformation Advocating good governance Localization -