Julie Horne

Julie Horne 5317 Union Church Road ◆ Flowery Branch, GA- ◆-Self-motivated, accomplished marketing manager who thrives on challenges Driven, analytical, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing and sales strategies in support of business goals and objectives. Experienced in B-B and B-C marketing including new product launches, pricing programs, contract review/terms & conditions, branding and adveristing using Instagram, Facebook, and Twitter platforms, public relations and advertising. Professional Experience STAR Apparel & Plastics: Sales Manager 2017 – Present Generate new customer sales and establish customers in new markets. General Manager: Carefree Boat Club 2013 - 2017 Managed start-up boat club. Carefree Boat Club is a membership club for boating. I was responsible for daily operations of the clubs on Lake Lanier and Allatoona. I ran advertising/marketing campaigns, gave tours, sold memberships, trained new members (driving boats), financial duties using Quickbooks, oversaw daily operations to insure boats were cleaned, fueled, equipped with all safety gear and ready for member use at time of reservation. Oversaw servicing and deep cleaning of all boats. Took care of warranty parts and claims. New and used boat sales. Office Manager: T&S Marine, Inc. 2009 - 2013 Managed the daily operations of the business: advertising new and used boats; took ownership of boat sales from posting boats for sale, financing of boats and insuring all stipulations of the sale were resolved (title, proof of income, registraton etc), accounting, payroll, customer invoicing, and tracking inventory. Marketing Manager: Airgas Dry Ice 2006 – 2008 Increased brand awareness of national retail dry ice program. Broad scope of responsibilities included directing and coordinating strategic marketing and sales programs and leading sales directors, branch managers and merchandisers to energize product line and engage potential and existing customers. Created and managed PR and advertising campaigns. Developed lead generation and sales conversion for all core dry ice products. ! ! ! ! ! Sales increased by 16% after first year in new customer dry ice sales Brand awareness at retail location improved from 8% to 17% Reduced “lost” stores by strengthening vendor relations and improving visibility of marketing efforts to key accounts such as Kroger, Publix, and Safeway Initated consumer usage and education program Conceptualized a highly effective consumer advertising and PR campaign including being featured on Modern Marvels television series Marketing Director: Northwest Exterminating 2003 - 2006 Joined company to improve customer retention and satisfaction by value branding company name and services to consumers and commercial customers. Worked closely with ad agency to create rejuvenating advertising programs Managed internal and external communications, creating customer value add proposals, expanding product offerings, and improving realtor education program. Managed all promotional and marketing activities. Julie Horne Page 2 Marketing Director: OFS Optics (Formerly Lucent Technologies) 1995 – 2003 Managed fast-paced marketing department of 12 analysts to create, implement, monitor and report marketing programs. Created competitive analysis program to obtain and analyze market data to determine pricing strategies to win multi-million dollar fiber optic cable contracts. Used market data and customer needs/wants studies to enhance product offerings. Directed other brand building activities such as trade shows, product literature, lead generation, PR campaigns and trade advertising. Began as a Market Analyst where I implemented pricing models and competitive intelligence requirements for all contracts and quotations. Responsible for all contract review and negotiatons. ! ! ! ! ! Lead executive pricing committee and prepared cost reduction studies with the assistance of cross functional teams from purchasing, R&D and engineering. Exceeded annual cost reduction goals by 5-9% each year Leveraged competitive intelligence to position high profit product categories, exceeded company profit objectives by 5% Initiated customer evaluation team to enhance product offerings Established positioning and pricing guidelines for 100+ non-standard product types Organized monthly marketing and sales meetings to update executive staff on the outlook and trends of the industry Education/Professional Development Kennesaw State University: BBA, Marketing Management Kellogg School of Management: Business Marketing Strategy – Executive Business Program Dale Carnegie – Executive Leadership and Management International Learning Seminars – Professional Selling Techniques