Juliana Saporito Taddone
Brazilian, 36 years old, single
MTB:- South Tonti street, New Orleans, LA, 70125
--PROFESSIONAL PROFILE
Journalist, writer and editor with 12 years of work experience; over the last years,
dedicated to both corporate communications coordination and press consultancy in
multinationals, integrated communication agencies, news portal and several other
means of communication as social media.
Solid background in creative content, sports and collaborative journalism.
Direct action on team management, strategic communication action plan, text editing,
production and revision, press consultancy, public relations and digital media.
SKILLS AND COMPETENCIES
Experience in editing several texts, such as special reports and articles for magazines,
Internet and corporate portals; institutional content, social media strategies and
content, technical manuals, internal communication pieces and press releases.
Experience in marketing and social media campaign coordination and internal
communication in multinational, from planning phase to performance and reporting of
developed actions - given the scope, staff accession and actual achieved results.
Experience in social media and interactive digital content management, including
action definition, editorial line, team coordination and result reporting.
EDUCATION
Complete higher education in journalism.
Specialization in sports management and integrated communication
LANGUAGES
Portuguese: native
English: fluent in reading, writing and speaking.
Spanish: advanced reading, writing and speaking.
Italian: basic reading, writing and speaking.
PROFESSIONAL BACKGROUND
Rio 2016 Organising Committee for the Olympic and Paralympic Games – since June 2015
Editorial Services Specialist
Responsible for coordinating the entire flow of printed and digital official Committee’s
publications aimed at external and internal stakeholders - sponsors, spectators, government
agencies and the Olympic family. Management of print and digital texts, official presentations
and supervision of the team of writers and designers. Interface with all other functional areas
of the Committee and direct support to the Vice President of Communications.
Casa 6d – from January to June/ 2015
Social Media Content Coordinator
Responsible for coordinating the entire flow of printed and digital texts at this multimedia
agency located in Rio de Janeiro. Manager of a team made up of three writers; online creation
and publishing areas support. Creation of texts for websites as well as for on and offline
corporative campaigns; content for social medias, scripts for advertising films and mini docs,
overall review. Direct customer service for Oi, GNT, VillageMall and Espaço Fashion.
Cajá Comunicação – from July to December/2014
Communications Coordinator – freelancer
Expertise under coordinating corporative text production and editing (websites, magazines and
releases) at this medium-sized agency in Rio de Janeiro. Responsible for the client portfolio,
which included Shell Brasil, Unicef, ANAMT and CAU. Performance in the press area, from
journalist service to management of sources and releases. Public relations support. Team
management of writers and reporters.
Monsanto do Brasil – since May/2013
Senior Communication Analyst – Corporate Affairs Board
Coordinator analyst of Monsanto’s entire internal communication flow, including strategy
management and Endomarketing material production. Performance in the press area, from
journalist service to management of sources and releases. Direct support to Sustainability area
as well as to Government and Institutional Relations. Team management of writers and social
media monitoring analysts.
Agência Ideal – from January/2013 to May/2013
Head of Social Media Account and Engagement
Head of team coordination – journalists and content social media producers of the agency’s
sports accounts (Gatorade, Nike and ESPN) – focused on activation of communication
strategies for social media and press consultancy; also in charge of business prospecting,
production and editing of customized content, creative planning and community management
actions.
Terra Networks – from December/2011 to December/2012
Senior Editor
Responsible for coordination and production of collaborative journalism area at the largest
news portal of Latin America, located in Brazil. Team management of reporters and writers,
verification, production and editing support on hard news and special editions for all
editorials; team management of content monitoring on social media with editorial bias.
Agência Joe’s – from March/2011 to December/2011
Content Social Media Manager
Team coordination – journalists and content producers of the agency – focused on activation
of communication strategies for social media and press consultancy; also in charge of
production and editing of customized content, creative planning and community management
actions.
Secretaria de Estado da Educação/SP – from August/201 to March 2011
Writer and Press Officer
Responsible for producing and editing all SEE/SP press releases and official statements. Also in
charge of press demand service.
CDN Comunicação Corporativa – from January/2009 to June/2010
Communications, Social Media and Press Consultancy Analyst
Corporative enterprise content and press consultancy analyst, acting directly on release and
statement production, besides follow-up and event coordination.
Clients: L’Oréal (Vichy and Innéov), Bayer Healthcare, Wal-Mart, CEBEDS, Sebrae.
INTERNATIONAL EXPERIENCE
United Nations/NY – from May/2010 to September/2010
Invited Reporter
UN Radio reporter in Portuguese based in New York and focused on UN news broadcast
throughout the seven Portuguese-speaking countries in the world (Brazil, Portugal,
Mozambique, Guinea-Bissau, Angola, Cape Verde, East Timor, São Tomé and Príncipe). Among
the developed activities, the ones that stand out are verification, interview, web content
production and audio bulletins.