Julie Horne
5317 Union Church Road ◆ Flowery Branch, GA- ◆-Self-motivated, accomplished marketing manager who thrives on challenges
Driven, analytical, results-producing Marketing Professional with a proven record of accomplishment in
planning and leading comprehensive marketing and sales strategies in support of business goals and
objectives. Experienced in B-B and B-C marketing including new product launches, pricing programs,
contract review/terms & conditions, branding and adveristing using Instagram, Facebook, and Twitter
platforms, public relations and advertising.
Professional Experience
STAR Apparel & Plastics: Sales Manager
2017 – Present
Generate new customer sales and establish customers in new markets.
General Manager: Carefree Boat Club
2013 - 2017
Managed start-up boat club. Carefree Boat Club is a membership club for boating. I was responsible for daily
operations of the clubs on Lake Lanier and Allatoona. I ran advertising/marketing campaigns, gave tours, sold
memberships, trained new members (driving boats), financial duties using Quickbooks, oversaw daily operations to
insure boats were cleaned, fueled, equipped with all safety gear and ready for member use at time of reservation.
Oversaw servicing and deep cleaning of all boats. Took care of warranty parts and claims. New and used boat sales.
Office Manager: T&S Marine, Inc.
2009 - 2013
Managed the daily operations of the business: advertising new and used boats; took ownership of boat sales from
posting boats for sale, financing of boats and insuring all stipulations of the sale were resolved (title, proof of income,
registraton etc), accounting, payroll, customer invoicing, and tracking inventory.
Marketing Manager: Airgas Dry Ice
2006 – 2008
Increased brand awareness of national retail dry ice program. Broad scope of responsibilities included directing and
coordinating strategic marketing and sales programs and leading sales directors, branch managers and merchandisers
to energize product line and engage potential and existing customers. Created and managed PR and advertising
campaigns. Developed lead generation and sales conversion for all core dry ice products.
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Sales increased by 16% after first year in new customer dry ice sales
Brand awareness at retail location improved from 8% to 17%
Reduced “lost” stores by strengthening vendor relations and improving visibility of marketing efforts to key
accounts such as Kroger, Publix, and Safeway
Initated consumer usage and education program
Conceptualized a highly effective consumer advertising and PR campaign including being featured on
Modern Marvels television series
Marketing Director: Northwest Exterminating
2003 - 2006
Joined company to improve customer retention and satisfaction by value branding company name and services to
consumers and commercial customers. Worked closely with ad agency to create rejuvenating advertising programs
Managed internal and external communications, creating customer value add proposals, expanding product
offerings, and improving realtor education program. Managed all promotional and marketing activities.
Julie Horne
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Marketing Director: OFS Optics (Formerly Lucent Technologies)
1995 – 2003
Managed fast-paced marketing department of 12 analysts to create, implement, monitor and report marketing
programs. Created competitive analysis program to obtain and analyze market data to determine pricing strategies to
win multi-million dollar fiber optic cable contracts. Used market data and customer needs/wants studies to enhance
product offerings. Directed other brand building activities such as trade shows, product literature, lead generation,
PR campaigns and trade advertising. Began as a Market Analyst where I implemented pricing models and
competitive intelligence requirements for all contracts and quotations. Responsible for all contract review and
negotiatons.
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Lead executive pricing committee and prepared cost reduction studies with the assistance of cross functional
teams from purchasing, R&D and engineering. Exceeded annual cost reduction goals by 5-9% each year
Leveraged competitive intelligence to position high profit product categories, exceeded company profit
objectives by 5%
Initiated customer evaluation team to enhance product offerings
Established positioning and pricing guidelines for 100+ non-standard product types
Organized monthly marketing and sales meetings to update executive staff on the outlook and trends of the
industry
Education/Professional Development
Kennesaw State University: BBA, Marketing Management
Kellogg School of Management: Business Marketing Strategy – Executive Business Program
Dale Carnegie – Executive Leadership and Management
International Learning Seminars – Professional Selling Techniques
