Curriculum Vitae
Julián Vélez-(-
(-
Calle 20ª Sur No.22ª - 67 Apartamento 1006.
Medellín, Colombia
Contact Info
About Me
Studies and
Languages
Professional
Profile
Areas of
expertise
Work
Experience
www.linkedin.com/in/julianvelez
Innovator and creative, passionate about marketing , design and branding with high commercial profile, with a strong
entrepreneurial background and mind set. Fanatic user of digital marketing and technology researcher, passionated about
new trends. Leading person with a high degree of responsibility and honesty, proactive , self-taught committed , with great skill
teamwork .
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Bachellor Studies: Industrial Design, UPB, Medellin - Colombia,-
Post Degree Studies: Marketing Management, EAFIT, Medellin - Colombia,-
English: Kelly Walsh High School, 2003 - 2004, Casper, Wyoming, EE.UU
German: German School, Medellin - Colombia.
Specializing in Marketing Management with Industrial Design undergraduate, with more than 12 years of experience , fluent in
English, experience in developing marketing strategies , advertising and branding for companies of products and / or services
professional campaigns, trained to see out of the box. Seven years of experience working for start ups and a venture capital firm in
Colombia. Experience in business management , customer support and sales teams, trade marketing skills. New product
launches , media management , budget planning , public relations , with skills and sales driven.
« Marketing Plan
«Business Plan
«ATL and BTL
«Trade Marketing
«Business Strategies
« Brand Management
« Product Placement
«Strategic Planning
« Design Research
«Work Labs
Independent Marketing Consultant on Business Strategies and Creative Design
Club Parfum France, February 2015 to date.
Business Plan Development and Marketing Plan for the local market.
Productos Vitagrano, March 2012 to date.
Design and maintenance of website.
The Food Farm - Bloomington, IN, July to August 2014
Corporate image development.
Vitrinalibre.com, April to June 2014
Digital marketing consulting for website optimization , redesign and advertising strategies.
QSTO - Miami, FL. , August 2013 to June 2014
Website redesign , development of online channels (amazon , shopify , ebay)
Sobremesa Farm, Bloomington, IN, October 2013 to March 2014
Corporate image development.
Escala Urbana, August 2013 a February 2014
Website Design and Social Networks
«Branding
«Brand DNA
«Corporate Identity
«Web Design
«Social Networks
Julián Velez
Curriculum Vitae
Marketing Director, Premium Plaza Shopping Center
Medellín - Colombia, August 2013 to January 2014.
Commissioned to design the marketing strategies of the mall , in order to increase traffic and sales reports. Coordinate the marketing team,
communications and digital strategies with the help of advertising agency to generate brand recall and all commercial spaces , handling public relations
and customer services at mall . Budget management and supplier relationship .
Achievements:
ŸIncreased GLA of the mall from 84% to 93 %.
ŸIncreased of the usual daily mall traffic, through realization of marketing strategies coming to have an average daily traffic of 27,000 visitors.
ŸGrowth records of purchases by activating various marketing activities .
ŸGrowth of the purchase ticket and the purchase amount per user.
ŸGrowth and participation in social networks to the mall.
ŸMall Website redesign.
Director of Marketing and Sales Coordinator, Colpagro S.A.
Medellín - Colombia, August 2012 to July 2013.
Responsible for creating the area of marketing , strategy development , corporate image and products in order to integrate them into the business
strategies of the company for companies in the food service channel , traditional channel and public tenders.
Achievements:
ŸDesign and implementation of the premium line products.
ŸDevelopment of product portfolio and launching new products
ŸRedesign of all product labels for different product lines .
ŸBrand activation events with different suppliers
ŸCoordination of the creation of the website of the company and participation in social networks.
ŸOpenings of new customers for new channels.
Head of Design, Creame-Business Incubator
Medellín - Colombia, January 2005 to February 2013.
Leader area design and marketing projects of local, national and international entrepreneurship. Responsible for providing services and digital graphic
design for different entrepreneurial projects . Design and management of the corporate identity of the organization.
Achievements:
ŸCo-designer for local entrepreneurship program for the city of Medellin, " Culture E" , where more than 100 entrepreneurship projects were assisted in
marketing and design. Addressing to the participants of the program for seven years with marketing strategies , corporate image and business application
, in order to make sales .
ŸDesign of corporate identity and marketing for the evaluation of over 100 projects that the business incubation process took in 2005 and 2012 .
ŸChief designer wheels business for SMEs, hired by government entities such as the City of Medellin, Antioquia, the National Ministry of Commerce,
Education and Tourism, and international organizations like the IDB Network and multilateral investment funds .
Webmaster, paginasamarillas.com -Publicar S.A.
Medellín - Colombia, March 2003 to August 2003.
Responsible for managing the web portal and support paginasamarillas.com trade advisory groups in internet sales
Achievements:
ŸPortfolio Recovery Web products of the company.
ŸDevelopment of marketing activities with sales representatives and key customers.
ŸThe growth in market share and brand value to the product paginasamarillas.com vs the phone book.
ŸAccompanying sales groups for training in new products.
Digital Consultant Facultad de Ingeniería - UdeA
Medellín - Colombia, February 2002 to February 2003.
Consultant and designer of digital solutions to shared projects UdeA , for EPM in agreement with the Faculty of Engineering.
Achievements:
ŸDevelopment of educational digital application for TELCO project.
ŸDevelopment of educational digital application for the GIS project.
ŸDevelopment of educational digital application for the NSF project.
ŸDevelopment of digital directory for the 200 years of the University of Antioquia.
Julián Vélez Vélez
