Juliana Viña

 SUMMARY Business administrator with 3+ years of experience in integrating resource management, planning, segmentation, execution, and monitoring of commercial and marketing initiatives for brands in the different digital platforms and retailers in the fashion, beauty, and cosmetics industries. With experience in marketing, E-commerce, brand development, digital content strategy, results analysis, B2B/B2C negotiation, social media management, influencer marketing, and event organization. Open to business entrepreneurship and committed to collaborative development. Characterized by its analytical, proactive, and persistent capacity, with interpersonal skills for teamwork. KEY SKILLS General: Communication | Organization | Team work | Attention to detail | Multitasking | Time management | Collaboration | Empathy | Entrepreneurial Spirit | Negotiation | Brand Management | Project management | Decision Making | Marketing | Influencer Marketing | Content Creation | Content Management | Public Relations | Inventory Management | Microsoft Office Suite | social media | Copywriting | Email Marketing | Shopify | Hootsuite | Metricool | Airtable | SEMrush Language(s): Fluent in Spanish and English, conversational Italian. EDUCATION Bachelor of Business Administration (B.B.A), Business, Colegio de Estudios Superiores de Administración, CESA. 2020. Study Abroad: Kyung Hee University, Seoul, South Korea. PROFESSIONAL EXPERIENCE General Manager, Co-Founder TULIPA | June 2020 - Present Responsible for all aspects of the business: sales, marketing, purchasing, accounting, negotiations, and customer service. Constructed and negotiated with international brands and suppliers. Developed and implemented the business plan strategy, identifying and exploring new opportunities. Online business development and customer experience optimization. Maintenance and updating of E-commerce on the Shopify platform. Launch and loyalty of the online brand, achieving a Returning Customer Rate of 18.41%. Executed and constructed marketing strategies in Social Media, Paid Media, Public Relations, and Influencer Marketing. Crafted and scheduled timely, engaging social media posts for Instagram and Facebook using Metricool (achieving 1K in the first two weeks). Supervised and planned the organic and promotional calendar through social networks, email marketing, and blog. Negotiating and communicating with influencers for the different activations. Creation of copywriting for the different channels aligned with the business objectives. Led all integrated digital content, creative media, and campaign development for the brand across owned and paid channels, overseeing all paid advertising, including SEO/SEM and social media ads. Creation of strategy, verification, and approval of all digital arts. Regularly monitor emerging marketing trends Managed the business SKUs and inventory regarding forecasting, allocation, sales schedules, and other initiatives. Marketing and Special Events Assistant - MAC Cosmetics Estee Lauder Companies | March 2020 – June 2021 Executed and constructed marketing strategies in Social Media, Paid Media, Public Relations, and Influencer Marketing. Launch the official MAC Instagram account for Colombia, achieving 10k Followers in the first month. Regularly monitor emerging marketing trends and submit reports to senior-level management to gain a competitive advantage Creation of the communication strategy for the official Instagram account. Accompaniment and approval of the monthly content for all digital channels. Management of negotiation and communication with influencers for different campaigns and events. Monitoring the content and analyzing the results. Developed and executed online and offline events and BTL activations. Accompanied and constructed the Database Generation Plan. Implementation of the strategy through Q.R. codes at stores, subsequently implementing Direct Marketing campaigns through email marketing. Developed the online growth strategy through the creation of strategies with influencers, effectiveness in guideline plans, and correct information in the e-commerce channels for the different retailers: Falabella, Blush-Bar, Blind, and Rappi. Successful National Lipstick Day campaign in July 2020, Lips category represented 24% of total sales for the month (+8% vs. 2019), locally created kits represented 41% of Lips sales, and online grew +403 %. Marketing Intern Falabella Retail | January 2019 – January 2020 Social Media Coordinator for the brands: Sybilla, Basement, and La Martina. Creation and development of monthly content. Strategies management for brand positioning, increasing the fan base by 10K in less than 1 year for the Sybilla brand. Generation of behavior reports, report analysis, and observation Benchmarks to generate changes in each brand. Implemented paid media campaigns by defining arts focused on branding and performance for different brands and campaigns. Coordinated, programmed, and supported the logistics of the events of the beauty line in stores. In charge of the Halloween campaign, through the development of BTL, ATL, and digital strategies that managed to increase sales by 69% vs. 2018 and reactivate 15% of new customers in the online category. COURSES AND CERTIFICATIONS Lo que debes saber al emprender - CESA E-commerce: Getting Started Marketing Foundations: Ecommerce - LinkedIn Google Shopping Adwords Fundamentals Inbound Sales - Hubspot Academy Excel para finanzas y modelación - CESA Mujer, Poder y liderazgo - CESA